Digital Remedy’s Post

The era of third-party cookies is coming to an end, with significant changes on the horizon for businesses and marketers. According to Harvard Online, since 2020, Google has been working diligently to phase out the use of cookies across its Chrome web browser, a dominant player in the market. Now, in 2024, we are witnessing the tangible impacts of these efforts. Google has begun testing its Tracking Protection feature, designed to limit third-party cookies. The ultimate goal is to eliminate all third-party cookies by the second half of 2024. As we transition into a cookieless future, direct mail is experiencing a renaissance—not in its traditional form, but through a modern approach that leverages advanced technology and first-party data. With the limitations imposed on third-party cookies, marketers are turning to more reliable methods of reaching their audience, and direct mail is proving to be a powerful tool in this new era. https://lnkd.in/euX4e98K #CookielessFuture #DirectMail #MarketingInnovation #FirstPartyData #MarketVue #DigitalMarketing

Very interesting article by Kristina Monllos for Digiday It's encouraging to see marketers recognising the opportunity presented by Google's latest cookie delay. This extension provides valuable legroom for testing and refining strategies in response to the evolving digital landscape. As the industry continues to navigate the challenges of privacy regulations and shifting consumer expectations, this additional time allows marketers to explore alternative approaches and invest in long-term solutions that prioritise user privacy while maintaining effective advertising strategies. Read the full article here - [https://lnkd.in/eWaMT5H2] #digitalmarketing #marketing #marketers #google #cookies #dataprivacy #digitalprivacy

With Google advancing toward the phasing out of third-party cookies, the need for privacy-focused marketing strategies intensifies, emphasizing the importance of ethically sourcing and utilizing customer data. However, gaining a comprehensive understanding of the terminology associated with this process is essential for a deeper insight into this groundbreaking decision, enabling advertisers to seize potential opportunities more effectively. Dive into the world of online advertising with this must-know glossary from Digiday and stay informed about the latest trends in the industry. 🔗 https://lnkd.in/gEKdbJPu #DigitalAdvertising #CookieDeprecation #Cookieless

As the world of advertising and media continues to evolve, many are left wondering about the future of measurement following the death of the cookie. With Google's recent decision to stop 3rd party cookies for 1% of their Chrome users, marketing executives are left with even more questions. However, there's no need to panic just yet. Our team at Objective Platform has put together some valuable insights and thoughts on the matter. Check it out here: https://lnkd.in/ex_G6AHA

Google has postponed its plans for third-party cookies, granting marketers more time to establish a solid foundation for a cookie-less world. Here are 7 alternatives you should consider in order to be ready for it 👇 https://lnkd.in/d5xNMGzZ #digitalmarketing #thirdpartycookies #firstpartydata

Google has finally restricted cookie support for one percent of all Chrome users, so it's time to choose your future-proofing play! 🎮 Many teams in the marketing and advertising industry have been waiting for more clarity before taking concrete steps to shift strategies and tactics in the era of cookie deprecation. But there are steps you can take now to avoid playing catch up. Dive into this article in Association of National Advertisers by our Co-Founder and SVP of Data Sales, Michael Burton, to learn how to prepare for this new advertising world 👇🏻👇🏽👇🏿 https://hubs.ly/Q02rvVRJ0 #DigitalMarketing #DigitalAdvertising #3rdPartyCookies #DataPrivacy #B2Bmarketing #Cookieless #CookielessFuture

Publishers need to be prepared as the digital advertising landscape undergoes significant changes due to the impending phase-out of third-party cookies and growing privacy concerns. 🔒 Read our latest blog post to learn more about the challenges associated with this transition and the strategies that you can adopt to continue meeting your revenue goals. 💲 https://rebrand.ly/75u0hiw #thirdpartycookies #userprivacy #adstrategies #revenuegrowth #VDOAI

ICYMI, Google's phase-out of cookies is starting this month, and it's important to know how to navigate the change — especially if you run a marketing team. Check out our article for an easy-to-follow guide on making sure you don't lose your competitive edge with Google. #GoogleCookiePhaseOut #MarketingStrategy #MondoInsights https://lnkd.in/g6SBTwPc

A future without Cookies!😲 How will companies know their customers? Google Chrome began a phased turn off of third-party cookies at the beginning of this year with a full phaseout expected by the end of 2024.  Kendra Barnett from The Drum discusses how marketers are coping and what they plan to do to keep tabs on their customers. #customerexperience #contactcenters #digitalamarketing

Have you heard? Google is phasing out its third party cookies by the end of 2024 in response to a rising rate of data privacy regulations. This means that marketers must make first party data strategies their key focus and start to shift away from pure customer acquisition programs to better customer relationship and retention programs. A cookieless world WILL be painful for most marketers if you're unprepared. The good news is (in our opinion) a cookieless world can lead to better marketing and advertising practices, and move marketing from being a 'cost center' to a major revenue generator. When you know more about your most valuable customers, you can personalize their experiences and find new customers who look just like them. We'll be talking about this a whole lot more, but for now, here are 4 key takeaways from the IAB's guide on Identity Solutions. https://lnkd.in/gkrvFFUS