Broadcast Music, Inc. (BMI)’s Post

Again am reposting because I understand the importance of film promotion and marketing at national, provincial or state level as key elements of film business andI have been driving and championing this film business capacity building conversations for almost a decade now. Things don't just happen. We must be intentional and pay close attention to how our local creative economy can be deliberately stimulated to contribute it's quota to the economy especially with the current state of our local currency. In Nigeria, we have the authentic stories, we have the talents but yet the huge gaps in attracting international productions and the limitations such as lack of government incentives, no clear or known intentional plans to promote Nigerian film industry globally by those it's their responsibility, saturation of local market with so much local productions with no plans on distribution except getting to the streamers which has become as hard a camel passing through the eye of a needle. I could go on and on but with Nigerian International Film & TV Summit we remain committed to the global promotion and increasing the visibility of credible people who make things happen locally and our unheard success stories. End..

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Great solution to a complex issue

Here's a list of things I can do for you from the 6 years of experience that I have in the film and television industry :

Everyone who reacted mostly got the context wrong. The context is to make watching films in cinemas more affordable and accessible to more people, including lower income and middle income groups. It’s possible, if your overheads can be reduced by reducing the ostentation, as one example. Audiences need luxury after the film, so going out is the real deal, only stairs and non air conditioned passages, no escalators. Whats the fancy mall rent for then? Understand context guys. We want cinema and theatres to thrive.

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Bridging the Gap