What makes a good trailer? Well, budget, of course. However, the elements of a good trailer are the same as the elements of a good #story that expert #storytellers know all about.
I don't care if you're creating a trailer, spinning a tale for your daily #LinkedIn post, creating a treatment for your upcoming script or planning your seven-part book series about the accidental boy-wizard who comes into his own during his teenage years and grows up to become the most powerful wizard to ever live.
There are elements you MUST HAVE and this trailer has them.
I won't cover the obvious ones, of course: plot, resolution, conflict, etc.
This trailer, however, has #emotion ... but not just one of them.
I bought into this story already because of other elements and emotions in this trailer like #friendship, #teamwork, #villains, #powerconflict, #despair, #heroism, #character, #hope and #hopelessness.
Also, if music is an option, this song is perfect because it allows the creator to find just the right emotional beats at the right time to cause the right amount of impact on the viewer.
Story is the art of putting a puzzle that consists of these elements together in a way that will emotionally affect the reader, viewer, consumer. This trailer is a great example of that.
If you're a fan of #storytelling techniques and examples, please share this with your audience and consider following me here on LinkedIn, if we are not already connected. For more than a decade, I have been honing my storytelling skills through many avenues, including, at various times and in varying degrees, journalism, standup comedy, improv, interviewing, editorial writing, video production and audio podcasts.
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The highest budget per second animation in the world isn't in television or feature films - it's in video games. And the torchbearer for the highest quality promotional content for the past decade has undoubtedly been Riot Games.
What I've always been in awe of (and quite transparently been envious of!) is their seemingly limitless financial resources to make some of the best-looking shorts, music videos, and then a fully self-financed TV series based on their beloved IP.
But particularly, their strategy has always found a way to blend fantasy and pop culture. Their imagery and brand is somehow timeless and timely - and that's a tightrope walk you can only do if you're...well... cool.
And finally, I've always appreciated that they know these shorts work best when they're there to evoke an emotion. The driving pop music. The longing lyrics. The cinematography and the grit in the characters. Those are the things you remember. The lore, the backstory, the world-settings... None of that matters here. It's about how the piece makes you feel.
And man... This one got me in the feels!
#animation #cartoons #videogames #riotgames #leagueoflegends #lol
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Award-winning Lead UX UI Designer
3moJust voted for you. I think you’re ahead. I’m an Honoree as of 2022.