Alexandra Bellon Nouveau’s Post

The perfect brand to celebrate during plastic free July: Tulita Parfum is a sustainability standard-setter, going beyond plastic-free to be plastic-negative. "Tulita was built and founded on the principles of elevating and setting a new benchmark in luxury sustainability. In every aspect we considered how to make our impact nature positive and ensure that we embody the highest levels of respect for our planet whilst creating the most incredible natural fragrance. To be recognised by The Sustainability Award is a huge honour and we are grateful for the great work they are doing to shine a light on those that are striving to make a difference." Lucy Bradshaw, Founder, Tulita "Tulita has achieved what very few do: crafting a covetable luxury brand that’s not only sustainable, but goes above and beyond by actively giving back and helping to make the world a better place. Lucy and the Tulita team show how sustainable products can enhance the wellbeing of people and the planet. The brand aesthetic, attention to detail, transparency, ingredients, innovative packaging and spiritual philosophy, plus crystals!... I can’t think of a brand that I’ve been more impressed by!" Anna Chatburn, Founder, Sustainability Award Tulita Parfum won the organisation and product sustainability awards. Learn more about this next-level earth-positive brand and which products were awarded the Sustainability Award here: https://lnkd.in/gGduKJGc #plasticnegative #plasticfreeperfume #plasticfreefragrance #plasticfreejuly #naturalperfume #refillableperfume #refillnotlandfill #refillrevolution #sustainableluxury #sustainabilityaward #sustainabilityawards #sustainabilityaward2024 #sustainabilityawardwinner #sustainablebrand #sustainablebusiness #closedloop #closedloopperfume #circularperfume #circularbrand #circularbusiness #circularluxury

Jérôme Di Marino, Perfumer at MANE, attended the Esxence workshop entitled Bouquet of Responsibility: Navigating Sustainability in Artistic Perfumery (and Beyond). The topic of sustainability in perfumery is particularly relevant today, as it is crucial to ensuring the viability of the industry in the long term.   MANE’s commitment to sustainability is a powerful catalyst of its growth and success as a business that also benefits the well-being of the planet and society as a whole. This approach stems from a deep conviction and consists of concrete actions taken to transform our supply chain, raise social standards, and generally contribute to a fairer, more sustainable economy.   Taking the initiative to create the GREEN MOTION™ tool is a perfect example of this commitment, as it prioritises small local producers and product quality. It also leads to sustainable synthesis and extraction methods which in turn are used to develop sustainable fragrances. By using renewable or recycled raw materials, our perfumers can create responsibly, reducing their dependence on exhaustible natural resources. This green approach also opens new creative avenues, helping to shape a future where sustainability is an integral part of the fragrance industry.   Today more than ever, creativity and sustainability must go hand in hand. To ensure the longevity of their art, perfumers need to integrate ethical and sustainable principles into their compositions. This necessity not only appeases the conscience but also encourages innovation and the creation of more authentic, environmentally friendly fragrances. Together, we can take steps to ensure our industry flourishes for a long time to come.   #MANEGroup #sustainability #esxence #perfumery

How can luxury brands show they truly are sustainable? Our consulting team worked with Positive Luxury to help develop the next generation of the Butterfly Mark Assessment and ensure that it was underpinned by the latest best practice and standards, enabling brands to develop and implement action-oriented sustainability strategy. Learn more here: https://bit.ly/46epbV2 #BSIStandards #LuxuryFashion #SustainableLuxury #SustainableFashion #FashionWeek #SustainableFashionWeek

Having begun as Coach Inc. in 1941, Tapestry Inc. is making a splash in combining sustainability with luxury. Reducing waste and pollution as well as encouraging a circular economy are a few of Tapestry's tenets, which is an incredible move to see being made in luxury. Sustainability has a place in every industry, and they're proving that. Their initiatives (Via Sustainability Mag) are as follows: -- 95% traceability and mapping of raw materials -- 95% polymide (nylon) from pre- or post-consumer recycled sources -- 90% of cotton will be organic- or regenerative-certified -- 75% recycled content in consumer packaging We shouldn't downplay the potential that companies like this may have in improving the luxury industry from manufacturing to consumer's hands. #Sustainability #Tapestry #LuxuryMarket #LuxuryGoods

Pioneering Luxury's Green Revolution! 🌎✨ LVMH and Chanel make history at the UNESCO Life 360 Summit, teaming up to reshape the industry's approach to Scope 3 emissions and environmental impact. The focal point is the Life 360 Business Partners program, strategically targeting Scope 3 emissions, which constitute a significant 95% of LVMH's carbon footprint. Antoine Arnault emphasized the priority of tackling Scope 3 emissions, recognizing the challenges in reducing carbon footprint, water impact, and biodiversity impact. Supplier engagement is pivotal, with LVMH organizing dedicated sessions to understand supplier objectives and establishing a knowledge-sharing portal for solutions and expertise. The partnership with Chanel extends beyond shared suppliers, with Bruno Pavlovsky highlighting the importance of defined alliances to drive progress in both environmental and economic aspects. The summit highlighted LVMH's broader achievements, emphasizing repair initiatives, promoting regenerative agriculture programs, and outlining the Life 360 plan's objectives in circularity, traceability, biodiversity, and climate preservation. This collaboration marks a paradigm shift in the luxury industry, emphasizing unity in sustainability efforts! #LVMHChanelCollab #SustainabilityPartnership #LuxuryFashionLeadership #Scope3Emissions https://lnkd.in/dqqX9hbi

65% of consumers consider brands’ commitment to sustainable development when purchasing luxury products, which will only grow in the future. Although luxury consumers haven’t always been synonymous with the eco-conscious buyer, the shift is now happening - and it’s happening fast. Who is the modern luxury consumer today? And how can brands gear their marketing and media plans towards discovery of their sustainability initiatives, without greenwashing? More of that inside our latest insights piece by Assembly Europe's Senior Insight Manager, Anna Lowe. Read more: https://lnkd.in/enchP2fP #luxuryconsumer #sustainability #greenwashing #luxuryfashion 

Sustainability is becoming a larger priority for the luxury goods industry because of the interest of consumers and the numbers that make sense. Being more sustainably responsible is better for the economy in the long run, and it's ethically valuable to put energy and emphasis into the footprint you leave behind as a company. Traceability and transparency are huge in connecting consumers to luxury brands through shared values and goals. #Sustainability #LuxuryGoods #Transparency

How can luxury brands show they truly are sustainable? Our consulting team worked with Positive Luxury to help develop the next generation of the Butterfly Mark Assessment and ensure that it was underpinned by the latest best practice and standards, enabling brands to develop and implement action-oriented sustainability strategy. Learn more here: https://bit.ly/46epbV2 #BSIStandards #LuxuryFashion #SustainableLuxury #SustainableFashion #FashionWeek #SustainableFashionWeek

INNOVATION IN LUXURY. A few weeks back, I was invited, on personal title of course, by a renowned Parisian fragrance house to partake in an insightful intervision session focused on sustainable ingredient sourcing and the strategic use of digital tools to enhance this process. My expertise in vendor management underscored the significant potential I personally foresee in this area. The discussions also resonated with the field of 'beauty tech,' which has seen remarkable advancements in recent years! To delve deeper into the topic, the initiative to digitally capture the scent of blooming flowers is particularly revolutionary. This approach minimizes the necessity for large-scale harvesting, thereby conserving natural resources and bolstering inventory. Moreover, it ensures the creation of authentic fragrance profiles, meticulously tailored to the maison’s distinguished standards. Such innovations not only enhance efficiency but can also elevate the quality and sustainability of the final product! #Personal #Fragrance #Cosmetics #Luxury #Innovation #PrivateLife

🤔 Can luxury brands drive sustainability? At first it may sure paradoxical that #luxurygoods can embody #sustainability ⌚️But actually #premium goods also mean #highquality, #durability and #longevity with #materials that can be #reused #repaired and #recycled 👜 #luxurybrands are #rolemodels in their industry, not only do they set trends everyone wants to follow but they are also putting sustainability at the core of what they do. 💄 Whether that is through #technology exploring #newmaterials , ensuring we protect #nature , finding ways to use #renewableenergy or exploring ways to join the #circulareconomy There are many roles in the industry and at Birdeo and People4Impact by Birdeo we are delighted to work with many of them. #sustainabletalent #talentacquisition #sustainabilitytalent #career #fashionindustry #climatechange #biodiversity #suplychain #humanrights #ethicalfashion #sustainablesourcing