Google Ad Manager’s Post

Third-party cookies may be set to expire, but companies like Mediavine are leveraging privacy-centric solutions to increase addressability and boost revenue. 💹 Learn how Mediavine works with LiveRamp and Index Exchange to lift CPM in cookie-restricted environments: https://lnkd.in/dGZ93wwY

💡 We’ve just released another detailed guide on how Google Ads is implementing the Privacy Sandbox Attribution Reporting API on Google properties to measure ads effectively in a world without third party cookies next year. Ad tech providers, you may find this useful as you test. Find out more: https://lnkd.in/gAEUv5qi

You’ve got to give readers a reason to stick around—and a *really* good reason to register and keep coming back. Well, here’s some good news: we partnered with a Comscore Top-20 publisher to do just that.  And over a few months, a staggering 74% of their registered users were attributable to the OpenWeb solutions they’d implemented. A top publisher driving revenue by registering more readers? We love to see it. See how they did it in our case study here: https://lnkd.in/e93RcdRC

Learn how our clients’ conversions skyrocketed with the help of Two Minute Reports and LinkedIn! 🚀✨

Are you frustrated on analyzing ROI of your B2B campaigns??? Discover how KPI Media revolutionized reporting with Two Minute Reports , supercharging their LinkedIn Ads campaigns! 🚀 Learn more: https://lnkd.in/d7Uv4Wcn Amazing Job Paul and the team of GoX.ai for building such innovative product. #LinkedInMarketingPartners #linkedinmarketing #ReportEfficiency #partnership

How does incrementality help brands measure the real impact of a full-funnel tactic like Google PMax on your media mix? Here's the answer in under 60 seconds. 🔥 Curious to learn more? Watch the full webinar at https://lnkd.in/giT-MMh5

The new video PLCMT definitions from IAB Tech Lab make it easier for media owners and marketers to accurately identify inventory and optimise monetisation.   Watch this video featuring IAB Tech Lab’s Hillary Slattery and Index’s Tyler Taylor for a breakdown of the new guidelines and what's required for adoption: https://lnkd.in/g9ndVtA9

Measured incrementality is the ‘gold standard’ for a reason: By using our Incrementality Platform, you’ll easily and continuously test, analyze, and optimize your entire ad portfolio to drive sales and revenue. https://hubs.la/Q01XZwDX0

People always ask me "What's next for MarketBeat?" The answer is always the same: We're going to launch another financial newsletter. We're going to increase our advertising spend. We're going to find more ways to get people to the MarketBeat website. We're going to keep tweaking our ad-server. We're going to test new advertisers and media partners. Once you have something that works, growth is about doing a lot more of the same thing over and over again. Until we hit 15 million email subscribers (currently at 4.3m), that's the plan. At ~15 million, I will have literally run out of people in the U.S. to market to...and then we'll figure out another audience to target after that.