CIOLook’s Post

Really great summary write-up on the Forrester AI Predictions 2024 report by Alton Zenon III. In particular, I like this summary of how AI will force marketing service providers to evolve: As the AI gap widens, 50% of tech executives will seek external partnerships to bridge it. Unable to harness genAI, engineering prompts, and AI-integrated applications, they will turn to service providers like Accenture, Tata Consultancy Services, and Wipro. These vendors, already heavily invested in the field, offer the necessary tools, alliances, and expertise. With AI on the rise, these executives will strategically balance between dependency and co-innovation, seeing it as an opportunity to reshape external relationships. I'm already starting to see signals of this here at Jasper -- new customers who are already parting ways with their legacy, cumbersome service providers who charge way too much to move way too slow with their outputs. There's a huge opportunity here for service providers to shift to offering AI-powered services, but you should probably start building this expertise right about... now. Need some inspiration on how some are approaching it? Highly recommend checking out Intercept, Stream Creative, AIQL and Vende Digital.

🔮 What does the future of #martech look like now that #AI has entered the picture? 🔮 Ultimately, it could go one of three ways. 1. AI gets integrated into martech platforms. This would allow enhanced data analysis and be a great way to optimise your conversion rates. However, this future hinges on having a good understanding of technology and taking privacy seriously. 2. Specialised tools would emerge. In this future, AI might not be integrated into all of martech. Instead, it would be used to design specific tools such as content optimisation tools. This would change how marketers work, not their understanding of their customers. 3. AI and martech would become consolidated and centralised. Instead of segmenting AI into specific functions or tools, organisations would take a unified approach to integration. We'd now have everything under one roof, so to speak. Personally, I think the most likely outcome will be a mix of all 3 but, in reality, only time will tell. #FutureOfMartech #Technology #Adtech

Exciting times ahead! Sharing some eye-opening insights from a recent #AI in #Martech study by Algomarketing: 1- Over 51.3% of global marketing leaders identify cost as a major hurdle when embracing #AI. [I smell a golden opportunity waiting to be seized! 💡. What do you say?] 2- An impressive 77.5% acknowledge delays in implementing #AI in marketing automation due to concerns about bias and fairness. [It's a valid concern, especially for those working with limited data sets. Stay vigilant! 👁️ What do you think?] We meet with people regularly who want to implement AI in their martech stack but when asked about their data, they say we have dirty data and it cannot be trusted 🤷♀️ #MarketingInsights #DataDriven #AI #MarketingAutomation #CustomerInsights

Exciting times ahead! Sharing some eye-opening insights from a recent #AI in #Martech study by Algomarketing: 1- Over 51.3% of global marketing leaders identify cost as a major hurdle when embracing #AI. [I smell a golden opportunity waiting to be seized! 💡. What do you say?] 2- An impressive 77.5% acknowledge delays in implementing #AI in marketing automation due to concerns about bias and fairness. [It's a valid concern, especially for those working with limited data sets. Stay vigilant! 👁️ What do you think?] We meet with people regularly who want to implement AI in their martech stack but when asked about their data, they say we have dirty data and it cannot be trusted 🤷♀️ #MarketingInsights #DataDriven #AI #MarketingAutomation #CustomerInsights

How can marketers embrace an Anticipatory mindset and leverage technologies like AI to stay ahead of the curve and drive exponential growth in sales and creative innovation? 🚀 #MarketingInnovation #AnticipatoryThinking #AIInMarketing

In a keynote address at the annual flagship summit on Branding and Marketing, hosted by ASSOCHAM, former CEO of Prasar Bharati Shashi Shekhar Vempati outlined the transformative impact of artificial intelligence (AI) and automation on the marketing landscape... Read More At:- https://lnkd.in/gvPdsZkJ Prasar Bharati News Services & Digital Platform Shashi Shekhar Vempati #CEO #flagship #branding #ASSOCHAM #AI #news #newsfeed #NewsUpdate #dailynews #IBWNews

More AI trends and predictions. Yes it cannot be ignored. Looking at the marketing technology landscape alone, it has already seen circa 2000 new AI tools launched in the last 6 months. There is now a total number of martech solutions on offer (Martechmap.com) is now 13,080 with many offering AI features.

These articles provide a comprehensive view of the current state and future directions of #AI in the #marketing world, offering valuable insights for anyone looking to stay ahead in this rapidly evolving field. Here are five informative articles on #AI and marketing as of 2024, offering a range of insights and strategies: 1. AI and insights in 2024: Navigating the new age of innovation - This article from Quirks.com discusses the evolution of generative AI, its increased use in marketing, and the impact on content creation and personalization. It also explores future trends and challenges in AI-driven marketing https://lnkd.in/gX_ARBER 2. AI in 2024: Marketing's Mindful Machine Makeover - CMSWire offers insights on the integration of AI in marketing, emphasizing its increased sophistication and the need for a comprehensive approach in different marketing facets https://lnkd.in/gX_ARBER 3. AI in Marketing 2024: Strategies for Digital Success - Digiquation.io delves into the transformative role of AI in digital marketing, including personalization, automation, predictive analytics, and the ethical considerations surrounding data privacy and bias in AI https://lnkd.in/gX_ARBER 4. Human involvement is fundamental’: Marketing and generative AI in 2024 - Econsultancy.com highlights the importance of human involvement in AI-driven marketing processes, discussing the potential and limitations of generative AI and the need for human oversight and ethical considerations https://lnkd.in/gYig9Cmt 5. Top 5 Marketing Trends and Predictions for 2024 | Gartner Gartner predicts significant changes in the marketing landscape due to AI, including the decline of traditional social media and the rise of AI-driven platforms, and the emergence of AI-free brand differentiation https://lnkd.in/gX_ARBER Question for you: Anything to add? Is this helpful?

MarketingAI.net domain for sale MarketingAI.net is an innovative and dynamic domain name that embodies the cutting-edge technology of artificial intelligence in the realm of marketing. This concise and memorable name evokes a sense of efficiency, strategy, and forward-thinking. With its fusion of marketing and AI, it is ideal for startups in the fields of digital marketing, data analytics, and technology consulting. The name suggests a focus on using advanced algorithms and machine learning to optimize marketing campaigns, drive conversions, and revolutionize customer engagement. MarketingAI.net is the perfect choice for companies looking to harness the power of AI in their marketing efforts. Potential End Users For MarketingAI.net 1. Marketing agencies: The domain name "MarketingAI.net" suggests a focus on artificial intelligence in marketing, appealing to companies looking to leverage advanced technology for their marketing strategies. 2. Technology companies: The inclusion of "AI" in the domain name signals a connection to artificial intelligence, attracting tech companies interested in the intersection of AI and marketing. 3. Startups: The domain name conveys a sense of innovation and cutting-edge technology, making it appealing to startups looking to establish themselves as leaders in the marketing industry. #domain #domains #domainname #domainnames #domainsale #domainsforsale #premiumdomains #domainforsale #domaininvesting #domainnameforsale #domainbroker #domainsales #domainer

AI tools are new. But their impact is meteoric. Whether you're part of an AI project today or you want to prepare for what's coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share their experiences and challenges in deploying AI solutions. Don't miss this chance to position your organization—and yourself—for AI success. In this webinar, you'll learn: ✅ Change management strategies to get your team on board with AI tools ✅ High-impact, high-value use cases for AI in marketing and sales ✅ How to measure the ROI of your AI initiatives Register for free now 👉 https://ow.ly/7XLc50PNwUu Brought to you by Drift, Jasper and Marketing AI Institute. #mpb2b #b2b #marketing #ai #artificialintelligence #free