Bianca Dragan’s Post

📣 SaaS has finally stabilized, so it's time for a 2024 growth forecast! Data on SMBs from Paddle's SaaS Index points to growth rates of 11% for B2B, and 8% for B2C 📈 Learn more about our forecast & its implications in this month's SaaS Market Report👇 https://bit.ly/May_SMR

📣 SaaS has finally stabilized, so it's time for a 2024 growth forecast! Data on SMBs from Paddle's SaaS Index points to growth rates of 11% for B2B, and 8% for B2C 📈 Learn more about our forecast & its implications in this month's SaaS Market Report👇 https://bit.ly/May_SMR

📣 SaaS has finally stabilised, so it's time for a 2024 growth forecast! Data on SMBs from Paddle's SaaS Index points to growth rates of 11% for B2B, and 8% for B2C 📈 Learn more about our forecast & its implications in this month's SaaS Market Report👇 https://bit.ly/May_SMR

📣 SaaS has finally stabilized, so it's time for a 2024 growth forecast! Data on SMBs from Paddle's SaaS Index indicate growth rates of 11% for B2B, and 8% for B2C 📈 Learn more about our forecast in this month's SaaS Market Report👇 https://bit.ly/May_SMR

🗞️ Hot Off The Press 🗞️ Exciting updates from our latest SaaS Market Report (May 2024) Highlights? -> 📣 SaaS has finally stabilized, so it's time for a 2024 growth forecast! -> Data on SMBs from Paddle's SaaS Index points to growth rates of 11% for B2B, and 8% for B2C 📈 Learn more about our forecast & its implications in this month's SaaS Market Report👇 (featuring Gavin Dove and yours truly) https://bit.ly/May_SMR

We analyzed 20K conversions from over 50 B2B SaaS companies to uncover the real impact of G2 on the revenue journey. TLDR: - In Q1-24, the total ratio of self reported attribution answers containing G2 has increased by 11% compared to the 2023 average. - G2 MQLs have an average 22% higher conversion rate to SQL. - G2 SQLs have a 21% higher close rate. The full report is available in the comments below.

60%. That's how many product-led businesses use value-based pricing. Aligning with customer value is why PLG can be so effective. We spoke to 760 B2B SaaS leaders to learn how they are making their pricing decisions. All the data here: bit.ly/46HIGWn

B2B SaaS is currently one of the most popular and growing business models for many reasons, such as its cost-effectiveness and scalability. Many startup founders and entrepreneurs in my network are also increasingly adopting this model. But one of the most challenging yet critical components of B2B SaaS growth is pricing, and this post by Paddle gives some best practices in this regard. As seen in the survey, pricing practices vary widely based on go-to-market models: whether your GTM strategy is product-led (driven by the product itself), product-assisted (majority driven by the product but a portion driven by sales reps), sales-led (mainly driven by sales reps) or sales-assisted (majority driven by sales reps, a portion driven by product through self-serve offerings). Competitor pricing (based on competitor prices as benchmark) and cost plus pricing (the basics: selling something for more than its cost price) seem to be the most commonly used pricing strategies, especially by sales-led and sales-assisted companies. However, it is important to consider that they often value competitors and your own operations, but ignore what is valuable to the customers. This is where value-based pricing can be very useful, as it puts customers at the heart of your pricing strategy. This requires extensive research on existing and potential customers. Entrepreneurs can also utilize innovative packages such as freemium models and free trials. Which GTM and pricing strategy suits you the most? Let me know in the comments! #pricing #saas #b2bsaas

Welcome to the Whitelabel SaaS era! Level up your SaaS with this killer feature: Let your B2B users brand your platform with their logo and domain in one of your plans. Watch every SaaS founder jump on this trend, just like adding dark mode!

When analyzing B2B SaaS data, we found that the average ACV is $20,800. While deals closed in January had the highest Annual Contract Value - $38k, the ACV started dropping after Q2. Why? B2B SaaS companies are slashing their prices towards the second half and end of the year. Want to learn more? Full report below 👇