"Event planning platform Evite’s posts for Swift and Beyoncé, on average, performed “significantly better than our evergreen posts”—anywhere from four to 10 times higher in terms of views and engagement..." Ad Age
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🚀 New Blog Alert! 🚀 Are you looking to create event campaigns that truly make an impact? Check out our latest post, “Creating Impactful Event Campaigns: A Marketer’s Playbook.” 🎉 We cover everything you need to know: 🔍 Planning and Research 🎨 Crafting Compelling Content 📣 Effective Promotion Strategies ⚙️ Flawless Execution 📈 Post-Event Follow-Up 💡 Real-World Case Studies Whether it’s a product launch, webinar, or trade show, this guide has you covered. Elevate your event marketing game and leave a lasting impression on your audience! Read the full article here 👉 https://lnkd.in/dAkfbTNQ #EnviSane #EventMarketing #MarketingStrategy #ProductLaunch #Webinars #TradeShows #MarketingTips #BrandEngagement #HealthAndWellness
Creating Impactful Event Campaigns: A Marketer’s Playbook | EnviSane
envisane.com
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For the past couple of months, we've been bombarded with emails from ticketing platform reps saying the same thing: "Eventbrite is going to start/has started charging for using their platform; ours is free!" The fact is that Eventbrite Boost, which we have been using for years, is now baked into the service for all users, so we've not noticed a change in expenditure. We admire what they've done, the gamble they've taken to nudge their creators to use this super efficient and effective means of marketing events. Check out this article featuring Busspepper as a case study, one of the system's early adopters. https://lnkd.in/eMX2CN4q
How Busspepper Nets a 3.4x Return on Ad Spend With Eventbrite Boost
eventbrite.co.uk
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Jimmie Wright ✨ The Art Anchor ✨ Gallerist and Creative Coach ✨ Make connections and be trusted online 👇🏼
Most art orgs don't have an advertising budget to get the word out about events. Instead they rely on a constant drip of content, programs and community relations to let the public know vital information to maintain the best engagement. Individual creatives have the same options for their own business operations. Depending on your budget and level of commitment in terms of time. Pop ups and trade shows require strategic planning and deliberate actions. Most focus is usually on production and studio work. Increasing your inventory in anticipation of sales. However, the best sauce is not in a jar. A tale of two creatives: One has been posting wip and final pics of works currently as well as sneak peeks of new work to be revealed at the upcoming convention. The other has not been on social media in over a month, and posted a reminder of their booth two days before. Which creative do you think will get better results? Remember you are responsible for generating your own marketing and promoting your events to your own community. As a partner and/or participant in any event no matter how much media attention the event management receives. What will make people stop at your booth out of a hundred? #CreativeCoaching #MarketingStrategy #ArtBusiness #SocialMedia
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Founder of TicketHype and 3twelve | Doubling ticket sales for festivals and events | Brand, social, email and ads
🔥 Five quick-fire ways to help you sell more tickets for your events 🔥 1 - Develop relevant partnerships - cross-promote your event and their brand on each other's marketing channels, running offers and competitions for more awareness and reach. 2 - Seek ambassadors for your event that can help with word-of-mouth promotion. 3 - Place your event on several listing sites, not just one or two - maximise the marketing opportunities on each by having a strategy session with your platform's account manager when you sign up. 4 - Analyse all of your digital marketing efforts - if something isn't working, stop doing it and place more time and budget behind the things that are. 5 - Create short-form videos with artists and event organisers for more creative, engaging content to build hype in your event's lead-up. Want some more? Download our free resource, The Ticket Sales Playbook, featuring ten more ideas to help you sell more event tickets on the link below: https://lnkd.in/ehRE9t4A #eventmarketing #festivals
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E-commerce Copywriter & Editor | Expert in Branding & Voice Development | Elevating SEO Content for Brand Recognition -- I'm the reason your customers say, "I love it, I want it, I'm buying it."
The Power of Authentic, Customer-Centric Marketing: An Explosive Carlsbad Story In today's fast-paced, digital-first world, it's easy to forget the power of authentic, customer-centric experiences. However, there's something truly magical about building strong community bonds and creating memorable moments that resonate deeply with your audience. Case in point: Carlsbad, California, where being a local comes with its own unique perks. Among the most cherished is the secret network of surfers and beach enthusiasts who keep the best news on the downlow, including the much-anticipated 4th of July fireworks launched from Tamarack Beach. You won’t find this event mentioned on social media, in the news, or on community sites. Yet, each year, over 6,000 locals turn out to witness this spectacular show. Even the local police support it, closing a small section of the 101 from 9pm to 9:30pm to allow locals to shoot fireworks. This is more than just a celebration; it’s a testament to the strength of community spirit and the value of local traditions. What makes this event so special? It's the authentic, exclusive experience it provides—a stark contrast to the often over-commercialized events that flood social media feeds. This secret tradition thrives on word-of-mouth, demonstrating the incredible impact of peer-to-peer promotion. The anticipation builds each year, fueled by the excitement and stories shared within the community. For marketers, there’s a powerful lesson here: Putting customers at the center of your strategy, understanding their unique preferences, and delivering authentic, memorable experiences can foster deep loyalty and engagement. Just like the Carlsbad locals who treasure their secret firework show, your customers will remember and appreciate the genuine connections you create. In an era where authenticity is a prized commodity, let’s embrace the power of community-driven, word-of-mouth marketing. After all, the most impactful experiences aren’t always the ones broadcasted to the masses but the ones that resonate on a personal, heartfelt level. #CommunityMarketing #CustomerCentric #Authenticity #WordOfMouth #CarlsbadLife #LetACopywriterDoIt
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Let's talk about luxury trailers. When it comes to marketing them, what works for you and what doesn't? Which marketing channels and target audiences yield the best ROI? Get some of our thoughts, and share yours after reading the newest article in our Pulse of the PROs series!
Pulse of the PROs: How Do You Successfully Market Trailers? - JohnTalk
https://www.johntalk.com
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Introducing Our Exciting New Slo-Mo Video Service! Are you ready to add a whole new level of fun and excitement to your events? Look no further because Ignite Images has just launched an incredible Slo-Mo Video System that will leave your guests in awe! Imagine capturing the most epic moments of your event in stunning slow motion. Why Slo-Mo Video Booth is a Game-Changer? - Unforgettable Memories: With our Slo-Mo Video Booth, your guests will have the opportunity to create unique and hilarious slow-motion videos that they can treasure. - Social Media Buzz: In today's digital age, social media plays a significant role in event marketing. Our Slo-Mo Video Booth is designed to create shareable content that will generate a buzz on social platforms. - Brand Amplification: If you're hosting a corporate event, our Slo-Mo Video Booth can be customized to incorporate your company's branding. Every video will be a perfect opportunity to showcase your brand's personality, leaving a lasting impression on your attendees. https://lnkd.in/dqMxfNc8 #eventprofsUK #marketing #branding #experiential #activations
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Using just one platform for event promotion is like whispering in the midst of a loud crowd. If you think that just one ad on one channel is enough. Odds are it's not. 😅 To effectively promote your event, you need to be in multiple places. And remind people with multiple touches of your content. Check out this powerful tip from Kirk Deis on leveraging cross-channel integration when promoting an event. And challenge yourself to think beyond traditional ads. 🙌🏼 Want more top tips to boost your event promotion? Check Kirk's 10 Insider Tips on Event Promotion from $1M+ in Ad Spend 10 ⤵️ https://lnkd.in/gadwVi4Y
How to Leverage Cross-Channel Integration for Event Promotion
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Planning an event that’s more happening than the release of the latest iPhone, but struggling to get the word out? Before you start putting flyers under windshield wipers, remember that there’s a glitzy superstar waiting in the wings - the Video Sales Letter (VSL). You see, a VSL isn’t just a marketing tool, it’s your event’s own personal hype man. Here’s why: 1️⃣ Captivate the Crowd: With a VSL, you’re not just inviting people to an event, you’re giving them a sneak peek of the amazing experience they’ll have. It’s like giving them a backstage pass before they even buy a ticket. 2️⃣ Viral Vibes: A killer VSL is shareable, and in the world of social media, that’s as valuable as a golden goose. Get people excited, and they’ll spread the word faster than juicy gossip at a high school reunion. 3️⃣ Tell Your Tale: Every event is a story waiting to be told. A VSL lets you weave a compelling narrative that’s way more engaging than a boring ol’ invitation. 4️⃣ FOMO Factor: A great VSL creates a sense of urgency, making people feel like they’ll be missing out on the time of their lives if they don’t attend. It’s the pied piper of event marketing. So, if you want your event to be a sell-out success, it’s time to roll out the VSL red carpet. 🎥🎉 Remember, in the rock concert of event promotion, your VSL is the headlining act. Make sure it’s ready to take the stage.
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🎉 Maximizing Event ROI: The Paradigm Way! 🌐 Hosting events can propel your brand into the limelight, foster deep audience connections, and spotlight your offerings. With a striking 300–500% ROI for nearly half of investing organizations and 80% of marketers deeming events as pivotal, there's no denying their significance. Yet, the hefty 25% of your marketing budget dedicated to event management should make you wonder… Are you optimizing every dollar? At Paradigm, we streamline event success: 📌 Pre-event: Target right, market smart. 📌 On-site: Engage, capture, convert. 📌 Post-event: Nurture leads effectively. 📌 PR & Social: Amplify event impact. 📌 Creative: Craft standout visuals. Check out our blog for more: https://lnkd.in/d9Pjb4jT
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