Comscore, Inc.’s Post

Did you miss Adweek New York? Here is a recap of some of our favorite themes from the discussions this week: 1. Retail Media: as advertisers seek new connections along the consumer journey and retailers seek alternative revenue streams, retail media is a double-digit growth opportunity that is bursting with potential.   2. Connected TV: CTV is the industry’s other double-digit growth opportunity and is already well on the way to changing the advertising landscape as the industry strives to deliver the best of adtech across thousands of linear and digital distribution paths. 3. Transparency: brands and agencies have more data than ever to understand and develop strategies and partnerships to maximize media investments. 4. Supply Path Optimization: SPO strategies continue to get more sophisticated and intentional for safe, efficient, and sustainable supply paths. 5. AI: Artificial intelligence is already revolutionizing adtech, from data analysis and enablement to personalization of user experiences and back-office efficiencies. Illustration prompt: “Illustration of a bustling New York street during Adweek. Digital billboards display the five icons: shopping bag (retail media), TV screen (CTV), magnifying glass (transparency), chain link (supply path optimization), and robot head (AI). A banner across the top reads 'Key Themes from Adweek'.” / DALL-E 3 #AdweekNewYork #IndustryTrends #AdvertisingInnovation #adtech

Please see below to learn about Comscore's key takeaways from CES!

Exciting news from IAB Newfronts! We've teamed up with Comscore, Inc. to introduce the industry's first outcomes measurement for linear and #CTV. This collaboration is a major milestone for the industry, and we're excited to share more details soon. #mediameasurement #crossplatform #brandmarketing #newfronts2024

"Be cautious of falling into the trap of being 'Data rich, insights poor,' as extracting meaningful insights from data requires dedicated resources. Focus on mining the right data to generate actionable insights that drive business outcomes." One of our favorite call outs from the POSSIBLE Trend Report from Publicis Commerce came from Jill Cruz. We would add: The creativity that brings insight-driven ideas to life to connect with shoppers also requires dedicated resources. 📊 -> 💡 -> 🎨 -> 💛 -> 🛒 Check out the full report here 👉 https://lnkd.in/eE3BBb6W #data #insights #creativity #connection #commerce

Fox Corporation. We all know Fox. Perhaps what you didn't know though is their customer data strategy was falling short. With the increase in adoption of digital viewing, Fox needed to deliver more personalized and compelling digital experiences for consumers across its portfolio. Fox turned to Segment to align all brands around one single source of truth for customer data, gain a singular view of all users, and personalize digital experiences across channels. What did that do for Fox? > $1.2M in value of time saved annually > 376% more visitors to Fox Sports "For You" > Saved $500k/year in wasted downstream data user productivity costs Why wouldn't this resonate for any business: "We know that the more series a user watches, the less likely they are to churn and the more likely they will evolve into superfans. So while the content team is busy producing and acquiring relevant content, our team is making sure through our centralized data strategy that the content gets seen by the right people as often as possible." -Fox's EVP Technology. #personalization #centralizedcustomerdata #datastandardization Link to full case study in comments below.

The Utiq leadership team will be at Cannes 2024 from 17-20 June, where you can say hello to Marc Bresseel, CEO, Will Harmer, CPO, Carlos Molina del Rio, Director of Product, Norman Wagner, Managing Director Germany, and Sara Vincent, Managing Director UK. Members of the team will also be speaking at a number of industry leader and Utiq partner panel sessions....just like this one! In this event hosted by one of our fantastic partners, Adform, Sara Vincent will be part of a fantastic panel discussing the industry challenges for marketers right now, and importantly, how to avoid inertia by taking the right actions! You can see Sara at the Empower Cafe at 2.30pm on June 17th, for this panel hosted by Supriya Dev-Purkaystha (She/Her), Microsoft, and featuring Alexandra Jarry, VP of Global Client Partnerships, Adform; Caitlin Borgman, CCO, ID5.io; and Industry Expert, Zuzanna Gierlinska. To find out more about the panel and register, just click here: https://lnkd.in/eVxD7sQA #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Drive Your Brand's Success with DAT Media FL. 🚚✨ Take your advertising to the next level with DAT Media FL! 🚀 Our innovative LED trucks are the perfect way to get your message noticed and drive your brand's success. Whether you're targeting busy city streets, sports events, or local festivals, we've got the tools to make your brand shine. �� #DATMediaFL #LEDTruckAdvertising #DriveYourBrand #OrlandoBusiness #HighImpactAds #MobileAdvertising #MarketingSolutions #AdvertiseEverywhere #BrandSuccess

🎉 Calling all marketers and advertisers in and around Los Angeles who are gathering for Adweek X on December 4th. Our champ Rick Burish will be there to connect with marketers, agencies, adtech, newtech, data providers, and even non-marketers—not to mention other C-suite executives and share about how we are providing a 360-degree measurement strategy for businesses. We are looking forward to connecting with some brilliant marketers to understand your challenges in marketing measurements and becoming your partner for growth. Get in touch with Rick if you are going and learn all about us. #losangeles #adweek2023 #adweek #marketers #advertising #performancemarketing

Seizing the opportunity when your competitors are quieter during slow times of the year can be a game changer. In the busy season, you’ll compete for ad space and clicks, but in the slow season, the field is wide open. https://buff.ly/3PyuQiK #Marketingstrategies #YXElocal #yxebusiness

Is #cookielessfuture the end of life as we know it? It's one week until we kick off in Melbourne with the first of our two Programmatic Summit's, and we have the most stellar line up of speakers exploring every facet of this central challenge. There will be no aspect of AdTech left untouched, the question is this: are you sure it's knowledge you can afford to miss? 29 February, Melbourne: https://lnkd.in/dsQ5NAdG 7th March, Sydney: https://lnkd.in/d3-JfWmQ #Programmatic24 #adtech #CTV #RetailMedia #sustainability #doohadvertising