Audacy, Inc.’s Post

Digital Switch-Pitch Killing Spot Sales • Why radio groups are training their sellers to sell digital even when advertisers only want spot – believe it or not, there’s an explanation for this. • A startling story of a happy radio advertiser who was spurned by a top radio group that would only talk about selling digital. • “It’s almost impossible to talk about radio advertising” – an actual case study that is representative of radio’s own move away from radio. • How the 3 biggest groups handle the radio/digital issue. https://lnkd.in/equq7q9p

Is your brand stuck in a growth rut? You're not alone! Many businesses prioritize performance marketing, but neglecting brand awareness can lead to a plateau. Building brand love ❤️ goes beyond immediate sales. It creates a connection with potential customers who might not be ready to buy yet, but will remember you when they are. What's your brand awareness strategy? Share your thoughts!

Are you seeing less growth than you'd like for your business? Many businesses focus on performance marketing, to gain short term sales results, but this new study proves neglecting brand awareness can lead to a plateau. Try something new, create a connection with potential customers who might not be ready to buy yet, but will remember you when they are. By reallocating budget to radio from digital you will make substantial gains. Get in touch if you want to explore the cost efficiency of your campaigns. #brand #futuredemand #radio #performance #mediamix

In today's digital age, can traditional media like radio provide quality impressions? Our recent groundbreaking study with CUMULUS MEDIA | Westwood One Audio Active Group® (re)discovered the effectiveness and the emotional impact of radio advertising. 📻 One of the key findings revealed that radio ads outperformed TV ads in emotional impact by 12%. This highlights the importance of considering radio as a highly impactful communication platform. Interested in more insights from the study? Visit our website ⏬ https://lnkd.in/drikGW8r #radioadvertising #consumerengagement #emotionalimpact #mediameasurement #audienceinsights

Study: Radio Advertising’s True Effect Underestimated By 92% Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." #radioadvertsing #radioconsultingservices

With Connected TV on The Trade Desk, you can connect your TV buys to every other part of your digital campaign, helping you see what’s working, what isn’t, and adjust your ad spend to achieve better results: https://bit.ly/4893Lt4

Gain a granular understanding of linear TV impressions with unduplicated reach and frequency measurement for your and your competitors’ ads by media market, sponsor, or creative. Learn more: https://hubs.la/Q02t-swH0

Rural public radio stations need your help. A House subcommittee just approved legislation that would eliminate federal funding for public media. Multiple studies confirm that ending federal funding would devastate, if not, destroy public media. Now is the time to let your representatives know how much public media matters to you. The House Labor, Health and Human Services, and Education (Labor-HHS-Education) Appropriations Subcommittees released its draft Fiscal Year (FY) 2024 appropriations legislation that proposed to zero out federal funding for public media. The bill eliminates funding for the Corporation for Public Broadcasting (CPB), public radio and television’s key source of funding, and Interconnection, public media’s distribution network that enables viewers and listeners to receive programs and emergency alerts. Protect My Public Media, a coalition of grassroots advocates and public media stations and organizations is coordinating outreach to Congress. To learn more about this effort and how you can help, visit https://lnkd.in/g8eMQS3Q. What does this mean for WEKU?  "These cuts would be extremely damaging to WEKU if they become law, and simply devastating to many smaller rural public radio stations," said WEKU Director and General Manager Mike Savage. WEKU participates in CPB's "Community Service Grant" program, which last year provided $214,000 in funding to support our service to Central and Eastern Kentucky. That amounts to about 14 percent of the station's total revenue. "If that funding goes away, we would be forced to cut programming and local content," said Savage. The most important thing you can do is to call or email your representatives, and spread the word, telling your family and friends to do the same. If public media is important to you, let Congress know. The full House Appropriations Committee is expected to take up the bill this week, so time is of the essence. We need your help today.

📻 Is radio advertising still a hit or a miss? 🎧 In a world of digital everything, does radio advertising still hold its power? 🤔 Let's settle this debate! Share your thoughts below. Do you believe in the magic of radio advertising, or have you shifted your focus elsewhere? Sound off in the comments. 🗣️📢 #RadioAdvertising #DigitalMarketing #AdvertisingDebate

With Connected TV on The Trade Desk, you can connect your TV buys to every other part of your digital campaign, helping you see what’s working, what isn’t, and adjust your ad spend to achieve better results: https://bit.ly/3TgLd4M