Dinesh Boaz’s Post

Calling all passionate marketers with a personal growth mindset....Join Our Team at Direct Agents Elevate your career with fast tracked learning in a highly collaborative and creative environment. Why Direct Agents? Diversity: 42% diverse workforce, 38% diverse senior management. Recognition: 6 times named Crain's Best Places to Work. Innovation: Strategic AI roadmap and proprietary tools development Join Us: We seek passionate individuals who value creativity and entrepreneurism. Apply now. https://lnkd.in/eeF8iEak #DirectAgents #Hiring #MarketingJobs #JoinOurTeam

AI is reshaping industries at an unprecedented pace. OpenAI's ChatGPT reached 100 million users in just two months, and NVIDIA hit a $3 trillion valuation. In my latest article, I explore AI's transformative impact on marketing and advertising. How are you integrating AI into your strategies? Let's discuss! . . #ArtificialIntelligence #AI #MarketingInnovation #BusinessStrategy #DigitalTransformation #AIInMarketing #TechTrends #Innovation #MachineLearning #DataAnalytics #MarTech #FutureOfWork #Automation #DigitalMarketing #TechInnovation

It's time to update your B2B marketing playbook. Results are harder to achieve, expectations are through the roof, and the ROI is under constant fire. Join our webinar this Thursday, June 13th, at 1:30 PM EST. We’ll tackle the biggest challenges and share essential strategies to pivot and succeed. Don't miss out – elevate your B2B marketing and up level your approach. Register here: https://lnkd.in/gEz7x5Up

Is it The End of an Era? Google’s AI Search Signals a New Internet Age Google's introduction of AI Search Overviews is transforming how we access and monetize information online. This shift could significantly reduce traffic for websites reliant on search-driven visitors. Read about how this evolving fast in the POV from our VP Jackson Richards. https://lnkd.in/ePNfd7Zv Key Impacts: Digital Publishers: SEO-driven content sites may see up to a 40% drop in traffic. Alternative engagement strategies like email newsletters, podcasts, and social media are essential. -Business Discovery: B2B and service sectors need to rethink visibility strategies. Direct engagement through various platforms and active social media communities is crucial. Google’s Monetization: With AI Search Overviews, Google faces a challenge to its ad revenue model. New strategies are needed to offset potential losses. Are you preparing for the change? Stay connected with our next POV in this week's Digital Transformation newsletter.

GPT-4o is here. The AI movement continues to show rocketship growth and we're excited to embrace all the new opportunities it's creating for us. Read more in this week's Digital Transformation newsletter featuring a POV from Jackson Richards. . . . #ai #aimarketing #chatgpt-4o #chatgpt

The day of reckoning for third-party cookies has been postponed yet again. Read the latest POV from Corey Levine on Google's latest delay. This pushes the timeline into 2025, giving the industry much-needed breathing room... but it also signals increasing complexity and regulatory scrutiny. Key Takeaways from the Announcement: Adapt or Fall Behind: Successful advertisers and publishers won't wait until cookies are dead. This is the time to test and deploy alternative targeting solutions. Measurement is Key: Durable strategies need a foundation in strong measurement. Explore attention-based models, incrementality, and MMM (Marketing Mix Modeling). First-Party Data FTW: The delay doesn't change the fundamental importance of building your own first-party data assets. Privacy Matters: This highlights a critical trade-off between privacy and the ad ecosystem. Expect continued public and regulatory debate. Read the full article- Link below in comments ➡ #advertising #digitalmarketing #privacy #cookies #googleanalytics

As I scroll through LinkedIn, sometimes I feel like I've accidentally stumbled into a Tony Robbins seminar...now as an added bonus we are given the summary of personal successes gained from a cold plunge regimen and quotes about how awesome the $100k+ company yearly retreat was. 🔥 Enough with the humble brags friends... Let's be real, it's just marketing and we're lucky to here..... Speaking of getting real, if you're looking for some no-nonsense advice on CTV advertising strategy.......(watch it to the end and tell us how awesome it was) ✌ https://lnkd.in/eucXupkx

Are you locked in for our CTV webinar today at 1:30pm? Sign up here: https://lnkd.in/eucXupkx ↗️

Have you signed up for our CTV Webinar yet April 18th at 1:30pm?