According to Edison Research’s “Sports Audio Report,” 64% of sports fans frequently or occasionally listened to sports audio content throughout the last year — with AM/FM radio the most popular consumption channel. https://lnkd.in/eTsKRr2y
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Great insights on the growing influence of sports audio! Definitely worth a quick read to see the latest trends. #SportsAudio #ContentConsumption #IndustryInsights
According to Edison Research’s “Sports Audio Report,” 64% of sports fans frequently or occasionally listened to sports audio content throughout the last year — with AM/FM radio the most popular consumption channel. https://lnkd.in/eTsKRr2y
Edison Says Sports Audio Listeners Are Devoted Fans Who Spend.
insideradio.com
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Influencer Marketing expert. Helping companies connecting with their consumers, achieving goals like brand awareness, market positioning & social proof at Territory Influence.
🎙️🏀 #WomenInSports Audio networks are betting big on the power of women’s sports content Women’s sports have surged in popularity and many brands are aiming to increase their investment this year. A new audio network from iHeartMedia and Deep Blue, announced in April, reflects the opportunities for advertisers in the sometimes-overlooked audio channel. A recent report found that the majority of sports fans surveyed listen to audio sports content, and the majority of audio sports listeners trust products used by their favorite athletes. #Marketing #MarketResarch #Sports
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GroupM & Edison Research: Sports audio listeners are bigger spenders than sports video viewers. Here’s what you need to know so your business can leverage this: https://lnkd.in/gsm3-Mdw #Marketing #Advertising
Report: Sports Audio Listeners Consume Far More Daily Content Than Average Consumer.
insideradio.com
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https://lnkd.in/gcEet7cD Sports fans are passionate about their teams, and about audio. A new study finds they spend 6 hours and 26 minutes with audio content each day, which is over 2 hours more than the typical amount of audio listening by the average American. And over 90 minutes of sports fans’ daily audio time is spent listening to sports content specifically, according to the Sports Audio Report, a forthcoming study from Edison Research, SiriusXM Media, and the ad agency GroupM. In a preview of their findings, data shows sports podcasts lead the way for Gen Z and Millennials, while sports radio is the most commonly listened-to among Gen X and Baby Boomers. Across all age groups, the data shows 64% say they frequently or occasionally listen to sports content, while 89% are frequently or occasionally watching sports content. The findings are based on a survey of more than 3,500 Americans aged 13 and older who self-identify as sports fans. Paris says what brings them to audio is a mix of connection and differentiation. The survey finds 86% of sports listeners say they listen to stay connected to their team or sport, while 58% say it makes them feel they are part of a community. Behind that feeling of connection, listeners also get something they cannot find on video. Two-thirds said they listen to hear unique perspectives on sports that aren’t covered in other media, while six in ten listen to get exclusive content. The rise of sports betting is also having an impact. The data also shows a majority 52% of sports listeners say they listen to be a more informed sports bettor, and 44% to be a more informed fantasy sports player. “Compared to sports video viewers, sports audio listeners are bigger spenders,” Paris writes in a blog post. She says sports podcast listeners spend an average of $321 on sports merchandise and memorabilia in a year compared to just $185 for sports video viewers. “This trust is not reserved just for athletes — 64% say they trust the products or services used by a sports commentator or announcer they like or follow,” Paris says. “And these trusted relationships lead to effective ads — over three in four sports fans have taken an action after hearing an ad on a sports podcast or sports audio program, with over half saying they have purchased a product or service that was advertised.” “There is a deep connection between listeners and the audio content they consume, whether it’s music, sports, talk shows, books or podcasts. Many times, audio audiences find content related to their interests and passions, and we know sports fans’ zeal is unmatched,” said Jen Soch at GroupM. “Audio is a critical component of holistic media investments, and it needs to be a top consideration for brands looking to extend their reach and overall presence in sports.”
Sports Fans Showing Team Passion Through Robust Audio Habits, New Survey Finds.
insideaudiomarketing.com
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Sports listeners are devoted fan who spend money. This research contains great insight into utilizing sports audio to drive advertising results. #audio #radio #sports #advertising #marketing #results
Edison Says Sports Audio Listeners Are Devoted Fans Who Spend.
insideaudiomarketing.com
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https://lnkd.in/gwHhV_df Rogers Sports & Media (RSM) has added integrated audio to one of its newest products, the RSM Ad Manager. According to Rogers, RSM reaches 32 million Canadians every week and serves over five billion digital impressions a year across all platforms and channels. The addition of audio expands that reach to the ranks of Canadian audiophiles, and includes radio brands 98.1 CHFI, KiSS, CityNews and Sportsnet, as well as the Sportsnet Podcast Network and Frequency Podcast Network. Placement in RSM partner brands such as SiriusXM, NBC, Audioboom and the NHL is also available. Advertisers can run ads on podcasts and streaming radio campaigns across RSM’s audio network, or be more targeted to listener demographics and content categories such as entertainment and news, sports, and food and drink. Owned creative can be uploaded or produced in concert with RSM’s creative teams. The audio renaissance of the digital era continues to be a strong trend in Canada. According to Media Technology Monitor’s Spring 2023 survey, “34% of Canadian adults and 46% of adults aged 18-49 listened to podcasts in the past month,” making it the highest listening activity reported to date. It also noted that while AM/FM radio is still the top choice for Canadians 18+ in the car, digital options are gaining in popularity.
Rogers adds audio integration to RSM Ad Manager
https://mediaincanada.com
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🎥 How can niche and emerging sports deliver coverage to engaged fans, whilst managing their costs? Sports properties that sit outside the established top tier face financial challenges in securing mainstream broadcast coverage, with in-house production costs being out of reach for many. Alon Werber, chief executive officer at Pixellot - AI-Automated Sports Production discusses how AI-driven technology can help break these barriers, and the advantages it brings for rights-holders, sponsors and fans. Find out more 👇
AI technology delivering coverage for emerging and niche sports
sportbusiness.com
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3 key lessons from Netflix's *experiments* to bring sports to streaming 👇 Cheers to Matthew Belloni (Puck) and Julia Alexander (Parrot Analytics) for the insightful conversation. ⚔️ 1. For Sports Documentaries: Focus on *Controversy* Though teams and leagues can go direct to consumer, the ability for a third party to lean into moments of real drama makes the shows stick. "Drive to Survive" and "The Last Dance" needed their distance from Formula 1 and National Basketball Association (NBA) to achieve such success. Future sports documentaries would be wise to maintain this independence. 💥 2. For Live Sports: Focus on *Happening Now* Marketing Although Netflix's algorithms are the best in the world at elevating programs to overnight success without any marketing support ("The Netflix Effect"), live sports still require a marketing push to inform fans of when to tune in *live*. Warner Bros. Discovery's "Max" is more experienced and savvy at using *push notifications* and other time-sensitive marketing to drive users, an area that Netflix will need to improve. 👥 3. For the Business Model: Use *Stunts* to Drive Advertisers Of Netflix's 260M global subscribers, only 25M active users are on their ad-supported tier and only 7% of new customers in the US are choosing the ad-supported tier (according to Antenna Group). Though Netflix's "stunts" (e.g., 🎾 🏆 The Netflix Cup: Alcaraz vs. Nadal) may not "move the needle" on overall subscribers, they are helpful to drive sponsors given the ability to provide an opportunity for a brand association and activation. __ 💡 My takeaway on how these insights impact careers → With rapid evolution in the ways that sports media is consumed (streaming, social media clips), building a thesis on how to modify presentation for new formats will give you an edge as you look to develop as a leader in sports media. Just as I am keen to follow how Netflix engage with the sports ecosystem moving forward, I look forward to seeing executives across sports media incorporate these lessons into their own businesses as well. __ To go deeper... 🔊 Link to the full episode: https://lnkd.in/eY5V-aVS 🔗 Further analysis from Julia Alexander, "Are We Living In a Sports Content Bubble?": https://lnkd.in/eQ7ms4-x ⭐️ Explore 150+ open jobs in at organizations featured in Netflix sports programming on TeamWork Online's collection of "Netflix Sports Documentaries & Movies": https://lnkd.in/gMrcSpWe __ What are your takeaways from Netflix's sports *experiments*? Or, how else doees sports media need to evolve in the era of streaming ⬇️ 💬
Inside Netflix’s Calculated Sports Strategy
https://spotify.com
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Sports & Entertainment | Digital Transformation | Consultancy founder | Director at Digitally Consulting
🌐 Exciting news in the European media landscape! 📈🏆 The 2022 Global Sports Survey reveals a 45% surge in UK monthly sports viewership, with 57% watching regularly. Premier League’s opening weekend saw a staggering 39% increase in viewership! 🎉📺 🚀 This trend extends to France and Italy, indicating a continental shift. Predictions suggest Western Europe will surpass North America in streaming homes by 2024. 🌍📲 🔍 Seize the opportunity! Content providers can explore successful U.S. FAST market strategies. Establish genre-focused and single-theme channels in multiple languages. Leverage live breaking news for demographically focused channels. Restream and repackage sports licenses for country-specific FAST-friendly rights packages. Building relationships with emerging FAST providers like rlaxx TV, LG, and Rakuten is key for widespread access. 🛣️💼 🚀 The European FAST channel market is a hub of growth and innovation, with news and sports genres taking the lead. Read on for more insight: https://bit.ly/3SA46Rq #EuropeanMedia #FASTChannels #ContentInnovation
Council Post: The Evolution Of The European FAST Channel Market: Unlocking Growth
forbes.com
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Media Research Executive | Data Demystifier | Storyteller | Competitive Intelligence | Sales Forecasting | Qualitative Research | Customer Acquisition | I will never stop asking: "why?"
Live viewers are a valuable commodity these days in the television business. That is why networks and streamers continue to invest in premier live sports programming. S&P Global estimates “US TV and streaming sports media rights payments will likely total $25.57 billion in 2023 across broadcast, cable, RSNs and streaming services. This has risen from an estimated $14.64 billion in 2015 and is expected to grow to more than $30 billion in 2025 as new deals are forged.” It appears both partners in the MLS, Apple deal are happy, but then I got to this quote, “Team executives privately have expressed frustration about being kept in the dark. One owner described a level of frustration among his team officials over the lack of transparency in who is watching their games, especially compared to past years when teams had viewership statistics down to the quarter-hour for their local and national games.” Amazing. Data transparency is a must for not only a fair streaming residual system but for business partners like the MLS.
Sports Media: MLS, Apple appear pleased with media deal so far
sportsbusinessjournal.com
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