The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers
As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share:
General Overview
- The economic impact expected for the city was around $600 million.
- 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total.
- Average price per ticket was $8,600 USD.
- 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event.
- Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached.
- Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers.
- Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes.
About the National Football League (NFL) Brand
- Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up.
-123 million average TV viewers through @CBS, Paramount+, Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some.
- Females currently represent 46% of the Super Bowl audience.
-TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1+ million google search related to Chiefs vs 49ers.
- 39 current sponsors support the NFL
The sky is the limit and marketing has a long way to go!
Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates
#marketing #sportsmarketing #Brandmarketing
Additional info:
Co-Founder and COO of Biite. Former Google, Digitas. Future Iron Chef.
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