Cognism’s Post

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Dear Content Marketers 📝 We understand that creating high-value content for your ICP is top priority 👋 It is for us too 😀 📊 Here are our key benchmarks that we use to track to measure the success: Is it Informative & Problem-Solving: Would your ICP find the subject interesting? Enough to take time out of their busy work day to read? Is it Accurate & Credible: Have you worked with experts who can add credibility to the information? Is it Unique: Could you find it elsewhere online with a few Google searches? Is there Added Value: Do you include extra material like tutorials, templates, and podcasts? What benchmarks do YOU use? 👀 🌟📚 #ContentMarketing #ValueDrivenContent

Lila Goldman

Founder @ Goldman Digital. I scale companies with proven sales strategies.

1w

Nice. It would have been useful to also see your views on performance benchmarks per industry and to see if one industry is out performing others.

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Sara DelBorrello

Community•Content•Marketing🦄 | Building & Empowering Communities through Brand & Customer Humanization🦄 | Creating the Ultimate Social Impact for B2B Brands in 2024✨

1w

I love this

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