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Following a stellar 2023, the fragrance category continues to captivate consumers–it was the fastest-growing Beauty category in Q1 2024 based on sales revenue. Fragrance shoppers are purchasing across the price spectrum, with prestige and mass offerings both boasting strong performance. Click below to read more, and let us know your thoughts in the comments. #beautyindusry #fragrance #beautybrands #cpgindustry #lifestylebrand #salesgrowth #wellness #lifestyle #beauty #innovation

Beauty & Wellness Briefing: Fragrance continues stunning growth across an increasingly bifurcated category

Beauty & Wellness Briefing: Fragrance continues stunning growth across an increasingly bifurcated category

https://www.glossy.co

Shiri Feldman

D2C Copywriting That Converts | Beauty, Wellness & Fashion | Product Positioning, Product Marketing & Content Writing

2mo

Fragrance collections are the new nail polish collections

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