Eric Autry’s Post

eCom brands: The goal of your pop-up is not to look pretty. It's to CONVERT. Here are 3 different pop-ups you can use to increase conversions: 1. Discount Pop-ups Reduce buying friction & get their email by offering a discount. How much you discount differs depending on your business. If you can't cut into margins too much, offer exclusive access to an upcoming sale. 2. Giveaway Pop-up Run a giveaway on one of your best items. This will attract subscribers who are interested in your products. Make it limited-time only to get people to take action, fast. 3. Cart Abandonment Pop-ups Most eCom brands get customer emails from a purchase. But 70% of visitors will abandon their carts. You can reduce this number by having a pop-up to persuade the sale. You can incentivise them with: - Discounts - Giveaways - Free shipping P.S. If you're an eCom brand and email is not delivering 15% of your revenue. DM me, I'll show you how to fix that.

Thinking about launching your company's online branded merch store but feeling stuck? The idea of boosting brand awareness and enhancing user experience is exciting, but the process can be daunting. Check out this article for tips to kickstart your branded merch store success!  https://lnkd.in/gMrgWc_2

With under a month to go from arguably one of the most busiest and profitable times of the year for #brands, Code3 is taking our learnings from earlier tentpole events to help drive an effective strategy for brands to win in Q4. Read on to learn how Prime Early Access results should influence your brand's Q4 strategy 👇

Last year, the promotional products industry reached a record-breaking number of sales, which is why it's no surprise that 73% of consumers want to receive promotional products more often! What are consumers looking for? Quality, usefulness, and design - things we pride ourselves on at Blink! #ThinkBlink #BrandedByBlink #PromotionalProducts #Advertising

Brand Tailored Promotions can be a great tactic for re-engaging audiences who have not yet converted with your brand’s products but are likely to engage. The upside of this promo tactic is that has enabled brands to target 6 customer profiles as mapped out below by Amazon: 1️⃣ Brand Followers: Customers who have clicked to follow your brand in Amazon’s store. 2️⃣ Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months. 3️⃣ Recent Customers: The most recent customers who have purchased from your brand. 4️⃣ High-Spend Customers: The highest-spending customers with your brand in the last 12 months. 5️⃣ Potential New Customers: Customers who have clicked on your brand and products or added to cart recently, but have not purchased in the last 12 months. 6️⃣ Cart Abandoners: Customers who have added one or more of your brand’s products in their cart, but haven’t purchased in the last three months. The limitation? You couldn’t exclude ASINs from your catalog for these promos. This means that products with razor thin margins that aren’t profitable enough for these promotions would also be included. Until now! Logan Nielsen, an Account Manager at Acadia, recently flagged this update. You can now create your own ASIN assortment to include in a Brand Tailored Promotion simply by selecting products to exclude (as illustrated in the image below). What a great update with Prime Day just around the corner!

Does your brand have many physical locations (e.g. Planet Fitness, The UPS Store), represent many physical locations (e.g. Grubhub, Ticketmaster) or have a business defined by geographical markets (e.g. Uber, SERVPRO)? If so, you need to be testing Meta's new Item Based Local Inventory (IBLI) ads. IBLI is an extension to Facebook's Dynamic Product Ads, that allows advertisers to provide an availability area for each product in their catalog. These locations are used at ad delivery time to select relevant (local) products to be displayed in the ad unit, based upon the user's most recent or home location. No more needing to segment out locations into their own dedicated budgets to fulfill geographical creative restrictions. Here's how it can be used for each of the above examples: - Brands with physical locations: Create a catalog of all of your stores and have the ads dynamically show the nearest location to a user in the ad creative and at the destination landing page. - Brands selling to locations they don't own: Create a catalog of all of the locations your product can be bought and have the ads dynamically show the nearest location to a user in the ad creative and at the destination landing page. - Brands with defined geographic markets: Tailor creative based on the different cities where you operate at scale vs showing everyone the same national messaging. We've already started setting up catalogs and launching ads, but it's still early days on results and I haven't seen any public case studies quite yet. However, we've seen amazing results using catalog ads with our more nationally focused advertisers, so I'm excited to see how this new solution will work for our more location dependent brands. Have you heard of or used Item Based Local Inventory ads? If you think your brand could benefit and need help, feel free to reach out :)

The biggest mistakes I see in DTC marketing today are that brands are busy pushing what THEY want to say without considering the needs and wants of their target audience. Picture this 🎣 : You go fishing with loaded bait, but instead of casting your net into the vast waters teeming with fish, you throw it onto the grassy bank - you'll never catch anything... Yet, that's a mirror of the common mistake we see in today's marketing. It's not just about shaping and optimizing your brand message. The real magic happens when we consider who our audience is, and what they need to see, hear, or feel to bring about a shift in their perception. Steep yourself in your audiences, be a steward of shifting culture, and don't be afraid to BE SPECIFIC! Remember, a well-targeted spear can catch more than a misdirected net. Hit the "LIKE" button if you agree! #shopify #dtc #ecommerce

Looking to make the most of your Sponsored Brands campaigns on Amazon? 🚀 Here are some key tips to enhance your strategy and boost your results👇🏼 ✔️Use Broad Match Modifier: With Sponsored Brands, there is usually a closely related display, so your ad could be displayed if someone searches for "sneakers" when you used the keyword "shoes". You can prevent this by employing broad match modifiers by simply adding a "+" before the keyword. For instance, when using the keywords "+shoes" with broad match, your ad will be triggered by queries containing the term "shoes" like "men shoes" or "running shoes." But, it won't be triggered by "sneakers." ✔️Do not use too many keywords: Sponsored Brands are often more expensive than SPAs because there are fewer placements for sellers to compete for. There is less dispersion as a result, which is good for you. What do you think is most important when using Sponsored Brands? 🤔

The Amazon Brand Lift program is yet another helpful advertising solution for those looking to improve brand awareness. Read our blog post to learn all about it! https://lnkd.in/e5jpdhn4 #amazon #ecommerce #amazonbrandlift #brandlift #brand #brandregistry #amazonbrand #ad #ads

Kroger’s Murray’s Cheese modernizes visual brand, website. (Article by Grocery Dive) Read about how Kroger’s Murray’s Cheese modernises their digital storefront with a focus on education and personalised brand experiences for their shoppers. Their new digital experience allows web users to take an interactive cheese quiz providing personalised recommendations as well as access shoppable guides for creating cheese boards, new recipes and pairings with alcoholic beverages. Read the full article >>> https://lnkd.in/gy7kR3zq? Drive Brand Engagement Using Digital! Create more ‘Connected Shoppers’ and build greater brand awareness and retention by investing in your digital identity.    Whether you're looking to increase the likes or follows of your brand's page or need a targeted campaign to generate new customers and revenue, our *NEW* range of bundled rev™ Digital Media Marketing Services have got you covered! My digital marketing specialists know how to design a digital strategy and implement effective and measurable digital campaigns that open new sales channels, build brand retention, and of course generate sales!   Start driving greater brand engagement using digital media marketing services and generate tangible and measurable business growth results.   https://lnkd.in/d_kbiji5   Robert Durrant rev Branding Agency CEO #DigitalShopper #ConnectedShopper #BrandEngagement #BrandExperience #OnlineShopping #DigitalBranding #DigitalAgency #DigitalIdentity #DigitalMarketing #MultichannelMarketing