Eric Martell’s Post

We’re beyond thrilled to officially announce Pear’s $10 million Series A funding round, led by Stage 2 Capital! This funding will help us continue to grow our incredible team, unlock new innovations, and enhance our product offerings to empower CPG brands with the tools to drive meaningful growth through retail ecommerce. We can’t thank our partners, customers, and investors enough for your unwavering support. 𝘙𝘦𝘢𝘥 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘰𝘶𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘢𝘯𝘥 𝘧𝘶𝘵𝘶𝘳𝘦 𝘱𝘭𝘢𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘱𝘳𝘦𝘴𝘴 𝘳𝘦𝘭𝘦𝘢𝘴𝘦! 🔗: https://lnkd.in/g2yWu9NG #PearCommerce #SeriesAFunding #RetailEcommerce #Shoppability #CPG

We're 1 WEEK AWAY from Groceryshop 2023! Who will we be seeing in Vegas? Get in touch here - https://lnkd.in/gjJMN7Rj - and stop by booth #B1431 to learn how Pear equips CPG brands with the unified shopper journey, data backend, and strategic vision to run retail ecommerce like a digitally native brand runs DTC. #groceryshop #retailecommerce #shoppability #performancemarketing

🚨 We've got some exciting news! 🚨 To help marketers deliver on consumer demands, Yahoo Advertising is partnering with Pear Commerce to make “instant shoppability” possible. By combining the power of Yahoo Advertising’s media-buying platform and access to premium inventory with Pear's convenience and performance-driven technology, this relationship maximizes the online shopping experience for consumers, brands, and retailers, providing a more efficient, engaging, and effective shopping journey. Together, we’re helping brands create surround sound for their customers, accelerating the #retailecommerce path to purchase. Learn more about how Pear's new product - Pear Connect - reduces this path to purchase down to a single click and read the full article here: https://lnkd.in/g4m4z3pn #performancemarketing #shoppability #pearconnect

This year's Andreessen Horowitz Marketplace 100 is here! 🎉 Check out the full report: https://lnkd.in/gMzdgmdh Zach Cohen and I analyzed 12,000 companies using Consumer Edge to find the top 100 largest private consumer marketplace companies, ranked by gross merchandise volume (GMV). This year, there were 34 newcomers to the list - and some important takeaways about where the marketplace business model may be headed. Here were our key takeaways: 1. After two years of unprecedented growth, ecommerce penetration has returned to pre-pandemic levels. However, the way we shop has changed, as consumers are now buying sports cards via live drops and discovering sneakers curated by a personal algorithm. 2. Consumers opted to repair their cars, rather than buy new ones, a fallout from continued supply chain disruptions and inflation. This behavioral shift had big implications for auto parts marketplaces like RockAuto, LLC—this year’s highest-ranking newcomer at #7. 3. There's big money in mental health, particularly for marketplace companies that help consumers navigate the perplexing insurance policies governing many therapy practices. Four companies on this year’s list help patients find in-network providers. 4. Nearly every ticketing company on the Marketplace 100—a noteworthy eight—outperformed already impressive 2022 numbers. But there’s reason to think this trend may level off in the coming months (despite the Eras and Renaissance tours).  5. Marketplaces are getting opinionated, with platforms that carefully curate supply popping up across categories like food, clothing, and even pets. This is a stark departure from the wave of “anyone can list” marketplaces that dominated 2010 to 2020. 6. While the top of the Marketplace 100 remains stable—Instacart has claimed the number one spot for three years running—younger companies like Whatnot (#9), TodayTix Group (TTG)(#54), and Headway (#56) are growing quickly and showing signs of breaking out.

Hey brands, do you have any plans to sell #D2C? If you answered, "🙌 " you won't want to miss Chris Walton and Anne Mezzenga's latest Five Insightful Minutes with Pear Commerce's Eric Martell. Eric explains how Pear Commerce helps make getting products to your customers directly, or through your #retail partners a snap, whether they're coming from #social, #digitalad, or #google search. You can get the full interview details here: https://lnkd.in/g5BpkfME #retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #pearcommerce #brands #retailinnovation #futureofretail #omnichannel #omnichannelretail #CPG #D2C