Comscore, Inc.’s Post

Gaming - the most powerful Ents media worldwide: 40m players in UK alone. Wow. Reflective event last week for marketers, with a focus on 2024 brand game plan approach and not making easy mistakes… Recognise the natural cultural shift already in play; a new comms channel vertical via gaming / virtual experience spaces. Identify a true value sweet spot: work with experts and fans to gain deeper connections and immersive narratives. Nail a long term halo effect, not short. Experiment and go again if it doesn’t work - be diverse when it comes to audiences and you will uncover a whole new IP ecosystem. Looking forward to seeing where we go next in this space at Jellyfish - and aligning all extra perspective thinking to our client, the gaming legend of them all, Candy Crush King !

What does the future hold for gaming and advertising? This week our very own Nerissa MacDonald, Sarah Stringer from dentsu, Amanda Garber from Integral Ad Science, Jackie Lankelis from The Trade Desk, and Anthony Vargas from AdExchanger are set to unravel the gaming landscape at Advertising Week New York. They will discuss its evolving role in advertising and its potential reach and engagement. Join them on Thursday to understand what lies ahead for the fastest-growing advertising medium. https://hubs.ly/Q025C_DF0 #FutureOfAdvertising #GamingTrends #AWNewYork23

Video games remain the first choice of indoor entertainment to date, according to Newzoo's latest study. With the rise of Gen Z and their average of 12 hours per week on video game platforms and social media, we are witnessing a major shift  in how entertainment content will be created and processed in upcoming years.  Access the full report here ➡ https://bit.ly/3I3qKe2 #gaming #entertainment #socialmedia

-35% CAC, -25% customer churn, +15% customer engagement through Data Integration and Automation. Always exciting to share work—especially when it’s with a brand as iconic as #Disney!! Take a look at how the DEPT®/DATA team worked its magic with Disney’s recent acquisition, of a gaming studio. ✨ Full case study here: https://dept.ly/Disney-LI #datamanagement #gaming #brandintegration

🕹 Experience the future of advertising with In-Game media, where engagement and brand recall surpass expectations. Our #benchmark highlights the strengths of In-Game media compared to other forms of advertising. Transform your brand’s narrative by integrating into the gaming world, where players become part of your story. Learn more about the unique strengths of each media. Check out our guide here 👉🏻 https://lnkd.in/eAxDvzQv

💡 Here at Fancensus, we'll be exploring when, within the Summer Game Fest livestream, is the optimal time to be featured! 📣 Plus lots more consumer insights into SGF and other industry livestream events. More details here: 👉 https://lnkd.in/etj2w8uA #VideoGames #MarketResearch #VideoGameIndustry

At this year’s IAB #PlayFronts, one thing was clear: it's time for the industry to move past flashy metrics in gaming and, instead, focus on closing the gap between consumer attention and marketing budget allocation. Emerging Connections Director, Max Bass, argues the industry must prioritize measurement, value, and immersion. Until they do so, he says, gaming will struggle to earn a larger percentage of marketing dollars. Read more here: https://lnkd.in/g24xDFx4

Why brands need to play in the gaming space 🕹️ from Amy Meikle, Head of Wavemaker UK's entertainment division. Amy spoke at the Future of Gaming conference on a panel with the brightest in the industry: Cecilia Dones, Columbia Business School, Phil Rowley, Omnicom Media Group UK, Laura Ballesteros, Venatus and Omar Oakes, The Media Leader. Positive Provocations from the event (the speedun edition) 01. Gaming is huge, yet relatively untapped by brands as an advertising opportunity. You can now reach all audiences through this medium. But you need to adjust your advertising to fit the culture of the gaming world. 02. Credibility in culture starts on the fringes. If you can show up in the spaces where culture is made, there's lots to gain as trends ripple out into the mainstream. Thank you to Adwanted Events (Formerly Mediatel Events) for inviting us and hosting an insightful session. #gaming #advertisingtrends #fortnite #wavemaker

Learn how programmatic platforms are opening new gaming worlds for brands. Hear from leaders from StackAdapt, Reddit, Inc. and Allied Global Marketing on new opportunities emerging for advertisers thanks to the integration of programmatic solutions into gaming environments. https://lnkd.in/guDTRkpr

I liked it! This article explains one of the important product growth topics well enough: the recent shift from the "audience pairing" to "product-audience pairing"; and obviously the increasing costs that follows with the shift. One thing doesn't change though:"You do pay for the quality, because it pays off better in the long-term." The key is understanding and reading the numbers well and moving fast enough to act on those learning before the competition does.