CELSIUS Holdings, Inc.’s Post

NASCAR'S RESURGENCE IN THE US: GEARING UP TO OUTPACE FORMULA 1 In the dynamic world of motorsports, a fascinating battle is unfolding in the U.S. While Formula 1 has gained traction with its "Drive to Survive" series and exciting races in Miami and Las Vegas, NASCAR is not just idly watching. It's gearing up for a major resurgence, aiming to recapture its place in American hearts. 🌆 NASCAR's Bold Move: The Chicago Street Race NASCAR's historic Chicago Street Race was a game-changer. By bringing the thrill to city streets, it's appealing to a new, diverse audience, adapting to modern sports fans' preferences. 💰 NASCAR's $8 Billion Media Rights Deal This deal is ensures broader coverage and making NASCAR more accessible nationwide. It's a direct challenge to Formula 1, whose broadcast times often clash with U.S. viewers' schedules. 📺 NASCAR Enters the Streaming Arena Following Formula 1's Netflix success, NASCAR is also diving into streaming with its own Netflix docuseries. This move targets a younger demographic and signifies NASCAR's commitment to staying digitally relevant. 📉 Formula 1's Hurdles: Social Media and Timing Despite its U.S. popularity, Formula 1 faces challenges. A dip in social media engagement and inconvenient race timings for U.S. viewers suggest a potential plateau in its growth. DISRUPTIVE PLAY: HOW CAN NASCAR CONTINUE TO CAPITALIZE AND WHAT SHOULD FORMULA 1 CONSIDER DOING? --> https://lnkd.in/gBw4Ha-Y

Anyone see the new F1 trailer? 👀 The trailer for Brad Pitt's highly anticipated F1 movie just released and the world of motorsports is buzzing with excitement. As a race car driver, I've seen firsthand the electrifying world of motorsports, and now it's set to capture the world's attention like never before. 🌟 For brands, this is a unique chance to harness the excitement and momentum generated by the film. Here’s how to maximize this opportunity: Engage with the New Audience: 📈 The movie will bring a wave of new fans to motorsports. Brands can create targeted campaigns to introduce their products and services to this enthusiastic audience, emphasizing how they align with the high-energy, high-performance world of motorsports. Leverage Social Media Buzz: 📱 Utilize the movie’s buzz to create dynamic content. Share stories, behind-the-scenes looks, and interactive posts that tie your brand to the excitement and glamour of motorsports. Highlight how your products enhance the racing experience. Collaborate with Motorsport Entities: 🤝 Partner with drivers, teams, and racing events to co-create branded experiences and content. Host Exclusive Events: 🎉 Organize special events such as movie premiere screenings, watch parties, and fan meet-ups. These events provide a platform for immersive brand experiences that resonate deeply with attendees. Emphasize Performance and Innovation: ⚙️ Align your brand’s messaging with the values of speed, precision, and innovation that define motorsports. Showcase how your products or services embody these qualities. Leverage Influencer Partnerships: 🌟 Work with influencers and key figures in the motorsport community to amplify your brand's reach. Their endorsement can add credibility and attract a broader audience. Motorsports is on the brink of a major popularity surge like never before. For brands, this is the perfect moment to accelerate your marketing efforts and drive significant growth. Let’s ride this wave together and take our brands to the finish line! 🚀🏁 #Motorsports #Formula1 #BradPitt #F1Movie #Racing #BrandStrategy #Marketing #FanEngagement

Accelerate Your Brand: Top 5️⃣ Reasons to Sponsor David Starr, a NASCAR Xfinity Driver, in 2024 1. Massive 💥 Audience Reach: NASCAR's diverse and extensive fan base provides sponsors with unparalleled exposure to millions of loyal passionate fans through race events and television broadcasts. 2. 👀 High-Visibility Brand Recognition: The fast-paced nature of NASCAR racing guarantees prominent visibility for sponsored brands on race cars, uniforms, and promotional materials, fostering strong brand recognition. NASCAR ranks #1 in consumer brand loyalty more than any other professional sport. Far exceeding that of the NFL.   3. Engaging Fan Experiences 👏 : Sponsorship packages include exclusive access to events, meet-and-greets with drivers, and interactive experiences, offering companies unique marketing activation opportunities to engage with fans. 4. Digital and Social Media Amplification 🤝 : Sponsoring a NASCAR Xfinity driver provides extensive exposure on digital and social media platforms, with drivers and teams actively sharing content, creating buzz, and expanding the brand's reach. 5. Alignment with Core Values for Authenticity 🎯 : Choosing a driver (like David Starr) whose values align with the company's core principles builds authenticity, resonates with consumers, and establishes a powerful connection by showcasing shared values through the dynamic platform of NASCAR. #NASCAR #NASCARsponsorship #NASCARracecardriver #benefitsofsponorship #letsgoracing #connections #brandrecognition #bookanappointment David Starr Racing Kim Starr Texas Motor Speedway Amanda Holcomb

Watch Cleo Abram's video it is a great insight into what it takes to design, build, and run the fastest car in f1 with Oracle Red Bull Racing. Influencer marketing can be a great way to help capitalise on brand recognition, to reach new audiences that you may not be able to reach through normal marketing channels. Still, it has to be part of a wider strategy. Sports right holders share big figures about Media value driven through your brand exposure. Yes, Sports partnerships will give your organisation brand recognition and great exposure, yet it isn't very helpful if you can not drive brand preference and be top of mind. Influencer marketing can be a great connection between brand recognition and preference. Thank you for everyone's support Cleo Jack Sari Danielle Kat Mundi Male Kimberly Greg Miles Hannah Tom #sportstechnology #influencermarketing Oracle Red Bull Racing & Red Bull Technology https://lnkd.in/e9MwThBD

I don't normally repost, but when I do, you know it's gonna be good... 🏁 Rev up your curiosity with this incredible breakdown of Formula 1 by Cleo Abram. 🏎️💨 Whether you're a seasoned F1 enthusiast or just dipping your toes into the sport, Cleo's analysis is an absolute gem. Her insights not only cater to the die-hard fans but also offer a beginner-friendly dive into the world of Formula 1. In the realm of explaining complex concepts, Cleo's approach is akin to "Explain it to me as if I were a 5-year-old." It's not just comprehensive; it's a masterclass that other F1 teams could learn from. With exclusive access to the inner workings of Red Bull Racing & Red Bull Technology, Cleo goes beyond the surface, delving into details that even seasoned journalists can only dream of capturing. The world of content creators, influencers and influencer marketing is very real but very few do it well. #Formula1 #F1 #InfluencerMarketing #ContentCreators #RedBullRacing #BehindTheScenes #MarketingStrategy 🚀🌟

The ultimate fusion of speed and sophistication! Limited-edition Ray-Ban x Formula 1 endorsements from F1 stars like Charles Leclerc and Carlos Sainz, this collaboration brings together the best of both worlds. 🏁✨ Bringing in product differentiation, brand visibility, targeting the sports fans to leverage market sales. Source: @rayban . . . . . #marketing #raybanxF1 #marketingcampaigns #marketingexemplar #brandmarketing #eventmarketingcampaigns #marketingcollaboration #branding #targetmarketing

As a successful musician and social media influencer, Rosalía has collaborated with major brands on innovative digital marketing campaigns. Her latest collaborations with Cupra and Coca Cola are perfect examples of how partnering with an influencer can help brands increase engagement, build brand awareness, and ultimately drive sales. 🎶🤝💻 Firstly, Cupra collaborated with her for a limited edition car design inspired by her music and style. The brand used social media platforms to promote the product, leveraging Rosalía's massive following to generate buzz and interest. The result was a hugely successful campaign that increased brand awareness and drove sales. 🎉📈📱 The Cupra x Rosalía campaign also featured a short film that showcased the car's unique design and features, which was shared on social media and generated millions of views as it was inspired by one of the songs in her latest album, which became a viral sound on Spanish TikTok called “Abcdefg”. The collaboration was a great example of how leveraging a social media influencer's following can help increase brand awareness and drive sales.  👉🏻Link to the short film: https://lnkd.in/eQ8mw6tp 👈🏻 Secondly, Rosalía was involved in Coca Cola's "Share a Coke" campaign, where the brand printed individual names on Coke bottles and encouraged consumers to purchase and share them with friends and loved ones. Rosalía's name was featured on bottles in Spain, and the campaign generated significant social media engagement, with consumers sharing photos and videos of the personalized bottles on various platforms, reaching a wider audience. The success of these campaigns highlights the power of using social media influencers correctly and are great examples of how creative and innovative digital marketing strategies can be effective in today's market. By collaborating with an influencer like Rosalía, brands can tap into their fanbase and reach a wider audience, resulting in increased engagement and sales.💡🚀 Overall, by taking inspiration from these successful campaigns and applying similar strategies to your own marketing efforts, you can drive engagement, build brand awareness, and ultimately drive sales. Don't be afraid to think outside the box and get creative with your campaigns. With the right strategy and execution, you can achieve great success and take your brand to new heights!📈👀💰 What other campaigns have caught you eye and why? What other campaigns would you like to know more of? 🤩 #DigitalMarketing #InfluencerMarketing #CupraXRosalía #CocaCola #ShareACoke #SocialMediaMarketing #BrandAwareness #Sales #CreativeMarketing #Innovation #SuccessStories #marketing #design #share #socialmedia #inspiration #collaboration #strategy #brand #creative #music #film

If you needed any further proof of how rapidly Formula 1 has grown over the last five years, McLaren Racing just posted the evolution of Lando Norris’ instagram following 📈🚀 Since 2019, Lando’s following has grown by SIX MILLION fans. To put that into context, his popularity has increased by 664% in five years. And in a study by Formula 1, he came out on top as the most popular driver among female fans and all fans under the age of 25 🤩🙌🏼 This is partly due to his starring role on Netflix’s Drive to Survive series, and his candid (yet relatable) way of engaging with the media. But it’s also a testament to the many endeavours he has outside of Formula 1 - he’s the most active driver on social media, streaming on Twitch between races. He is also co-owner of Quadrant, an entertainment gaming and lifestyle brand that counts Max Fewtrell and Aarav Amin among its growing roster of influencers, esports professionals and athletes. It’s pretty incredible that Lando is the sixth most followed driver in Formula 1, and he hasn’t won a race yet… But it just goes to show that fans want to engage with relatable personalities in sport. If teams, drivers and rightsholders are trying to engage younger fans and grow their following, it’s safe to say they could learn a lot from Lando Norris 🫶🏻✨ #sportsbusiness #motorsport #motorsportbusiness #mclaren #formula1

Our latest blog post dives deep into the world of press coverage for racing drivers and provides valuable insights on getting attention from the media in 2024. 📰 Here are a few key takeaways from the blog post: 1. Build relationships: Press coverage starts with building strong relationships. Connect with journalists, bloggers, and industry influencers who cover motorsport. Engage with them on social media and attend events to establish genuine connections. 2. Create a compelling story: Journalists love unique and compelling stories. Uncover the interesting aspects of your racing journey, such as overcoming challenges, personal milestones, or charity partnerships. Craft a captivating narrative that resonates with your target audience and the media. 3. Develop a professional media kit: A well-crafted media kit is essential for showcasing your achievements, race statistics, high-quality images, and engaging content. Make it easily accessible on your website or via email to provide journalists with all the necessary information in one place. 4. Be proactive: Don't wait for media coverage to come to you. Take the initiative and reach out to journalists with pitches, story ideas, or press releases. Show them why your story deserves attention and how it aligns with their audience's interests. Good luck in 2024, and let us know how you get on!🌟 Read the full blog post here: https://lnkd.in/eEbnxxsG #sponsorshiptips #motorsports #racingdriver

Why Super cars like Lamborghini and Ferrari do not runs his ads in TV ? 1) Lamborghini and Ferrari believe that the person who has ability to buy such extraordinary cars. 2) He will never ever waste his valuable time to watch the TV. 3) They ( Lamborghini and Ferrari) have large amount of data that's why they runs his ads only on social media so, that they can target his audience easily. #marketing #ads #lamborghini #ferrari #socialmedia #supercars #linkedin