Radio continues to be a powerful tool for candidates in the ever-evolving landscape of political advertising. With its unparalleled mass reach and local resonance, radio is a crucial medium for political advertisers looking to connect with voters. https://lnkd.in/e9xg7Vqe
Audacy, Inc.’s Post
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Audacy | Senior Business Development Executive | AUDIO | Over-The-Air | Audacy Streaming | Branding | Digital | Sports Marketing | Political | Podcasting | Events | Networking
As the calendar has turned to the 2nd Half of 2024 (already???), client advertisers and marketers WILL have decisions to make sure they are seem and their products can be SOLD! For political candidates, WE CAN HELP you separate yourself from your competitors with proper spacing and messaging! https://lnkd.in/e9xg7Vqe #AUDACY #POLITICALCANDIDATES #AUDIO #PROPERSPACING #MESSAGING #REACHANDFREQUENCY
Radio continues to be a powerful tool for candidates in the ever-evolving landscape of political advertising. With its unparalleled mass reach and local resonance, radio is a crucial medium for political advertisers looking to connect with voters. https://lnkd.in/e9xg7Vqe
Harnessing the Power of AM/FM Radio in Political Races
https://audacyinc.com
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Here's the opportunity with political advertising: Voters are listening, across Audio formats and channels. And regardless of political affiliation, grand majority of listening time is spent with AM/FM. Our article based on the latest Share of Ear study from Edison Research. #audio #radio #politicaladvertising #democrat #republican #independent #Audacy
Radio continues to be a powerful tool for candidates in the ever-evolving landscape of political advertising. With its unparalleled mass reach and local resonance, radio is a crucial medium for political advertisers looking to connect with voters. https://lnkd.in/e9xg7Vqe
Harnessing the Power of AM/FM Radio in Political Races
https://audacyinc.com
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Explore why radio political advertising creates the most reach and how to position this to political ad buyers. #politicaladvertising #radio #massmedia #reach #election2024 #localmediasellers https://ow.ly/zzb350Ru1bz
Radio Political Advertising Drives Reach | Marketron
https://www.marketron.com
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Interested in the top 2024 election trends? Political advertising season is ramping up and Madhive has you covered with CTV strategies to help prepare your advertisers to take advantage of those trends for their campaigns🗳️. Learn more here: https://hubs.li/Q02vXncW0
Madhive - 7 CTV Strategies to Prepare for the Top 2024 Election Trends
madhive.com
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Political Advertising: 📈 5 Trends To Watch in 2024 Here are 2 of the 5: 📺 1. Candidates will focus #CTV advertising efforts on reaching the undecided voter ⚡ 2. Down-ballot races will dominate political advertising spend Read more here: https://lnkd.in/gvUFiyVt #ctv #ctvadvertising #politicaladvertising
Why the future of political advertising is CTV - Not Facebook - Madhive
madhive.com
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Can political ads influence the outcome of an election? Here are some key takeaways from the article below: 👉 TV ads can have a significant impact, especially in down-ballot races. 👉 Strategic ad placement matters, as counties with advertising advantages tend to perform better for specific candidates. 👉 Paid media remains a vital tool for campaigns, but competition for voter attention is fierce. 👉 Digital advertising is on the rise, although its effectiveness in reaching swing voters is still being studied. 👉 The advertising landscape is changing, with some platforms closing their doors to political ads. Check out the full article for more insights into the evolving world of political advertising. https://lnkd.in/eguqgape #PoliticalAds #CampaignStrategy #ElectionInsights
Can political ads influence the outcome of an election?
wbur.org
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Welcome to Ctrl+Alt+Persuade+Delete, a newsletter to help decode the billions of dollars in campaign spending we will see in Election ‘24, and the ads and voter communications that come along with it. The 2024 election will saturate screens small and large with over $16 billion in advertising - from niche streaming platforms to expansive AI-powered campaigns. But most coverage of political media gets lost in the pundits game of “who's up/who’s down” rather than looking at political messaging, branding, and yes (once in awhile!), creativity. Drawing from lessons taught in my USC course "Political Advertising in the 2024 Election”, I’m sharing this newsletter to sift signal from noise. Leveraging decades of experience in advertising, marketing, and politics for campaigns and global brands, I’ll chronicle the data-powered innovations and influencer-fueled communications poised to shape voter decisions in this critical election cycle…without the spin. https://lnkd.in/g7_HjaSY
Meet Ctrl+Alt+Persuade+Delete
controlaltpersuade.substack.com
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Political ads will generate billions in ad revenue. Digital and radio have the greatest reach. Media planners need to rethink allocations based on this data. #politicalads #radio #digitalads #election24 https://ow.ly/y7vN50QCQKt
On Disrupted Media Landscape, Political Campaigns Need To Rethink Their Strategy.
insideradio.com
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See attached article for ways to help your clients continue their plans at optimum levels despite all of the political activity. Please reach out to discuss ways that Media Now can help.
Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0
Election-Year Media Strategy for Non-Political Advertising
mni.com
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Political advertising spending is projected to be up 30% over 2020. Article attached will give insight on how a local advertiser can successfully navigate during the political season.
The 1-2-3 Punch for Local Advertisers in an Election Year: Radio, OTT & Podcasts
https://audacyinc.com
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