Cordial’s Post

🌟 Cordialite Spotlight: Brittany Chiappin 🌟 We're excited to highlight Brittany, a dedicated Client Success Manager, who has been with Cordial for three years. Brittany embodies our value of being tenacious about our clients and the problems we solve for them, demonstrating deep empathy for their challenges and striving to understand their needs. Brittany appreciates how "Cordial values both its people and its product." "Each person is dedicated to the success of our clients and brings something unique to the table. You can tell our people care about their work as well as each other!" she shared. The work-life balance at Cordial allows Brittany to excel professionally while still enjoying quality time with friends and family. As she puts it, "I am able to both meet deadlines and spend time doing things I love!" Brittany's enthusiasm and commitment to making a positive difference make her an invaluable part of the Cordial team. #becordial

Hot take from Amy Jerusalmi, Cordial Chief Customer Officer: AI can’t replace client success managers "It seems like every exec, product marketing team, and company is talking about AI, but AI cannot (and will not) replicate the strategic value of a seasoned CSM who deeply understands a client’s context and goals. At Cordial, our CSMs build loyal partnerships through nuanced, human conversations that AI simply can’t match. AI may simulate simple exchanges and provide great strategy recommendations, but we’re a long way from AI mastering the complex social dynamics crucial for winning trust and long-term loyalty. And while AI can optimize content, only savvy CSMs can tailor strategic guidance forged from experience. AI should assist CSMs rather than replace them—it can automate tasks and analytics to empower CSMs to focus on delivering bespoke expertise. But for high-touch enterprise accounts, the human touch remains irreplaceable, if not central to success." Read the rest of Amy's hot takes for the summer: https://lnkd.in/gxjnkFpj #customersucess #AI #marketing #CSM

The power and flexibility of a CDP, built for marketers. 🤝 Discover how Cordial's #customerdataplatform combines all your data sources into a single, centralized database to make everything actionable 🔗 https://lnkd.in/gpZM3TnP

4 reasons why you really should consolidate your martech stack: 1. Unify all your data into one platform to make everything actionable. 2. Simplify workflows and increase team productivity. 3. Reduce costs by eliminating redundant tools and subscriptions. 4. Deliver more cohesive and personalized interactions across channels. #martech #techstack #techconsolidation #marketing

You won't want to miss what Matt Howland, Cordial Chief Product and Engineering Officer, has to say about California SB-1047: https://lnkd.in/gyb4k4ad #techpolicy #AI #martech

Cordial AI is about understanding - understanding your customers, your messages, and you, the marketer. When you understand, you can predict, and when you can predict, you can automate - this is the future of sending a better message. Learn more - https://lnkd.in/gdYhrUcQ #AI #marketing #martech #automation

“Personalization requires honest conversations and a genuine understanding of customer needs, interests, and preferences. This is where AI becomes a powerful enabling technology, not by replacing humans but by facilitating meaningful dialogues using relevance derived from intelligent data analysis.” - Amy Jerusalmi, Cordial Chief Customer Officer Read more from #DestinationCRM on the top CX trends and tech for 2024: https://lnkd.in/gRFqWDvg