Barney's New York. IYKYK.
Every fashion-lover's dream store. Brands such as Comme des Garcons, Christian Louboutin and Azzedine Alaia were introduced to the American luxury market there.
They championed independent designers and offered a carefully curated selection that ensured loyal shoppers were not dressed like everyone else. The beauty department was equally well stocked with cult status brands not widely available.
Fred's, the in-house restaurant, was the fashion industry equivalent of what Michael's is for media - the go to destination for celebrity sightings, and always crowded.
The annual warehouse sale was a fashion industry event in itself, with lines snaking around the block for the opportunity to buy heavily discounted designer goods. People would literally disrobe in the aisles as there were no fitting rooms at the sale.
Barney's filed for bankruptcy in 2019, leaving a huge void in the lives of many fashion afficianados. In 2021, Barney's at Saks was launched at Saks Fifth Avenue; a shop in shop highlighting upcoming designers. Unfortunately, it never seemed to really take hold.
Last week, on the first day of New York Fashion Week (September 7th), fast fashion brand Forever 21 launched a Barney's New York Collection.
I should be happy that the name lives on, but this feels misaligned. Perhaps some things are best off being remembered as they were.
#retailing #fashion #ecommerce
Export at Khandak sports
1moHey🙌 need clothing manufacturer? Let's work together