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What is the most important factor in producing top-tier thought leadership content? 🤔💭 Learn the answer in our new blog ⬇️ #ThoughtLeadership #ExecutiveVisibility #PublicRelations #Ideas

Have you ever pondered why certain content effortlessly captivates even the busiest executives? What makes your posts so engaging and gripping⁉️ In the fast-paced corridors of executive decision-making, clarity and relevance are crucial. Tailor every piece of content to resonate with the C-Suite's strategic priorities. Transform insights into compelling narratives that captivate and engage. Navigate the intricate dance of influencing top leaders by creating content that informs and inspires action. Focus on what matters, make every word count, and watch your strategies turn passive readers into active participants. - - - ➡️Tap into tailored strategies and insights at💻 https://lnkd.in/eTBh4CZC #InsightfulContent #CSuiteStrategy #ContentThatConverts P.S. Repost this ♻️ if you believe in the power of impactful content!

The PR world needs less of this: - Bragging - Ego-driven content - Transactional relationships And more of: - Serving others - Heart-centered content - Genuine connections What we urgently need are more PR and marketing professionals embracing a mindset of service. A servant's heart is aimed at truly helping people. Have you noticed imbalances between bragging and serving in the marketing and PR space? I'd love to hear your thoughts! And if you agree we need more servant-hearted professionals, follow along as I share tips for making that shift. #Leadership #PublicRelations #PRAgency #StrategicCommunications 9. #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #MarketingStrategy #BrandPositioning

The PR world needs less of this: - Bragging - Ego-driven content - Transactional relationships And more of: - Serving others - Heart-centered content - Genuine connections What we urgently need are more PR and marketing professionals embracing a mindset of service. A servant's heart is aimed at truly helping people. Have you noticed imbalances between bragging and serving in the marketing and PR space? I'd love to hear your thoughts! And if you agree we need more servant-hearted professionals, follow along as I share tips for making that shift. #Leadership #PublicRelations #PRAgency #StrategicCommunications 9. #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #MarketingStrategy #BrandPositioning

When do you engage your #PR team in publishing your new thought leadership article? The answer is usually "Once it's ready." Wrong! The whole idea of thought leadership is to get it into the media. The right media provides a targeted audience and editorial credibility (something your own blog doesn't). But media has rules - word count limits, sources that can/can't be used, style. More than this, they have readers to please. They select their subjects, articles and writers accordingly. You don't. Knowing all this upfront helps you design and write a thought leadership that has a ready made home. That is the job of your PR team. Use them properly.

CEOs: Do you make it a point to stay in front of clients and prospects with consistently solid thought leadership content? If so, you are ahead of the game. Sharing your insights and helpful advice will ensure that you avoid the "out of sight, out of mind" trap. Consistently publishing stellar content can radically boost your reputation and increase visibility and engagement. As a former journalist, I specialize in crafting compelling thought leadership content that requires minimal time from my clients. My efficient data-gathering skills and expertise in storytelling ensure your message will resonate with your target audience. Want to learn how a strategic approach to thought leadership can benefit your entire organization? Send me a DM and let's chat. #CEOs #ThoughtLeadership #Ghostwriting #ContentMarketing #LinkedIn

#Storytelling is going to be a critical skill for senior-level executives and passionate leaders in the coming months and years. In fact, it already is. Why? Because it's so uncommon. Social media, newsletters, internal communications and other platforms are awash in soulless corporate content. If you want to inspire people to follow you, persuade them to take action, or make your brands (yours and your organization's) well-known, learn how to use stories. You don't have to be a Pulitzer-worthy author. You just have to learn to use a few storytelling ingredients that work for you. What ingredients? I share them in my weekly newsletter. Subscribe here: https://buff.ly/3UnlEhp

Today, crafting a speech requires strategic thinking and precision writing in order to make a lasting impact long after the actual speech is over.  You have to consider your: 📢 Business objectives 📢 How you want to present yourself 📢 Audience response and more I'm thrilled to welcome Maria Lilly to PR Patter today, May 29th at 9:30am ET for a conversation on The Art Of The Speech. Join the conversation! #publicspeaking #communications

How to change the way we do content. 1. Define what you want to say Who is in the audience? What do you want to get across? How will you do it? Think about your key messages. If you had 30 seconds to tell your story, how would it sound? Test yourself by telling the story to someone else, it may also help eliminate corporate speak or weasel words. 2. Tell the story in an accessible way Don’t use big words when easy to consume language will do the job more effectively. Does it really need to be two pages long? Some of the best news reports, statements from senior leaders and reactions to major events are succinct, poignant and to the point. 3. Check in with an expert What is the strategic communications plan? Is there patience to stay the course? Are you willing to have a go and tell a story? A consistent approach to content can get things done and better connect companies to their communities and customers. #contentstrategy #communications #ceo #cmo #headofcommunications #corporateaffairs #mediarelations #headofcontent ********** You can follow Daniel McDougall and get his perspectives from 25 years in the media and communications industry.