French medium and long distance running champion Yann Schrub has signed a two-year brand sponsorship agreement with Apollo Tyres Ltd. The 28-year old athlete will help promote the Vredestein premium passenger car tyres. #ApolloTyres #VredesteinTyres #AlwaysPushingForward
Apollo Tyres Ltd’s Post
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🚴🏼♂️ It’s officially official - after rewriting Formula 1 history books and participating in the UEFA Champions League, Red Bull is setting their sights on winning the Tour de France. It was finally announced that the Austrian brand, based on recent acquisition of majority stake in the company, will become main partner of Team Bora-Hansgrohe (which will be renamed Red Bull-Bora-Hansgrohe), beginning from this year’s “La Grande Boucle”. The presence of such a brand can definitely be considered prestigious for professional cycling, but due to the announcement of the U23 team creation and the already active Red Bull Junior Brothers program (co-created with the team), it also looks to be beneficial for long-term talent development for entire sport - positive impact in this area is clearly visible in motorsports, for instance. One thing that personally interests me is the impact of this partnership on the potential rider transfers, especially these competitors who are endorsed by Red Bull through individual contracts, like Wout Van Aert or Tom Pidcock. I’m also curious about the results of talent development efforts - I’m sure that ultimately, the brand would like to win grand tours with their home-grown Pogacars and Vingegaards! What do you think about Red Bull’s newest sports endeavor? #LinkedInSports #SportsMarketing #SportsBusiness #Cycling
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Translation Agency for Cycling and Endurance Sports | CEO @ Endurance Translations | Cyclist | Triathlete | 2x Ironman Finisher | Aspiring Giraffe
Red Bull gives you wings, aka when F1 meets WorldTour This weekend GCN reported that the new Red Bull Bora HansGrohe kit for the Tour de France has been leaked. The navy design is very much similar to that sported by the Red Bull F1 team. The team will become Red Bull Bora-Hansgrohe just before Tour de France, with the new kit probably seeing the light of day during the Grand Depart. What's more important, I think, is the fact that Red Bull's infusion of capital into the team may bring Bora-Hansgrohe's budget to the level of UAE and Visma | Lease-a-bike. What does that mean? I would imagine that in the next year or two the team may have enough financial freedom to invest heavily into buying and developing even better riders. The net effect should be simple: more competition, which should translate to more exciting races. I feel like the kit could be a bit flashier. The current one is very distinctive, while this one is just standard. But that's just my personal opinion. ⁉️Do you like the kit? And Red Bull's involvement will this change cycling?⁉️⁉️ #cycling #sponsorship #changes #design
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Over the weekend we saw a world-first motorsport sponsorship initiative launched in MotoGP™. Gresini Racing, home of six-time champion Marc Márquez and younger brother Alex, have launched their fan powered sponsorship programme, which enables fans of the team to purchase their own "micro-sponsorship package", with an entry point of just $125. There are four tiers of sponsorship package available, each offering "exclusive, money-can't-buy experiences" ranging from VIP hospitality, paddock access, exclusive content, signed merchandise and even the chance to have your name on the bikes themselves during a MotoGP weekend. Usually reserved for multi-million dollar paying sponsors and VIPs, this is the first time a motorsport team has opened up a programme of this sort directly for individual fans to access. For me, this is a fascinating development in the world of motorsport sponsorship. With global audiences on the rise and a new generation of fans coming to the sport, it is crucial that series, teams and brands in particular look to innovate to directly connect with their fans in ways they haven't in the past. It will be intriguing to see the uptake of this programme, something I'm sure Gresini Racing's rivals and the wider industry will be keeping an eye on, as if successful, it is surely only a matter of time before other teams try to follow suit. #motogp #motorsport #racing #sponsorship #sportsbiz
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Calling on all sportswashing experts or specialists in Middle Eastern influence in sport... Cycling is following the lead of football, golf, Formula One and eSports by putting down roots in the Middle East. I’m currently researching a feature on this growing influence in professional cycling. - three of the major WorldTour teams have Middle Eastern owners/sponsors (UAE Team Emirates, Jayco-AlUla and Bahrain-Victorious) - there are major races in UAE and Oman - the 2016 World Championships were held in Doha, Qatar - the 2028 World Championships (road) will be held in Abu Dhabi, ditto the 2029 track World Championships - there’s even talk of a Liv-style cycling league with backers from Saudi Arabia I’m not necessarily aiming to write a piece about sportswashing but I’m sure that will come up. Specifically, I’d like to look at why these Middle Eastern countries are getting increasingly involved in cycling, whether it’s a good thing for the sport, and what are the potential ramifications further down the line. Next week I will be in Abu Dhabi and will have the chance to speak to people from the UCI, as well as the management of UAE Team Emirates and the owners of MyWhoosh, the virtual-cycling platform. But I’m looking to speak to other authorities before or after my trip so that I can write a balanced piece rather than toe any company line. If you can think of any specialists in the growing influence of the Middle East in sport in general (and cycling in particular) who could be of assistance, I’d be very grateful. Many thanks. #middleeast #middleeastsport #sportinmiddleeast #middleeastcycling #cyclinginmiddleeast #uaeteamemirates #jaycoalula #bahrainvictorious #sportswashing #PIVcycling #saudiarabiapublicinvestmentfund
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Ending the Euro trip on a high… Joshua Johnson has been racing back to back races for the past 3 weeks in France and Belgium. It was a rough start with a puncture at Le Pevele Classic but still hanging onto finish 28th out of 167 riders followed by a crash the next day whilst in the break away at Ruiselede. The second weekend of racing saw a turn around with a 6th place finish at Roeselare on the Saturday and then the result we were waiting for, victory at South Leeuw. During the final weekend of racing, it was clear that Josh was a marked rider and teams played tactics against him throughout the two days of racing. On Saturday Josh raced Zandvoorde - Zonnebeke, managing his race well and a small group of contenders made the break, lap by lap little attacks whittled the group down to just 3 in the end, with the other two riders looking at Josh to do the work in order to not get caught by the pack they were able to come around him in the sprint with Josh securing another podium finishing 3rd. Sunday at the Beloeil it was a similar scenario with individuals from various teams making an attack on each lap. On the last lap there was one rider up the road and Josh could see he was not going to get help, instead of sitting in the pack waiting for a sprint for second he went to try close down the gap but in the end was a few seconds too late and with the effort during the lap couldn’t contend the sprint and settled for 4th and another big result. Three weeks... Six races... Two podiums including a win… An incredible opportunity to race on cobbles for the first time in what is known as the u/17 Paris Roubaix. Josh plans to return later in the year to compete in some of the Junior Stage Races. However, for now, Josh heads home to swap his road bike for his mountain bike and prepare for SA XCO Champs in May. Thanks to Andrew(Josh’s Dad) for all the video updates from the races. #athletemanagement #athletes #sports #southafrica #brandbuilding #partnerships #sportsmarketing #cycling #roadcycling #victory #belgium
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Marketer I Educator I Keynote Speaker I Author I eCommerce, Retail Media, Marketplace Expert. Motorsport fanatic since I could walk.
It’s Friday, so I am going to do another post about thing I love most in the world: motorsport. I race cars. I'm such a motorsport nut that I even think about the various teams sponsorships - as a I am a marketer by 'trade'! So, when did F1 sponsorship actually start? Here is the (short) story - and its South African in origin! Over 50 years ago, a South African team raced into history, forever changing Formula 1. They competed in just 7 races, scoring zero points, but their impact on motorsport marketing is still felt today. When the F1 World Championship was set up, all the teams competed in the racing colours of their countries: red for Italy, which is why Ferrari still race in scarlet; white for Germany; blue for France; green for the UK (extra brownie points for you if you know British Racing Green is in green, given that green is associated with Ireland - put it in the comments!) At the non-championship Rhodesian Grand Prix in Bulawayo, then called Rhodesia (now Zimbabwe) on 3 December 1967, a car was unveiled that would revolutionise Formula 1. The Brabham BT20 driven by John Love won the race in Bulawayo. But it was different to the rest of the field. The difference was in the colour. The orange and brown paint job was not from a national flag or emblem, but from the brand of a South African cigarette company, Gunston. Four weeks later, at the 1968 F1 South African Grand Prix, the world watched as Love almost became the first privateer to win a Grand Prix. Colin Chapman, the founder of Team Lotus (multiple F1 championship team and, arguably, whom I am named after [!], noticed) Soon after, Lotus F1 cars sported the red and gold of Gold Leaf Tobacco (more in the future on this!) Organisers were shocked by the new colors and broadcasters objected —but the die was cast. The lure of money from tobacco and F1 grew stronger. By 1970, BRM had Marlboro, and from 1984 to 2007, every title-winning car bore major smoking brand logos. Meanwhile, Team Gunston could afford only one World Championship race per season—their home event. Their F1 journey ended in 1975, with finishes in 11th and 13th places. Team Gunston laid the groundwork for a marketing revolution in Formula 1 that endures today.
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Founder & CEO at YourTarget | Brand Positioning, Digital Marketing and Technology Expert | 28+ Years in Business World in 30 Countries | Creative Sales Enthusiasts and Development Strategist | Project Development.
The International Camel Racing Federation (ICRF) has successfully concluded its participation at this year’s SportAccord Global Sports and Business Summit. This gathering is a cornerstone event for sport and industry leaders to share insights and foster global sports development. 🐫 At the summit, ICRF showcased the vibrant and evolving sport of camel racing, discussing innovations, sustainability efforts, and athlete welfare, which are reshaping the landscape of this traditional sport. The federation’s engagement at such a high-profile event underscores the growing interest and potential of camel racing across the sports world. 🤝 The connections and discussions initiated here promise exciting developments for the future of camel racing, highlighting its rich cultural heritage alongside embracing modern sporting trends. 🔔 Follow these developments closely as camel racing continues to make strides on the global stage. #ICRF #CamelRacing #SportAccord #GlobalSports #SportsInnovation #CulturalHeritage #SportsIndustry #SaudiArabia
The International Camel Racing Federation (ICRF) concludes its participation in the SportAccord Global Sports and Business Summit
markets.businessinsider.com
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Big, big news for Malbon Golf, not so big for Nike. Jason Day leaves Nike and joins Malbon Golf as the brands first PGA TOUR athlete. 👀👀 Check out the HYPEBEAST article here: #JasonDay #MalbonGolf #GolfNews #AthletePartnership #SportsMarketing #GolfIndustry #AthleteEndorsement #BrandPartnership #JasonDayMoves #GolfFashion #SportsBusiness #NikeDeparture
Jason Day Joins Malbon Golf as Brand's First PGA Tour Athlete
hypebeast.com
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Helping endurance sports event organisers increase entries, boost sales, raise brand awareness, save time for focusing on impactful activities, and reduce stress, making their job easier
British Triathlon’s NEW Race Pass for Race Organisers: eventrac offers an automated time saving solution. British Triathlon, the governing body for triathlon, duathlon, aquathlon and aqua bike events stipulates that participants must hold a race license which can be purchased as an annual membership or as a single-use Race Pass when they enter an event. However, the way event organisers sold the governing body’s single-use Race Passes needed updating to comply with relevant financial and data protection regulations. British Triathlon, eventrac and event organisers collaborated to develop an automated NEW Race Pass sales and management feature for eventrac users. eventrac’s newest feature enables race organisers to quickly sell and manage the purchase, transfer and refund of the governing body’s new single-use Race Pass. A short video explainer is available at https://lnkd.in/eWmAWDy2 Any Questions? If you’ve any questions about this time-saving feature please schedule a fact-finding chat or a demo to find out more
British Triathlon Race Pass
https://www.youtube.com/
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SUPER SPICY & MODIFIED 2024 @ATCM track will be inspected for the start of Super Spicy and Modified Training and Races By: Ildo Alfredo After successfully completing last week the rainwater drainage works on the main track of the Club House, the only Zone missing for the complete removal of the water, the ATCM takes one more step towards the official opening of the main track (Raceway) for free practice and for the start of the Super Picanto and Modified Speed Championships. In observance of the technical procedures for the use of the track after remaining for a long time under the rainwater, a technical team consisting of Jô Lima and Álvaro Quintas will inspect the track this week early on Thursday to assess the current conditions in the same one is found before it was reused for Super Hot and Modified speed races. The inspection of the track will have the presence of the members of the ATCM Management, the departments of the association's Automotive competitions, and the main objective is to assess the condition of the track in detail, especially some areas of the circuit that have been under rainwater for a long time. Despite the main track being free of rainwater and slowly drying out, which is a good sign for riders and speed racing teams that their use for free practice and Super Hot and Modified competitions can only happen after the result of the Inspection, according to our source, the Director General of the ATCM Nuno Sousa, who by the way is coordinating all the sporting activities of the Collective. Data collected by our reporting team on the ATCM track, activities are gradually resuming and the highlight is on the recently successful completion of the 1st Spinning Rivals test which had Pilot Adil Delgado as the winner, as well as the Food Fair held at the last weekend This week at the Maputo International Speedway which featured sports activities of Spinning, Drift and Motocross demonstration. #ATCM #Racetrack #cars #run #drive #sportscar #racing #motorsports #ride #car #racecar #engine #tire #motorsport #sportscars #raceweekend #racesuit #raceteam
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Sportif de haut niveau 10000m, Team Adidas, étudiant en 8eme année de médecine
3wYess 🔥🔥🔥