MUST IT ALWAYS BE COMING HOME? From a cheeky #Scottish soft drinks ad to a mayonnaise commercial starring Jack Grealish (who wasn’t even selected in the end for #England), #advertisers have gone #football crazy for the European Championships 2024. But whilst, “look to the current event” is a magnificent #marketing maxim – does it always work? Are customers going to get #football fatigue? Are brands with no definitive link and a love of the beautiful game, going to succeed? The figures seem to suggest so, but one suspects that only certain #brands (no doubt, beer and betting) will make real bucks. Who to market to, is one of the biggest posers at our networking events and we aim to expand on this, shortly. But you could start by knowing your audience and being authentic – rather than jumping on the bandwagon. PS. That doesn’t stop us from ending this piece with a plea – C’MON ENGLAND!
Celiac Disease Advocate, Gluten Free Restaurant & Product Reviewer, GF Research Enthusiast
1moLoved the new lineup of Glutino cookies and pretzels. Had a wonderul chat with your staff about how much I appreciate they don't contain oats, which can be problematic for some of us with Celiac Disease. (We had agreed to chat later, but alas, I forgot his name.) Most looking forward to the chocolate mint cookies!