Comscore, Inc.’s Post

Did you miss Adweek New York? Here is a recap of some of our favorite themes from the discussions this week: 1. Retail Media: as advertisers seek new connections along the consumer journey and retailers seek alternative revenue streams, retail media is a double-digit growth opportunity that is bursting with potential.   2. Connected TV: CTV is the industry’s other double-digit growth opportunity and is already well on the way to changing the advertising landscape as the industry strives to deliver the best of adtech across thousands of linear and digital distribution paths. 3. Transparency: brands and agencies have more data than ever to understand and develop strategies and partnerships to maximize media investments. 4. Supply Path Optimization: SPO strategies continue to get more sophisticated and intentional for safe, efficient, and sustainable supply paths. 5. AI: Artificial intelligence is already revolutionizing adtech, from data analysis and enablement to personalization of user experiences and back-office efficiencies. Illustration prompt: “Illustration of a bustling New York street during Adweek. Digital billboards display the five icons: shopping bag (retail media), TV screen (CTV), magnifying glass (transparency), chain link (supply path optimization), and robot head (AI). A banner across the top reads 'Key Themes from Adweek'.” / DALL-E 3 #AdweekNewYork #IndustryTrends #AdvertisingInnovation #adtech

Spotlight on the team 💡 Sam Marc is Comscore's Vice President of Cross-Platform Solutions, with a focus on addressable strategies. As Sam explains about her view of the industry: "We have already seen consumer behavior shift more rapidly toward CTV than any platform before it & we’re about to see the addressability landscape change even more dramatically. We’re at this pivotal moment in time where there’s an opportunity to redefine what success means in this business. I believe incrementality, especially across all platforms, will play a huge role in what success looks like." #mediameasurement #crossplatform #addressability

Today, Material joins the conversation at #Adweek X. If you're attending Adweek X, pick the brains of Christine Sathre, VP Tracking & Measurement, and Kelly Ann Bauer, Global Lead, Partnerships & Alliances, who are also attending and would love to connect. Our digital experts love to dive deep into understanding where and how the advertising, marketing and brand industry intersects with other businesses. Interested in learning more? Click the link and sign up to receive our upcoming trends report to help you gain a tighter grasp of where adtech fits into your marketing budget. https://bit.ly/3RtfEVN

Did you miss GroundTruth CRO, Rosie O'Meara, at ADWEEK's CommerceWeek last week? We have you covered! Read the full recap and all the exciting growth opportunities #CTV offers in our newest blog! Click the link in our comments! 👇 #adstrategy #connectedtv #performancemarketing #mediastrategy

In today's world, digital is no longer just an option, it's a necessity. At Target Digital Solutions, we understand the importance of staying ahead of the curve and embracing the digital revolution. Don't get left behind – let us help you navigate the new main line. #TargetDigitalSolutions #TDS #EmpowerYourBrand #360Agency

In the ever-evolving adtech landscape, understanding how #technology has changed and adapted over the years gives a better understanding of where it’s headed. We’re currently in the midst of the remarkable transformation of technology within the industry and witnessing the digital revolution that has reshaped how we connect with audiences. Learn more: https://lnkd.in/dE5EU8Fn #AdTechHeroes #IndustryExperts

🚀 Top #AdTech trends 2024 The new year started to be a pivotal one for AdTech, marked by increased collaboration, disruption, and innovation across the industry. With the imminent demise of the third-party cookie, the industry is gearing up for transformative changes. Underpinning all of this change, we will see a greater focus on driving value, boosting efficiency, and improving sustainability: 1. The industry will redefine value throughout the supply chain 2. Widespread adoption of industry standards will unlock scale and innovation 3. Programmatic will continue to accelerate advertising through TV streaming 4. The removal of third-party cookie will transform addressability in advertising 5. Sustainability and diversity, equity and, inclusion initiatives will drive real change across the ad industry What do you think? #MarTech #AdTech #DigitalMarketing

The conversation is shifting from clean rooms to collaboration lately. What rises after the collaboration? And how do you put that data to good use? In Episode 14 of AdTech | AlikeAudience, our guest expert Seow Ping Tan, Head of Southeast Asia, LiveRamp, shared the importance of privacy and consent in data collaboration, shedding light on how brands can acquire and utilize customer consent effectively. Tune in to Episode 14 now to discover how brands are adapting to the changing data ecosystem and ensuring that the customer remains at the center of it all. Link in the comments👇 #datacleanrooms #datacollaboration #adtech #alikeaudience

Meet the team - Jeremy Haft, Stephanie Reustle, Ben Brenner, Matthew Engstrom, and Christian Francipane at AdExchanger’s Programmatic I/O! 🤝 Our VP of Solutions Engineering, Ben Brenner, is a speaker on Wednesday, 9/27 session “The CTV Questions You Didn’t Know You Should Be Asking” discussing all things performance CTV related that #brands and #agencies should be asking potential performance marketing partners regarding campaign outcomes and MORE! Enhance your performance marketing education to overcome the marketer’s challenges of increased channel saturation and pressure to deliver campaign results with us! 📈 #DigitalRemedy #PerformanceMarketing #AdTech #ConnectedTV #CampaignSolutions #AdTechEvents #EventSponsorship

Guess what? 🥇 We won gold at the Criteo #Hackathon again! I'm excited how we managed to squeeze a complex tech solution into a neat 5-minute pitch of the solution for #commercemedia clients, finding support, and thoroughly enjoying the teamwork involved! Happy to keep the idea moving forward. Big shoutouts to: ▪ Ivan Staritskii, for the brilliant AdTech idea related to evolution of data monetization in light of 3rd-party cookie deprecation ▪ Tim Conley, the pitch wizard, who’s got a knack for picking just the right words and making everything (and I mean everything) sound sellable and demonstrating how our idea can benefit Publishers, Retailers and Data Providers. Plus, his talent for slipping in those catchy phrases and GIFs made our presentation pop! ▪ Daryk Childs, for showcasing how to roll out our idea for #RetailMedia clients and for the most stylish and modern slides I've ever seen. ▪ Evgeniy Komarov, who can break down the trickiest concepts into something everyone gets. ▪ Vitaly Pavlenko, the hackathon pro who can bring any of our ideas to life. ▪ Aleksey Britvin, who can craft beautiful UIs even with the clock ticking and resources dwindling ▪ Pavel Veselitsky, for being able to spin up any backend requirement we throw his way. ▪ Georgy Melnikov for ongoing support and Tim Rogers for feedback ▪ And to myself, for being the spark that got us to join the hackathon, bringing this incredible team together, and acting as the glue that holds us all together— playing the Relator is genuinely my favorite thing 😉 ▪ Thanks to #Criteo 🧡 for organizing the annual Hackathon and the opportunity! #hackathon 🥇