Will we see you at Advertising Week NY? Join Betches’ David Spiegel for a conversation around generating revenue through community alongside Sue Dietrich (she/her) of Stanley 1913, and Gibson Johns moderated by Kerry Flynn of Axios. Plus, Kate Ward will take the stage to discuss the power of pop culture and female-focused media. Additionally, Amanda Duberman will share her insights navigating a political circus alongside Assembly Global.
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This article has been written many, many times in my career, yet very little changes. I post this not to rant at the system, but to continue to acknowledge the obvious disparities. Advertising must do better. Let me know what you think, or simply vent. I think we at least deserve that. #advertising #diversity https://lnkd.in/eHmGk-yv
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For A Media Operator, I've written a piece about how media companies need to radically rethink their approach as they switch from a subscription- to a membership-led approach https://lnkd.in/ekfuWzKx
gal-dem, Defector, and Being Transparent With Your Audience - A Media Operator
https://www.amediaoperator.com
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Three years ago, #advertising agencies committed to spending a certain percentage of their #mediabudgets with minority-owned #publishers to help get more dollars flowing to historically under-funded businesses. But to access those budgets, agencies are pushing Black-owned media companies to prove that they are non-white owned, according to conversations with four media execs. At stake, they say, is the money set aside by advertisers to support non-white media companies following the the media reckoning spurred by the murder of George Floyd in 2020. #blackowned #blackownedbusiness In this piece by Sara Guaglione, we speak to Kerel Cooper of Group Black, Rhonesha Byng, and Christopher Kenna.
WTF is accreditation for Black-owned publications?
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Clinical Professor at NYU Stern School of Business, lots of other hats, even more opinions. Author of Higher Ground: How Business Can Do the Right Thing in a Turbulent World, Harvard Business Review Press, February 2024.
Yesterday in a break from a class with NYU Stern School of Business executive MBA students where we were discussing human rights, political risk and stakeholder demands, I spoke to Yahoo Finance about the fallout from the Target and Bud Light political backlash. Did you see the Stephen Miller backed lawsuit? But, did you also see that Disney basically won its standoff with De Santis? To me this is all about having consistent values and positions, which cover speech, political spending, and employee conduct. This means these questions cant be siloed into compliance or sustainability or anywhere else. It means getting all functions clear, including branding and marketing, on what the company’s position is. My upcoming book has a whole chapter on whether, when, and how corporations should speak up, but until then, here are my comments 👇👇👇👇 #ESG #DEI #politicalrisk https://lnkd.in/d7tPhVg9
Target and Bud Light become cautionary tales after political boycotts
finance.yahoo.com
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Before our Advertising Week session, "Loudly Calling 'Bullshit' on Brand Wokeness/Brokeness" – featuring Do the WeRQ Co-Chair Kate Wolff 🏳️🌈 🐺 – stop by at 2:40-3:10p ET on Wednesday for the panel "Going Viral: How Leaders, Citizens and Grindr Used Communication to Stop MPOX." Industry conferences have a lot of sessions on authenticity, equity and creativity. This is the a session that will show what it means to put these values into practice on a specific campaign, and the phenomenal impact you can create. It's challenging, it's messy, and a little sexy and fun. The session will feature Amy M. Litt of CMI Media Group, Andy Kraut of Grindr and Malik Brown for the City of Atlanta. Remember that if you've not yet registered, you can access the special friends and family discount to secure your 15% off of AWNewYork passes. Use promo code: AW15 at checkout. #AWNEWYORK23
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What if #brands are the answer to making inclusive, break through content that global audiences crave? When brands back minority-owned media there's a multiplier effect that trickles down to an ecosystem of diverse content creators who make these projects. It works like this. Target sponsored REVOLT's "Bet on Black" (Season 3 airing Mondays through Nov. 27) enabling fresh storytelling about entrepreneurs making bold bets to serve their communities with new products and services. In turn, REVOLT hired me as a producer on the show, which provided the boost I needed to continue advancing my indie projects about untold stories, a big lift for a sole proprietor. In a risk-averse climate in the media industry, I see brands as rays of hope that will bring new voices forward. Paul Lee, the executive behind hits "Blackish" and "Modern Family" put it this way, “What happens if you just buy from your own walled garden is that you, the ideas start to stagnate.” Even "micro" budgets dedicated directly to independent producers can make a difference, and big brands have the data needed to smartly allocate this spend. (Target will give the winner of the REVOLT contest $200,000 to grow their business.) Successful examples also include: GroupM's Diverse Voices Accelerator which paved the way for "Rebuilding Black Wall Street" on OWN. (GroupM's share of overall media budgets dedicated to minority producer-suppliers expanded from 2% to 5% in 2023.) But it will take more than trickle down. The next break through ideas will come from those who require, and can make good on, a hand up. Possible if brands have our backs.
Target increases Black community investment with Revolt TV pitch show
adage.com
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In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!
Unveiling the Strategic Prowess of CMRignite in Shaping a Diverse and Impactful Advertising Landscape (Video)
mediavillage.com
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Catch UWG at Advertising Week New York! Our President and CEO Greg Edwards will be sitting down with the Director of Programming, Jamie Maw, to talk about why cultural data, context and insight are THE game changers. Don’t miss this chance to hear our fearless leader! #thisisuwg #uwg #uniworldgroup #multiculturalmarketing #adweek #advertisingweek #advertisingweeknewyork #diversityinadvertising #AWNewYork23
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⏳ 24 hours until the 2023 Political CTV® Virtual Summit ⏳ This is your LAST CHANCE to gain insider secrets into the fastest-growing political ad medium from our Chief Product Officer, Reed Smith, and our Chief Strategy Officer, Alex Smith. Register today and we'll see you tomorrow! bit.ly/3YhJQFa #Webinar #CTV #Political #PoliticalAdvertising #DigitalAdvertising #VirtualSummit #PoliticalAdvertisers
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Attorney | Nonprofit Professional | Community Engagement Strategist | Musings are solely my own and on topics of personal interest
“But the episode was emblematic of a multibillion-dollar advertising industry that in at least one way still resembles the “Mad Men” era of the 1960s — namely, its lack of racial diversity. That dearth, according to a new report, is keenly evident in New York City, the heart of the industry and also the largest advertising market in the United States. The disconnect could be costly at a time when shifts in media consumption favor younger, more diverse audiences. There is also a need, as unemployment rates in New York City for people of color remain stubbornly high, for more diversity in an industry that pays above-average salaries, is expected to keep growing and requires relatively little formal training. Of nearly 70,000 advertising employees in New York at the end of last year, less than 8 percent were Black, about 11 percent were Asian and under 15 percent were Latino, according to a report released on Monday by the Center for an Urban Future, a public policy research organization that seeks to increase economic mobility. Over 58 percent of employees were women, most of them white. The figures made advertising among the city’s least diverse industries in the city. Splashy diversity efforts in the industry in 2021, in the aftermath of the killing of George Floyd and the subsequent wave of racial justice protests, have stalled or reversed, according to a 2023 survey of over 100 agencies by the 4As, a national trade association. White executives owned or ran roughly three out of every four agencies in 2021, the survey found. By the next year, the figure had jumped to nine in 10. A significant share of the industry is controlled by six major holding companies, including WPP and Publicis Groupe, that together own hundreds of agencies.” https://lnkd.in/e7MBC4wC
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?
https://www.nytimes.com
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