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Fitting rooms are a retail goldmine. As consumers return to physical stores, more apparel retailers are elevating the try-on experience with smart fitting rooms.     In this post, Paula Rosenblum, Managing Partner, RSR Research (Retail Systems Research), and Matthew Cyr, CEO, Crave Retail examine how smart fitting rooms: 🛍 Personalize the customer experience 💪 Empower store associates to serve shoppers productively 📊 Yield in-store data insights that retailers have never accessed before Benefits include: ⭐ 10% increase in fitting room conversions ⭐ >25% increase in average basket size ⭐ 40% decrease in returns among fitting room shoppers Learn directly from Paula and Matthew how, by bringing the best of digital to physical stores, smart fitting rooms satisfy shoppers and drive conversions. #retail #apparel #fittingrooms #tech Daniel O'Sullivan Sarah Breneman Dan Dyer Neil Saunders Liza Amlani Jeff Sward

The Fitting Room: Retailers’ Opportunity to Gather Both Data and Profits

The Fitting Room: Retailers’ Opportunity to Gather Both Data and Profits

craveretail.com

Matthew Cyr

CEO @ Crave Retail - Top40Under40 - Dad - Husband - Store Nerd

1mo

Paula Rosenblum, we did it! It's been really great getting to know you better and publishing this article together. Let's do another one later this year. Melissa Gonzalez & Alicia Esposito - surely, you two will like this. :)

Jeff Sward

RETHINK Retail Top Retail Expert. RetailWire BrainTrust Panelist. Founding Partner - Merchandising Metrics. Consulting on Strategic Merchandising. How to embrace RISK as a brands' best friend. It's a differentiator.

1mo

We are a couple of decades into the new century. Crave Retail has created the fitting room experience that today's shopper deserves.

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