Good news for AM/FM radio advertisers. According to an analysis from transportation analytics company INRIX, Americans’ average time spent in traffic during peak periods increased to 42 hours in 2023, an added four hours year-over-year. https://lnkd.in/efmKQZd7
Audacy, Inc.’s Post
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🌟 Discover Digital Treasures: The Power of Mobile Carrier Data! 📱 Explore how mobile carriers unlock the potential of user data for groundbreaking advertising on Smart 1 Marketing's latest blog post! From harnessing insights for sales to crafting direct ad strategies, we uncover how data is the new gold in advertising. 🌍💸 Learn about our approach to using data ethically, crafting pinpointed advertising campaigns, and leveraging real-time insights. Partner with Smart 1 Marketing to ethically maximize your advertising outcomes. Let's reshape your marketing strategies with data! Learn How: https://s1dev.co/giBOMG 🛠️🚀 #UnlockingData #DigitalTreasures #EthicalMarketing #AdvertisingInnovation
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On the heels of our 2023 Mobile Consumer Trends survey, this new report explores what current Vibes customer data says about the actual latest trends in mobile marketing - take a look! https://lnkd.in/gdTVvKCF
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As the economy continues to rock consumers with interest rates at an all time high and the election cycle on the horizon, this year has been presenting unique challenges for businesses and advertisers alike. With clicks continuing to decline, and costs on the rise across advertising channels it has becoming even more pressing to make every dollar count and focus on the right KPIS per channel. Want to connect with Green Line Automotive about your digital strategy?👇 https://lnkd.in/gD2ZZKqa #DealershipStrategy #DigitalMarketing #AutomotiveMarketing #MarketingStrategy #GreenLineAutomotive
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In this five-minute video, Dan Richardson from Yahoo explains what advertisers need to do to be successful in a world beyond third-party cookies. Take a look!
The phasing out of third-party cookies forces a significant 81% of brands, advertisers, agencies, and publishers to revamp their data strategies, says, Dan Richardson, Director and Head of Data & Insights in Australia and Southeast Asia at Yahoo Advertising (SEA). https://bit.ly/4cOJlcs
ABR X Yahoo: Cookie phaseout challenges online business marketing
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Strategy & Insights at DV | Human Truths at Google | MBA - Finance & Marketing at ISB | Consultant at Fractal
Is the cost of living crisis putting a dampener on Brands' advertising sentiment? I tried to analyse the searches around Cost of living in UK vs Advertising topic in UK on Google Trends, my hypothesis being that brand and advertisers would want to stay curious about their consumers, and cautious about their own spending as price sensitivity rises. Voila? Barring one outlier week, based on the sample of 55 weeks' data downloaded, we could roughly say that the two were almost moving linearly in the UK, as if the cost of living was making every advertiser dance to its own tunes, and why not? After all, the industry follows the consumers, and distressed consumers would lead to distressed industries, if not today, then tomorrow... What do you think about this? PS. I do know that Correlation does not lead to causation... Data source: https://lnkd.in/eiQR8Jw2 #advertising #costofliving #crisis #correlation #linearregression
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For us, the question looming over 2024 is this: Has the advertising industry recovered from the effects of COVID-19? 😷 The recent data gathered by Guideline is optimistic. So far in January, advertisers are pacing ahead of forward bookings for Q1 2023. Although only slightly, overall, 2023 was an “up” year for ad spend, instilling some hope for 2024. From our data, we can only hope that the ad industry’s COVID recovery is complete. Luckily, you can easily keep track of these macro trends with Guideline. https://hubs.la/Q02kHW3F0 #GuidelineData #AdSpend2024 #COVIDRecovery #AdvertisingIndustry
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Brands must make sure they use consumer data responsibly. You can't just use it to sell - that may be one part of your marketing strategy - the bigger part has to revolve around how you improve service. When a company loses customers and a brand loses market share - it is always because of what the company or brand has lost and that is the desire to serve. This happens because of exhaustion not because people are bad or incompetent. So marketing team members have to rested, rotated and fresh blood inducted to provide new theories, learnings and skills. You serve and with love - or someone else does. The rules are straightforward. No confusion about them in my mind.
With access to individual shopper data at scale, advertisers gain access to previously unavailable insights that drive enhanced shopper engagement and maximized ROI. Read more from our Publishing Partner, Bridg. https://ow.ly/SyX450QrRMU
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The main point of the article is the exploration of various alternatives to third-party cookies in digital advertising. Cross-web clickstream data, however, offers a comprehensive view of consumer behavior, which can be a significant asset in this new era of digital advertising. For more detailed insights into different types of consumer data, including the capabilities of cross-web clickstream data, visit VoxTrack's Consumer Data Types Cheat Sheet at https://lnkd.in/eDWc2qVi.
Alternatives to third-party cookies: The state of play | MarTech
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In 2023, the news & digital media industry encountered obstacles with diminished advertising revenues amid broader macroeconomic challenges. Nevertheless, the upcoming year shows potential for a recovery, primarily fueled by mobile advertising. In the coming years, we anticipate digital advertising and content to be pivotal forces for the industry. For more comprehensive insights, please refer to the linked document: https://ankura.co/3OzgXR0 #News #DigitalMedia #IndustryTrends #Insights #MiddleMarket #InvestmentBanking
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🔍 Experience a comprehensive overview of the evolving landscape of Commerce Advertising with the latest report, "State of Commerce Advertising Q3/2023" by mrge 📚 With six months behind us, industry experts, advertisers, publishers, agencies, networks, and technology providers weigh in on their experiences and expectations. 💡 Discover the levels of satisfaction, sales trends, and optimistic outlooks that shape the future of our dynamic industry. 🚀 Read the full report here: https://lnkd.in/eZrYw_Tk #TechTrends #DataAnalytics #ConnectingGrowth
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Segment Producer @ NBC News
2wThis can’t be a real salary for that job no matter the time slot https://www.linkedin.com/jobs/view/3964787295