Cinzia Bernasconi’s Post

Design Holding rebrands as Flos B&B Italia Group. This rebranding initiative aims to clarify and strengthen our positioning within the luxury design industry, by directly anchoring the new corporate name to our founding and most globally recognized brands. "Flos B&B Italia Group”, a name that reflects the unity and ongoing synergies between all our nine iconic and complementary brands: FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo and Lumens”. Our purpose to “design for a beautiful life” will continue to drive our work, as we inspire, create, and innovate together. “The Group has grown significantly, establishing itself as a key player in the high-end design sector,” declares Daniel Lalonde, CEO of Flos B&B Italia Group. “The rebranding aligns our corporate name with our iconic and foundational brands, FLOS and B&B Italia, maintaining our core values and operational direction. Our portfolio, featuring renowned brands with notable heritage, each present a unique and clear aesthetic, complementing one another, showcasing the collective distinction and synergy that makes them stand out. This steadfast commitment to excellence positions us to continue leading in the high-end design industry and creating value, laying a strong foundation for future growth and acquisitions” concludes Lalonde. Discover more: https://lnkd.in/dnZGDREM.. #flos #bebitalia #maxalto #azucena #arclinea #louispoulsen #FendiCasa #audocph #lumens

Flos returns to Palazzo Visconti with an installation about the value of elective affinities in design, thirty-six years after the historic presentation that started the era of collaborations with international designers in 1988. Discover incredible new designs and explore their latest Decorative creations, fulfilling their journey that also includes the flagship store and the showroom in Corso Monforte during Milano Design Week. #DesignHolding #DesignIndustry #milanodesignweek #mdw24 #salonedelmobile2024 #flos Nicolò Panzeri