Bvlgari’s Post

Luxury isn't just about the product; it's an experience. Had a riveting conversation with Sothea Sambath, the dynamic CEO of Auskhmer Import Export Co., Ltd.: His journey from Paris to New York to Cambodia, from marketing luxury teas and chocolates to leading one of Cambodia's top F&B distributors is truly inspiring. - Key takeaways from our chat on marketing luxury goods: I) It's not just about the product; it's also the story behind it. II) Create an experience, not just a transaction. III) Desire is crafted where you can only sell one less of what you can produce. IV) Knowing when to tap on conspicuous consumption or quiet luxury In luxury, every detail counts. P.S. What's your go-to luxury indulgence? Share in one word! #LuxuryMarketing #LeadershipInsights #Auskhmer #ExperienceMatters #BrandStory

The first big buyout in Beauty is already upon us! Showing that the industry is still booming from the incredible deals we saw at the end of 2023! Is invest or a sale in your business strategy in the next 5 years? Let’s jump on a call to get your destination strategy on a roll to make this happen #altitude #beauty #buyouts #strategy #investors #investments

Very insightful perspective on marketing luxury brands in Asia.

Italian luxury and a Korean pastry? 👜 + 🥐 It might seem like an odd brand collaboration, but it makes a lot of sense in China, which is the world’s largest market for luxury products. Butterly & Creamerous is a bakery chain from Seoul, and it’s very popular among young Chinese consumers, attracting a large following on social media. I have seen long lines outside their stores many times, particullarly on weekends and during public holidays. A huge challenge for European luxury brands is that Chinese high-end consumers are a decade younger than the global average of 38 years. So, if European luxury brands want to remain relevant in China, they constantly need to find ways to attract the attention of generation Z. With the official unemployment rate of China’s urban population aged 16 to 24 at around 20 percent, navigating the market has become increasingly difficult. When recording this video in Beijing, I met a young woman, carrying a Butterful & Creamerous x MaxMara paper bag. She told me that she didn’t even know if the pastry was any good. “I can’t afford to buy MaxMara, so this is my chance to experience some luxury”, she told me. There is an important lesson for global brands here: The reason for Butterly & Creamerous’ success in China is that they know how to interact with young people online and offline and they constantly come up with new and surprising things. #luxury #brands #china #learningjourney

🇮🇹 Valentino’s Innovative Fusion: Fashion Meets Culinary Art in China 🇨🇳 Valentino is turning heads once again, this time with an elegant collaboration that unites fashion with gourmet. Launching two unique offerings in China, Valentino is redefining the luxury landscape by celebrating its iconic Pink PP color through culinary artistry. 🌸 The Afternoon Tea Set: Valentino has partnered with Cova, one of Italy's oldest pastry shops owned by LVMH, to offer an exclusive Pink PP-themed afternoon tea set. Available at Cova's Shanghai Plaza 66 shop, it provides an exquisite blend of high-end fashion and Italian culinary tradition. 🍦 The Pink PP-Themed Gelato: Chinese Valentine’s Day has inspired another delectable collaboration with Venchi, a renowned Italian chocolate manufacturer. A special Pink PP-themed pitaya-flavored gelato will be available across Venchi's 43 boutiques in China. 📈 The Impact: These collaborations have already stirred significant interest, capitalizing on recent pop culture trends. The campaign hashtag, “Sweet V Collab,” has achieved over 162,000 views on Weibo. 🤝 Strategic Alignment: Unlike many luxury brands, Valentino has opted to align with legacy brands like Cova and Venchi that epitomize Italian gourmet culture. This strategy helps Valentino maintain its elite status while reaching wider audiences, reinforcing its cultural relevance, and creating delightful consumer experiences. 🧐 An Observational Insight: This collaboration is a telling example of how luxury brands can innovate to resonate with today's consumer values. It reflects a growing trend within the Chinese market where fine dining and gourmet experiences are seen as a way for consumers to express their lifestyle and values. 🏆 Why This Matters: Valentino's approach sets a noteworthy benchmark. By striking a balance between its high-end image and cultural connection, the brand illustrates how thoughtful collaborations can translate online buzz into meaningful consumer engagement. PR is so important in China ... https://lnkd.in/eWbVkGvD What is your opinion? #Valentino #PinkPP #Cova #Venchi #SweetVCollab #luxury #fashion #gourmet #China

"International Advertising Blunder" Dolce & Gabbana's chopsticks video https://lnkd.in/gbaAWxxV In 2018, Italian luxury fashion house Dolce & Gabbana released a series of short videos on social media that were intended to promote their brand in China. The videos featured a Chinese woman attempting to eat Italian food with chopsticks while a male voice gave her directions in a condescending tone. The videos were widely criticized for being racist and insensitive, and they sparked a boycott of the brand in China. Dolce & Gabbana later apologized for the videos, but the damage was done. The brand's reputation was tarnished, and they lost a significant amount of sales in China. This blunder highlights the importance of cultural sensitivity in international advertising. Companies need to be aware of the cultural differences between their target markets and avoid creating content that could be offensive or insensitive. They should also conduct thorough market research and use local creative teams to ensure that their campaigns are well-received. #Arun_Raj #dolcegabbana #MBA2022_24 #MBANovember2023 #IntegratedMarketingCommunication #Dhruva Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

Unleashing the power of a distinctive fusion of tradition and innovation is crucial to elevate your brand and achieve unparalleled success. Explore how leading brands reimagine Lunar New Year, blending time-honored elements with groundbreaking creativity. Read the insightful article by Marco Passoni below: #travelretail #collaboration #creativity #chinesenewyear

Saudi Arabia’s perfume market is expected to reach USD 3,374.72 million by 2032 (from USD 2,005.99 million in 2023) with a CAGR of 5.95% from 2024 to 2032, according to a recent report by ResearchAndMarkets. International visitors and a growing local luxury market are forecast to drive increased sales in the country’s perfume industry.

In the latest post, Brandabout_ is diving into scent, sharing the emerging story of MAISON DE L'ASIE. "Signalling place as an olfactory reaction takes careful selection and deep consideration, and Elizabeth Liau’s Chapter collections, such as Les Nuits de Bali, Nanyang, Bangkok 9/9, tend to deliver. Like stories, the scents unfold." Elizabeth Liau Brandabout_ is your go-to place to discover Southeast Asian consumer brands with the potential to go global. https://lnkd.in/gHRUhDPQ

Dive into a world of chic styles and exclusive deals at PhilippinesBrands.com. Shop online today and let your style shine! ✨ #FashionOnTheGo #PhilippinesBrands #ShopOnline