Biite’s Post

Fans agree that watching live sports in a bar or restaurant is the closest experience to attending the event in person. Do you? 🙋♀️ 🙋♂️ Click here to dive into our playbook for five strategic moves to boost revenue through the excitement of live sports 👉 https://bit.ly/47ZVeZA

The New Look Book is here, The New Look Book is here! I'm ready for summer, are you? Check out what's Hot for Summer in our May offering. #MoreThanMerch #HotMerchSummer #PromotionalProducts #SummerPromotions

Second venue in one location opened last month , on the same street 🚀 Footfall, is one of the most important elements when selecting location of your business. Questions to ask yourself: ☑️ Will you naturally generate customers based on your location? ☑️ What can you do different to stand out from the other bars and restaurants within walking distance from your location? ☑️ How can those bars and restaurants compliment what you offer and your menu? We have partnered with others bars within a stone throw away. Why? Because they offer something we can’t. We don’t do kitchens, or food. The overheads are too expensive and within this market it’s quite risky. We partner with other local business owners close by to provide our customers top quality food while they’re enjoying the best drinks on the street. This helps us have sell out Bottomless brunches, without having to worry about the food! How do we do this? Join our group in the bio!

Cocktail competitions were something Lush Life Productions avoided for years. Our ethos is grounded in lifting up the entire community versus individuals, and the idea placing one person over the rest just didn't sit right with me. So, we sat on the sidelines and watched the same small, homogenous group win competition after competition. One day, a colleague and friend was in distress. The agency she hired to manage the US portion of a cocktail competition dropped out 2 weeks before the launch. I could hear the panic in this otherwise organized and professional voice, and I couldn't say no. But, before we got to writing rules and making forms, I committed to rethinking how competitions worked and how we could do better. We talked to people who regularly competed and those who had never (but probably should). A few themes emerged: photo/video submissions were intimidating to people who don't have access to professional equipment, the cost of competing is high and asks competitors to travel on their own dime, and the most pronounced reason - people like me never win, so why should I spend the time trying. Those insights were enough to get us started, and honestly, provided the motivation for us to get into the work. The inequities in the hospitality industry are everywhere, but they were so pronounced in the competition space. I knew that if we got involved, we could help turn the tides on this issue for our projects, and that our work would likely be copied by others. That first competition went so well (despite our venue literally burning down the night before the event - that's a different story for a different day). We had finalists come in from all over with different backgrounds, genders, and races. The cocktails were all incredible, and I give kudos to the judges who selected our top 2 who went on to the global finals (that they also won!). I couldn't have picked between them, but I was so excited to see two femme, queer bodies take first and second place - something that rarely happened back in 2015. Now, we've hosted and managed a dozen competitions, and I couldn't be more proud of the work we've done. Yesterday, PDXCW got to co-host the Nikka Perfect Serve Finals, and the amazing Evan Flynn from Denver's Death & Co. outpost took the win. This non-traditional competition focused on the bartender as host and challenged our competitors to step outside of their comfort zone and provide hospitality to some of the wildest guests Tracie Franklin, Camper English, and Glendon Hartley could imagine. It was so refreshing to see a competition that focused on the bartender's most important skill, hospitality. Michelle Flores and her whole team did an impeccable job, and I'm excited to see this competition grow in the coming years! Seven years later, and I can't wait for our next competition (see you at the Elit's global finals Tyler Rothenberg, MBA!), and I seldom turn down a brand that's excited to thoughtfully execute this kind of program.

As you know, we are big fans of adding a little excitement to your day with our regular competitions. 🌟 We utilise the Gleam competition system to ensure everything runs smoothly and securely. 👀 Keep an eye out on our verified social media pages for these fantastic opportunities. Remember, entering our competitions is straightforward - we only need your contact details so we can get in touch if you win a prize. 🏆 However, it's important to stay vigilant online. While our competitions are safe, others might not be out there. If you ever come across a competition asking for payment or card details - whether it’s claiming to be from Potters, Tesco, Costa, Ferrari, or elsewhere - steer clear! 🚩 🛡️ Here are some tips to keep you safe online: 👍 Always check the authenticity of the page hosting the competition. 👍 Never share your card details or make payments to enter a competition. 👍 Ensure you're using secure and reputable websites when entering personal information. 👍 If something doesn't feel right, it probably isn't. Trust your instincts! 👍 Please stay safe and enjoy the worry-free competitions we bring you. Our latest competition to enter 👉 https://lnkd.in/eRWWiVSs Hope everyone is having a good week x

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

🍽️ Board dinners are always a great place to gain some wisdom! Knowing your role and adding value is the name of the game. Dive into the convo here: https://lnkd.in/ddmptVEc #BoardDinnerTalks #KnowYourAudience

Why It Matters:

That's a wrap on 4/20, 2024! 💨 The team and I put some serious work into our campaigns for Holistic Industries, and I'm proud of what we delivered! Peep the video below to get a snapshot of how we honored 4/20 this year. #cannabisindustry #cannabismarketing