Summer's around the corner...and so is Aquant's Service Leader's Summer Camp! On June 11, 2024, join us for a one-day virtual conference, led by top service professionals. 🚀 This year, we're zeroing in on the real-world challenges in service operations. What to expect from the sessions: 🔹 Demystifying Personalized AI in Service Operations: We'll break down the myths and showcase the real impact. 🔹 Cost-Reduction Techniques: Discover methods that not only reduce expenses but also amplify performance across essential KPIs. 🔹 Data Management and Training Best Practices: Learn strategies that promise long-term success, not just quick fixes. 🔹 Proactive Problem Solving with the Shift Left Method: Prevent issues before they happen, cutting costs and boosting customer satisfaction. 🔹 Real Stories from Service Leaders: Gain insights from top professionals who have successfully integrated AI into their strategies and hear about the potential future impacts. 🔗 Don’t miss out on this opportunity to network with other forward-thinking service leaders. Register now! The first 100 to sign up will receive a complimentary Service Leader Summer Camp Swag Kit 🆓. https://lnkd.in/eM2MdDdm #ServiceLeaders #AIinService #VirtualConference #ServiceOperations #InnovationInService https://lnkd.in/eM2MdDdm https://hubs.la/Q02wzgxQ0

Sharing a Wednesday wrap-up with friends and peers. It feels like January came and went in the blink of an eye, including Walt & Company’s time spent at CES this year. While it’s the beginning of February and our team and many of our communication peers are focused on Big Game initiatives (Let’s Go Niners) and other important campaigns for the coming months, I wanted to pause for a minute to look back at a few CES 2024 highlights and takeaways: -We logged an average of 15,000 steps for several days in a row walking in-between meetings, staffing, exploring, and hosting -We met countless technology peers in elevators, Ubers, limos, restaurants, and show floor booths -We reconnected with industry and media friends, partners and past clients and thoroughly enjoyed the time spent -We happily consumed too many calories to share and quantify (at least publicly in this post) -Oh yes, and we helped our client teams meet their KPIs for CES… At the end of the long week, you can’t help but feel an overwhelming sense of belonging and mutual admiration with technology peers. It takes a tremendous amount of work leading up to the show, and once you’ve made it through and enjoyed the successes that come along with it, it’s like winning the Consumer Technology Big Game. Waiting for the CTA to make rings. 😊  

You've got watermelon to cut, sparklers to buy and a work-week to wrap up early, so I'll make this fast— ⁠ ⁠ This week’s NEW email drop—“A framework for figuring out what to say”—goes live tomorrow. Because yes, you can create in a way that connects.⁠ ⁠ And a framework for listening to your people will make it easier. 💁♀️ ⁠ Want early access? Subscribe to The Content Brief and get:⁠ ⁠ 🤓 My 3 key steps to creating an empathy map—bc I like a good people-watching session as much as the next gal, but the secret is in using the data to understand your audience better ... here's how. ⁠ ⁠ 🫶 5 ways to connect more deeply with your people and create content that resonates. ⁠ ⁠ 🚩 One major pitfall to avoid when trying to engage your audience—THIS is when it's time to rethink your strategy. ⁠ ⁠ As always, The Content Brief is your roadmap to showing up consistently (with intention). ⚡️⁠ ⁠ May your long weekend be fun, your local body of water be cool and your fireworks show be bangin'. 🎇⁠

Need to improve how you manage your lab's samples, and want to explore options in an office hours format? Join one of these sessions with Lance!

Retail media is a hot topic globally and in Sweden one retailer has decided to launch - discover what Retail media is - join our webinar next week #niq #niqactivate

🎄 As we wrap up another remarkable year, it's time to take a moment and reflect. The year 2023 has been one of substantial growth, continuous learning, and some well-deserved celebrations. 🎅We're excited to share some of the standout moments with you in this special end-of-year edition of our newsletter. https://hubs.ly/Q02d1t0m0

BIG DOING's OVER HERE! After months of procrastination, I have finally launched my bi-weekly email to my subscribers. Ok...ok...I only have 11, but everyone has to start somewhere, right? I let myself off the hook with this one for a long time because...well...only 11 subscribers. (and 2 of them are my family). So here's the thing about procrastination. It's not all bad. Had I acted on this sooner, I would not have had: ✅ my formal branding done (big props to Inga) ✅ my bi-weekly tips already prepared and ready to go ✅ 11 subscribers! So, procrastination can be seen as a delay in "getting something much closer aligned to your expectations out the door." I feel good about this...and now let this new journey begin. If you want in, subscribe on my website (link in comments) I will be sharing mindset tips and actionable tips that you can immediately implement to take back control of your inbox. 𝙇𝙀𝙎𝙎𝙊𝙉: 𝙚𝙫𝙚𝙣 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙚𝙥𝙞𝙘 𝙟𝙤𝙪𝙧𝙣𝙚𝙮𝙨 𝙨𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙖 𝙨𝙞𝙣𝙜𝙡𝙚 𝙨𝙩𝙚𝙥 I'm 🌸 Susan Shier, your business guide for administration, systems, tools, and processes for attracting more clients and increasing revenue.

A glimpse into what's coming... two things we're fired up for: 1) Robust training initiatives to continually elevate our team's expertise across the board ⚡ 2) A brand new interactive customer portal for streamlined project updates and communications 🎯

Take a look at this photo for 5 seconds, then look away. Now answer these 3 questions: 1. What does this company do? 2. Who is it for? 3. What is the benefit to them? Can't do it? You're not alone. --- This trade show booth from a few years ago was 𝙖 𝙢𝙖𝙨𝙨𝙞𝙫𝙚 𝙢𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝙛𝙖𝙞𝙡𝙪𝙧𝙚 on my part. I started working at the company a few months before this event but hadn't yet finished our foundational messaging work. When it came time to design the booth, we didn't have anything to go off of. So, a few of us sat around and tried to do it on the fly...by committee. 🤦♂️ We got so excited about this Hawaiian surfer theme that had ties to the company's name that we lost sight of clearly communicating what we do. The end result: Confusion. Luckily, a CMO friend saw this photo I posted and reached out to me with this short message: 𝘠𝘰𝘶 𝘨𝘰𝘵 𝘵𝘰 𝘵𝘳𝘺 𝘵𝘰 𝘬𝘪𝘭𝘭 𝘵𝘩𝘦 𝘴𝘶𝘳𝘧𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘪𝘯𝘵𝘳𝘰 - 𝘚𝘖 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘯𝘨 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘴𝘵𝘰𝘳𝘺 Needless to say, we had the booth updated by the next event. --- 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟮 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 1. Aligning on go-to-market foundations (like messaging) matters a lot for quality and speed. If I had prioritized the foundational messaging work as I should have, I could have simply pulled my company's one-line description from my messaging architecture doc to use for this trade show booth. It would have been 10x clearer and 10x faster. Better yet, if I had included key business leaders in the development of the foundational messaging (like you always should), there would have been no need for "messaging by committee" or getting approvals from others––because they would have already given it. 2. For high-stakes projects, get feedback from those who aren't close to your work but who know what they're talking about. I'm so grateful my CMO friend had the courage to send his message and call me out. I was too close to the work (and feeling too rushed and overwhelmed at the time) to notice how big of a miss this was. I could also trust his feedback as a CMO who had done similar work before. When you don't have a CMO friend willing to call you out, turn to trusted advisors and best-fit customers for feedback. Be careful soliciting feedback from others on your team (even executives) unless they are SMEs or speak regularly to your best-fit customers. #startupmarketing #gtmfoundations

We're just under a month out from CustomerX Con 2023! This year Alison Bukowski, Head of Marketing at PeerSpot, and Bianca Del Vecchio, Senior Consultant at Captivate Collective, will lead a workshop all around accelerating your KPIs AND advancing your career. Join and learn: 💡 Reviewing best practices around KPI creation & development 💡 Hearing from practitioners that have successfully leveraged KPIs to move their careers forward 💡Using the power of storytelling to create compelling narratives around KPIs You definitely don't wanna miss this one! if you're joining us, don't forget to fill out this survey before: https://okt.to/GLh052 Can't wait to see you there! #CustomerXCon2023 #peoplebeforeprofessionals #PeerSpot #Customerledmarketing