Cordial’s Post

Are you curious about how businesses are adapting to the depreciation of cookies in Chrome? Check out this Segment webinar from Vaith Schmitz and ChartMogul where they dive into the topic in great detail. Discover how these changes have streamlined marketing campaigns and led to a ten-times improvement in the speed of launching marketing efforts. Don't miss out on the secret to success in a cookieless world. Follow the link below to learn more: https://lnkd.in/eYqHFgUQ

Did you know that according to the HubSpot Marketing Trends Report (2024), only 13% of marketers are thinking about voice search optimisation like Alexa and Siri in their strategies? Yet, the landscape is changing rapidly! A whopping 50% of consumers are already using voice search in their daily routines. This shift in how people interact with technology is huge. Is your marketing strategy tuned into the voice-search revolution? Stay ahead in an ever-evolving digital world. . . . . bluecactus.digital #VoiceSearch #DigitalMarketingRevolution #Marketing

As a Digital Marketing Specialist, I've seen many try to merge marketing and tech. Most don't make the cut. These 3 qualities do: 1. Seamless Integration 🤝 2. Data-Driven Decisions 📊 3. User-Friendly Experience 👍 Want to level up your game? Let's chat and make magic happen for your business! 💼✨ Schedule a Chat 👉 https://lnkd.in/eWbUwbxU #DigitalMarketing #SoftwareSolutions #BusinessGrowth #digitalmarketing

Leave the '80s behind and step into the digital age with our cutting-edge marketing strategies. 🚀📈 {hashtag|\#|MarketingEvolution} {hashtag|\#|DigitalStrategy} {hashtag|\#|ModernMarketing}

🍪💡 Embrace the 'Cookieless' Era with Personalized Marketing. As third-party cookies fade into obscurity, the quest for innovative, data-driven marketing strategies intensifies. Check out our new blog to discover how modern marketers are adapting to this new landscape and thriving with personalized marketing.💥 Read more: https://lnkd.in/gXneWbkr #PersonalizedMarketing #DataDriven #CustomerExperience #MarketingStrategy #AdPredictive #DigitalMarketing #CookielessEra

Here we are to navigate toward your future North Star ⭐️ Google is launching an open-source MMM (Marketing Mix Model), called Meridian 👀 #mmms #google #meridian

NEVER do this as a marketer … I see so many posts of what marketers should do, how about something you should never do as a marketer. Here’s the deal, you should never make decisions based solely on assumptions or personal opinions. This includes the assumptions or opinions of internal people as well. Internal colleagues can give you a direction of where to look, but verify their assumptions with hard data. Personal bias can often cloud judgment leading to decisions based on assumptions rather than data. To counter this, product marketers should prioritize data-driven insights. Leveraging customer feedback and market data, product marketers can make informed decisions that are more likely to resonate with their target audience, driving success, and minimizing the impact of personal bias. By embracing a data-driven approach, product marketers can ensure that their strategies are aligned with customer needs and market trends, ultimately leading to more effective and successful outcomes. Have any of you dealt with personal bias and learned to regret it?

Marketers tend to shudder at the mention of "migration"... A more sustainable, growth-ready, flexible future is definitely appealing. But we usually (and rightly so) focus on all the obstacles we must overcome to get there. This guide breaks down what you need to do to prepare for a successful cross-channel marketing migration with your business' growth in mind into 4 steps. ➡ Defining Your Goals and Quick Wins ➡ Organising Your Team and Your Campaigns ➡ Standardising Your Data ➡ Owning Your Technical Integration Check it out 👇 https://lnkd.in/eg3MmDmS

🚫 Don’t pursue data-driven marketing… ✅ Pursue the outcomes associated with data-driven marketing: 📈 Increasing your sales, not your expenses 🎯 Optimizing your campaigns, not your guesses 💖 Engaging your customers, not your competitors 🙌 Pursuing data-driven marketing will leave you feeling empowered from the start 🌱 Long-term strategies will keep you growing forward #marketing