Comscore, Inc.’s Post

Remember 'Barbenheimer'? Cloudinary helped AMC Theatres ensure its customers got the best visual experience from the get-go! From ticket bookings to blockbuster teasers, Cloudinary allows movie fans to enjoy every visual detail. Learn more: https://lnkd.in/eU8d7aCy -- #mobilefirst #visualexperience #webperformance #mobileoptimization

Is there a bigger summer winner than the #barbiemovie? It drove massive visit growth to theaters - AMC Theatres and Regal Cinemas saw some of their strongest months for visits since the start of 2017 - and topped the list of summer zeitgeisty topics alongside the like of Taylor Swift. And the key point might be that it was the movies themselves - add Oppenheimer and others to the mix here - that really drove the buzz. This is important because it acknowledges the fundamental truth of theater potential - it depends on the content. And because it depends on the content, the challenges facing the segment remain, but there is also ample room for innovative ideas that drive excitement and visits. How do you think theaters will perform in the final months of 2023?

"AMC Theatres, Regal Cinemas and Cinemark all reported a bigger year-over-year share of visitors who went to a movie at least twice in the third quarter, according to Placer.ai, a Los Altos, California-based company that tracks foot traffic. The data shows that blockbusters still drive people to physical theaters despite overall ticket sales remaining lower than pre-pandemic numbers." The success of three box office hits—“Barbie,” “Oppenheimer,” and Taylor Swift's concert film—during the third quarter highlights the resurgence of cinema attendance, marking a positive development for traditional theater owners. CoStar News' Nicole Shih and Jack Witthaus features Placer.ai's "Blockbusters Drive Movie Theater Comeback" in their recent article. Learn more here: https://lnkd.in/egzB7jgv #foottraffic #foottrafficanalytics

List of movies into Mothers Day Weekend and Easter Weekend this month. All showing nationwide in Silverbird cinemas, Ozone cinemas, Genesis Cinemas, Ebonylife cinemas, Filmhouse cinemas. Your brand advert can run in over 30 cinema locations nationwide! Imagine the number of people you will reach per show. Over 26 shows per location everyday! #brand #brands #target #advertise #market #publicrelations #communications #growth #goals #profit

"Fathom Events, a groundbreaking name in the cinema entertainment industry, now represents the epitome of unique, exclusive, and limited-run live or pre-recorded entertainment experiences in local movie theaters nationwide." https://lttr.ai/AIIQD #brandpositioning #brandresearch #newbrandname #brandrefresh #rebranding #GroundbreakingCinemaEntertainment #Craniumagency #Brandstrategy #craniumagency #brandstrategy

Today, “Fathom Events” stands as a recognized leader in the entertainment industry, ranking as the 11th largest distributor of content to movie theaters in North America. Read more 👉 https://lttr.ai/AIIQO #brandpositioning #brandresearch #newbrandname #brandrefresh #rebranding #GroundbreakingCinemaEntertainment #Craniumagency #Brandstrategy #craniumagency #brandstrategy

The visit surge brought on by 'Inside Out 2' sets an entirely new industry benchmark 👀👏 In a surprising feat, the film's release in June surpassed other major blockbusters from the past two years. During the week of June 10th, AMC, Cinemark, and Regal Cinemas experienced peak week-over-week (WoW) visits of 76.7%, 70.5%, and 83.2% respectively. This momentum continued with additional increases of 14.8%, 18.2%, and 14.3% in the following week. Compared to the weekly average of Q2 2024, 'Inside Out 2' led to visit increases ranging from 67.5% to 72.6% across these three major theater chains. Further analysis of the top visited locations at AMC, Cinemark, and Regal Cinemas indicates that 'Inside Out 2' attracted a higher percentage of visitors from households with children and lower-income households. This underscores the film's broad appeal and accessibility, solidifying its impact in the market. 🍿 Check out the report for the full analysis - linked below in the comments. #entertainment #success #consumerinsights

I don't want to kick a company when it's down, but AMC Theatres, man oh man. AMC put out a press release saying 20,000 moviegoers have booked Barbenheimer double features! That's great for them. The Barbenheimer phenomenon is a potential boost for AMC theaters, still recovering from the pandemic with revenues below pre-pandemic levels, despite some successful releases of late. But I went to Mission: Impossible—Dead Reckoning part one last night with Victoria Sears Goldman and here's what we found: 🎬 The lobby was *very* hot. I asked the ticket lady if the movie auditorium would have a working A/C. She asked me which movie I was seeing; I said Mission: Impossible, she said "oh, then yeah." Which makes me think they don't bother to make certain releases comfortable? 🎬 The concession area downstairs (pictured), where most of the movies are shown, hasn't sold concessions in a few years now, but they just left its shell rather than renovate it. It just looks sad. The one upstairs has a line long enough it would be an impossible mission (sorry) to wait on the line for a $8 soda and not miss the trailers. 🎬 The water fountains (pictured) are all out of order. 🎬 The movie auditorium had most of the lights out (great!) but one random light was on (not so great) (pictured). 🎬 The bathroom stalls doors won't lock. Like, none of them. Well, I gave up after three stalls. Meanwhile, AMC also announced it is abandoning its variable pricing strategy for tickets and seats after a pilot program revealed no significant increase in sales for cheaper front-row seats, and despite initial backlash, patrons consistently chose the Preferred Sightline section. I have some advice for AMC that I think could be a lesson for many other brands: deliver a good experience or deliver a great experience. Those are your options. Once you get into thinking that the only way you can win or survive is by being callous to your customers, you've lost and your business is dead. No one's business plan should rest on the fact that Tom Cruise doesn't want his movies debuting on Paramount+. Sorry for the rant—now, go enjoy your five hours with Margot Robbie and Cillian Murphy. #customerexperience #movies #userretention #brandmarketing

"The data also suggest that cinema chains are getting closer to prepandemic visit numbers. Compared with 2019, overall visits to AMC AMC, -0.54% and Regal during the third quarter were down by 16.9% and 19%, an improvement over 30.8% and 32.1%, respectively, in the second quarter, according to Placer.ai." AMC Theatres is enjoying a foot-traffic boost thanks to "Taylor Swift: The Eras Tour” and summer blockbusters “Barbie” and “Oppenheimer,” according to Placer.ai's "Blockbuster Drive Movie Theater Comeback" report. Read James Rogers' full MarketWatch story here: https://lnkd.in/ep3z28_N #foottraffic #foottrafficanalytics

However, the future profitability of AMC Theatres depends on various factors such as the recovery of the film industry, consumer preferences, competition from streaming services, and the overall economic climate. The COVID-19 pandemic has significantly impacted the movie theater industry, with many theaters experiencing financial challenges due to closures and restrictions. The long-term success of AMC Theatres will depend on their ability to adapt to changing market dynamics and implement effective business strategies.