In content, absolutes are easy. Nuance is hard. If you put in the work to capture the nuance in your subject matter, your efficiency and ROI will suffer. At first. But you will gain a loyal audience that appreciates what you're doing. And understands that you're worth following. That is well worth the extra work. #Content #Editors #Writers
Bani Kaur
1w
Nuances are tricky AF to nail. Most “persuasive” copywriting formats encourage absolutes. Most hooks are built on an element of surprise and absolutes that people don’t expect. Nuance takes inquiry.
Alex Lindley Nuance is also more trustworthy. When you approach a topic with "This is the best and only way to do XYZ" then people will be inherently suspicious. When you add nuance, and show how different factors can change a decision or process, people are much more likely to believe you.
Alex Lindley yet nuance is delicate balance. The "or","a bit", "some", "can" etc that come with nuance - take away the power and clarity a great piece strives for.
And I'd say its worth the efforts Alex Lindley
I guess people are more trusting of writers/content that offers room for debate that those that claim to be infallible.
As a writer, nuance is easily the most interesting part of a topic. When I interview SMEs, I love catching on to a great point they've just casually dropped but I know I haven't seen others explore during my topic research. It's the best, most delightful stuff!
Perfectly articulated the key issue, nailed the explanation!
Perfectly articulated!
Managing multi-channel marketing campaigns at 2POINT
1wI can see how it affects efficiency (longer time-to-publish) but does it really cause ROI to suffer? Surely if it's a more nuanced, researched piece, it's far more likely to convert even if it's a blog?