Coforma’s Post

Plain Language & Accessibility How writing in plain language makes digital content more accessible. https://lnkd.in/gef_5jxX #Accessibility #PlainLanguage

Something for all HR practitioners to consider given the focus of our roles.

✍ Wondering why plain language is important in your content? Check out my blog on seven reasons to use it. https://lnkd.in/eQqxDkHP 🌐 Here's the first two: 1. Plain language helps your audience feel seen. 👀 2. Readers can understand and use your information the first time they read it. 💡 In a world where effective communication is key to success, we can’t overlook the value of plain language. As a writer, advocating for your reader and striving for clarity and simplicity should always be a priority. Using plain language empowers your audience, fosters better relationships and creates a more inclusive and informed society. 🌍💬 Want to make your content easier to understand? I'd love to help! Send me a message or mosey over to https://lnkd.in/ezpRNajy and hit me up for a free consultation or sample edit. 📬💻 #CopyEditing #WellnessProfessionalSupport #PlainLanguageEditing #Dietitans #PersonalTrainers #GroupFitnessTrainers #HealthCommunications

✅Grammarly: - Grammar and Style Checking:- Grammarly excels in providing comprehensive grammar and style suggestions. It helps improve sentence structure, punctuation, and overall writing clarity. - 👉Plagiarism Checker: Grammarly offers a plagiarism checker to ensure your content is original. - 👉Integration: It integrates seamlessly with various platforms like web browsers, Microsoft Office, and more, making it convenient for users. ✅QuillBot: - 👉Paraphrasing and Rewriting: QuillBot specializes in paraphrasing and rewriting content. It's useful if you need alternative wording for sentences or paragraphs. - 👉Word Flipper: QuillBot's unique feature, Word Flipper, allows you to flip words in a sentence to generate different variations. - 👉Multilingual Support: QuillBot supports multiple languages, making it versatile for users who write in languages other than English. if you prioritize advanced grammar checking, writing style improvement, and want a plagiarism checker, Grammarly is a strong choice. On the other hand, if your primary focus is on paraphrasing and content rewriting, especially in multiple languages, QuillBot might be the better option. follow me ☺️ #tools #contentwriting #seo #digitalamarketing

Increasing the accessibility of your offerings may seem overwhelming, but it can be broken down into smaller action points. Like this one. You can create more accessible communications simply by using shorter sentence structures. It’s called Plain Language. Nearly everyone benefits from the implementation of Plain Language. Presenting your information in a clear and concise manner makes it more accessible for a range of people, including: - People with varying literacy levels. - People whose native language is different from the one you’re writing sentences in. - People experiencing cognitive processing challenges or memory loss. - People with varied concentration abilities and/or varied energy levels. Shorter sentences are particularly useful in digital communications because people often seek to obtain information quickly. That said, this tip can also be applied for the text on your leaflets, flyers, newsletters, posters and more! Image description: Pink background with dark text that reads: ‘Quick Accessibility Tip. Shorten your sentences. Aim for between 15 and 20 words per written sentence.” #DEI #Accessibility #InclusiveCommunication #InvestInAccess #AccessibilityConsultant #Disability #DisabilityInclusion #Copywriting

Is it worth to use Plain Language in today’s SEO-oriented world? 🤔 Yes! These days, we often hear about the importance of SEO in creating content that ranks well on search engines. While SEO-driven content is essential for visibility, it often leans towards complexity and jargon to appease algorithms. But Plain Language focuses on clarity, accessibility, and simplicity. It's about making information understandable to the widest possible audience. It empowers readers by ensuring they can comprehend and act upon the content. So, why is it worth incorporating both approaches, regardless of your field or industry? 1️⃣ Balance: Striking the right balance between SEO and Plain Language is crucial. SEO brings people to your content, while Plain Language keeps them engaged and informed. 2️⃣ Audience-Centric: A fusion of both approaches ensures you cater to the needs of both search engines and your human readers. You grab their attention and provide valuable, accessible information. 3️⃣ Compliance: In some industries, Plain Language is a legal requirement. It ensures you meet accessibility standards and provide equitable information to all. 4️⃣ Trust & Authority: Combining both approaches helps build trust and authority in your field. SEO gets you noticed, while Plain Language keeps your audience coming back for valuable and digestible content. 5️⃣ Adaptability: Flexibility is key in a rapidly changing online environment. Employing a blend of both SEO and Plain Language allows you to adapt to shifting trends and algorithms. In conclusion, this Plain Language course has opened my eyes to the power of clear and concise communication. I'm convinced that a harmonious blend of SEO and Plain Language is the key to effective content creation in the digital era. No matter your industry, remember that reaching your audience is essential, but it's just as crucial to connect with them in a meaningful and understandable way. 🚀✍️ Can’t wait to use this knowledge professionally and academically! Just finished the course “Writing in Plain Language” by Leslie O'Flahavan! Check it out: https://lnkd.in/d69fdb6J #writing #plainlanguage.

I could say a lot about how much time, effort, and money is wasted to make copy sound "smart" for experts. Especially for physicians and clinical experts. But it happens in every industry. Fact is, much of how we write for expert audiences is based on a few bad examples, loads of presumption, and a (big) dollop of ego. But I'll stop there and share this instead from Ahava Leibtag and Aha Media Group. They released research after surveying more than 150 healthcare professionals about plain language and their reading preferences. It's worth checking out. As insightful and helpful as it is for those developing and designing content for physician and clinical audiences, I recommend it to everyone. Regardless of your anticipated audience's reading level or expertise, it's worth your time to understand the what and how of plain language. And if you're new to the plain-language party, welcome. You're not late. Most of us find it after realizing that writing for our professors didn't prepare us to write for our neighbors. To learn more about plain language, I recommend you start by following Ahava Leibtag, Cheryl Stephens, Deborah S. Bosley, and Paul Stregevsky. #writing #writingcommunity #healthcaremarketing

Research based handy tips for anyone writing professional content. Summary: Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language benefits both consumers and organisations. Tips: 1.      Know your audience. 2.      Choose words familiar to your audience. 3.      Use short sentences and paragraphs. 4.      Aim for a 15-17 year old reading level https://lnkd.in/dkS35Dz9 #hospitalitymarketing #hotelmarketing #independenthotels #boutiquehotels

Did you know it’s International Plain Language Day today? We love everything about plain language. And we bet when you’re reading something that's written in a simple, to-the-point, jargon-free way, you love it too. So why do so many people in the legal sector (and beyond) insist on using long words, sentences and paragraphs that only serve to mystify and confuse when they're writing? It doesn’t make you look like the cleverest person on the internet, and it's best to put that smattering of Latin away too. Just say what you mean, in language that everyone could understand. It’s much more pleasant to read, and might just get you the response you’re looking for. We share our thoughts here: https://lnkd.in/eFHyZT7p Get in touch if you need a little help bringing the power of plain to your content. We're launching a campaign to promote plain language that will run over the next six months, so if you'd like to stay in the loop, sign up for our newsletter for guides, training, checklists and more at www.ele.rocks #ELE #ELEWrites #PlainLanguage