Daniel Weiner’s Post

Obtaining company reviews is crucial for reputation, attracting clients, and building trust. Here's why reviews matter: Social Proof: Reviews show positive experiences, building trust and confidence in potential clients. Credibility: Positive reviews validate reliability, important in trust-driven industries. Transparency: Embracing feedback signals openness for improvement, fostering authenticity. SEO Benefits: Reviews improve SEO by boosting search result visibility. Distinguishment: In a competitive landscape, positive reviews make you stand out. Word of Mouth: Reviews act as digital referrals, leveraging trust in recommendations. Feedback Loop: Reviews offer insights for refining and enhancing offerings. Emotional Connection: Personal anecdotes in reviews create memorable brand connections. Building Trust: Positive reviews establish trust, crucial for new client engagement. Referral Potential: Satisfied clients refer others, driving new business.

Understanding Which Companies to Onboard and Which Not To: In the world of agencies, knowing which companies to onboard and which to pass on is crucial for success. Not every company is a good fit for your agency, and vice versa. Recognizing this can make a huge difference. Learning to say, “Hey, we think this might not be a good fit,” and walking away can do amazing things. Imagine spending 100 hours of work on a client who is eager for success and truly wants to make a positive change in their company versus spending 100 hours on a client who thinks throwing money at something will automatically bring an ROI, without any interest in understanding what you or your agency are doing for them. The difference in results is huge. Even further. The client who takes the time to understand what your technology does or can do. Versus the one who doesn’t understand it all. Will truly value your work. When looking at our most successful clients, it wouldn't be accurate to say their success was solely due to us. The clients who had the most success with our marketing technology are the ones who put in the work with us. It’s a partnership, and those who are willing to collaborate and engage see the best outcomes. Understanding this balance is essential. It’s about finding clients who match your agency’s values and who are committed to working together towards success. This mutual understanding and collaboration lead to the best results and a more fulfilling professional relationship. Quality agencies pick and choose their clients. Saying yes to everyone is a telltale sign of an agency that doesn’t care about their clients. Not every potential client is going to be a good fit, regardless of their budget. And that’s okay.

Just ‘selling more’ won’t scale your agency. Want to make scaling easier? Focus on these 6 areas: Service Delivery - Overdeliver for your clients - Final review everything yourself - Treat each piece of your work like your life depends on it Operations: - Create standardised ways of working (SOPs) - Enforce them through strict internal process - Never let people ‘do it their way’ Sales: - Build an outreach machine that goes after the right clients - Approach them with an exact strategy of how you can help - Focus on consulting and not selling Marketing: - Build your personal brand - Go wide, the more channels the better - Share content every day that highlights your skill Culture: - Embody the ‘culture’ you want to create - Be clear about what you want from people - Don’t be afraid to change your team, no second chances Client Management: - Analyse your clients and how they work - Treat them differently based on that - Update them daily It seems like a lot to focus on. But I’m breaking every area down for you on here. Follow Shan Hanif for more and save this to come back to.

Here's the exact blueprint to run a successful 6 Figure Agency 👇 It first starts with having a set of skills which you can monetize then pick up that skill & do the following : 1) Social Presence - Agency IG a/c : Post Fun / Informative reels - Agency Linkedin - Founder's Personal Brand : Influences much more then anything - Founder's Linkedin - Agency website ( Not required but adds to it ) - Professional Optimized profiles 2) Social Proof - Case studies - Testimonials - Results - Reviews & Text Feedbacks 3) Client Acquisition - Inbound - Outbound Inbound : Refferals , Ads , Content Outbound : Outreach. Inbound's generally dont work for beginners so if you are starting out just focus on refferals & outreach Outbound : Outreach 1. Create an Offer 2. Select a Niche 3. Get the Right target audience 4. Increase open rates ( Scripts , Strategies ) 5. Communicate 6. Discovery call 7. Resources 8. Strategy call 9. Close & Sales. 9 Step method to get & close clients 3) Onboarding - Payment - Agreement - Software setups - Requirements clear - Onboarding call : Set clear expectations & KPI's - Work start 4) Service Delivery - Create systems for smooth processes & quality service delivery - Take weekly updates - Track everything 5) Client Retention - Build client relationships - Feedback forms - Make sure they remain satisfied & invested - Track errors & resolve And thats it. Everything that a beginner needs to know to start working as an agency

The 6 highest ROI agency growth strategies: 1. Having an opinion. Most agencies are stuck in a sea of sameness. Those with an opinion stand out and clean up. 2. Posting content daily. The ability to share content is a blessing. You can attract, nurture and convert prospects at scale from your desk. And it’s free to do… 3. Prioritising lead nurturing ‘Generating’ leads puts prospects off. Nurturing them creates a relationship. Conversion rate skyrockets. 4. Having a no-brainer offer Make people feel stupid saying no to you. Invest time in refining it. 5. Running events Webinars are not dead. We’re seeing consistent lead flow from them in 2023. 6. Becoming brief makers Spend time making briefs for current clients. They all have other problems you can solve. This should be easy revenue. Do these 6 and you won’t struggle for revenue. (Even during a recession) Would you add anything to this?

The 6 Step Process To create an agency That everyone hates, Step 1. Get great at one skill For example, ad buying. Learn everything about it, Reach individual skill enlightenment Step 2. Open your agency Create a business, start pitching clients, make some content, Create some case studies. Step 3. Don't study your craft Treat "service business" as an abstract concept, don't study anything from the world of professional services, copy all your favorite B2C sales and marketing tactics, from all the most famous biz coaches on Instagram. Step 4. Hire... cheap people are your biggest expense, so make sure to lowball. Interview... anyone, hiring criteria: 1. does this person know what an ads manager is 2. do they have a pulse         Step 5. Demoralize staff Make sure they get blindsided by clients. This is easiest if you don't train, and make sure to match staff with clients they are unprepared for. The most important part here Is to make sure they aren't excited about the account, prior to getting on a call with a client. Step 6. Burn TF Outta Clients If a client asks why results haven't improved, or have gone down, Gaslight them. Think about it... They hired you because they lacked expertise in this area. Play on that by obfuscating your own lack of results. If a client asks a pointed questing... Equivocate! Seriously do not provide any real reason, for anything goin on in their account. BONUS Step: Pat yourself on the back, you've reach service Biz Nirvana Tl;DR 1. Get great at one skill 2. Open your agency 3. Don't study your craft 4. Hire... cheap 5. Demoralize staff 6. Burn TF out of clients If you were further educated by this post, Make sure to repost for others who may similarly benefit! Also, what's your experience, What are agencies getting wrong? How can agencies do better?

Heartfelt advice from a Client to us. . . I have a corporate client who has been with us for quite some time now. Their company is of a considerable size. . Yesterday, to cut the story short, we were invited to a vendor's Raya gathering. . So, I went with my team. . After we finished eating and everything, the head of the company's marketing team sat next to me. . "We've been with Akar Digital Sdn. Bhd. for a while now. You all do good work. Quick and easy to communicate with. I like seeing small companies like yours striving to become big. We like to support companies like yours until they become big. Eh, I remember when I nurtured this small agency at such-and-such company until it became big. I want you to be like that too. But..." . I sat up straight, trying to focus more. When there's a "but", it usually means there's a problem. . "You guys do good work, all the staff are good, but I feel like I want you to quickly step up your game. Akar Digital needs to be more aggressive in researching, reading, and understanding our products more deeply. I want you to be able to suggest things to us that are out of the box. Suggest things that are more creative. But all of this requires a lot of reading, a deeper understanding. We care about Akar Digital, especially Zack (not the real name), everything also Akar Digital. You guys can do it, but you need to be more creative than now. Do what I said earlier. You guys can do it. We want to see you all become bigger." . . That's it. . I nodded and simply agreed with what was said. It's really true. And I really appreciate a Client who can give such honest words. . We can't stay stagnant. We can't settle for mediocrity. Every staff member must play a role as a thinker. Not just as an executor. . If the company as a whole wants to strive to be GREAT, everyone needs to play a part. It's not enough to just be an executor; we need thinkers, researchers, someone diligent in reading to increase knowledge and have a growth mindset. . The same thing my partner and I often emphasize to our staff. If we want to go further, we must be able and willing to do more than this. . The rewards? It will come, but it will come later. . I truly appreciate having Clients who are genuine in taking care of their vendors and value the relationships that have been built. . We take care of our work well, God willing, our journey with our clients will be long. . Hopefully, I'll get TEN more Clients like this. AMEN. . May you all say Amen too. :) Thank you. p/s: The picture is unrelated. It's a picture taken by my staff for our travel agency client.

The easiest way to reduce churn for your agency 👇 (This strategy has kept our churn below 9% in the last year - and has made it so when clients leave, they come back) 1. Proactivity over Reactivity - Predicting your client’s next challenge and building a plan for it is the number 1 key to ensuring they know you’re the right partner. 2. Be Willing to Compete - If your services are truly worth their cost, you should be willing to put your money where your mouth is. Clients are always looking for a better solution — yours has to keep impressing them. 3. Incentivize Your Team on Your Clients’ Growth - Your team should make more money when your clients make more money. Figure out how to make that happen and you’ll win. 4. Make Your Contracts a No Brainer - It might sound good in theory to lock someone in for a year-long contract. But the key to good client relationships is trust, and an easy way to build trust is by proving your worth through good results before asking for a long contract. Agency owners: anyone trying these tactics? Would love to hear your tips, as well.

I like this matrix and one thing I’d like emphasize is that a person’s place on this matrix isn’t necessarily a constant. High agency is often the differentiating trait I see of engineers that are able to move into more senior roles. If you find yourself or a report at a plateau, it may be helpful to take a look back at this and ask what is holding you back? Maybe you’re a super talented engineer, but you’re frustrated or limited because you don’t know how to navigate the relationships to reach your peak impact. Or maybe, like many, you thought that just working hard and doing what you’re told should be enough. It’s never to late to change any of this! And it’s a fantastic topic for a chat with your manager. Another reason an employee’s place on this chart could change may be burnout. If you have a consistent Go Getter or Game Changer that suddenly becomes a Cog or Frustrated Genius, it’s time, or even over due, to check in with them. If everything is always taking too much agency to get anything done, it can foster an environment where your employees don’t feel supported or like their work isn’t aligned to team/company priorities. That’s a sign that your employee needs some help and it’s time to be a management Go Getter or Game Changer.