Struggling to meet your patient acquisition goals? Content could be the jet fuel you need to power your acquisition engine. In our newest blog, discover how content marketing can transform patient engagement and drive growth at every stage of the patient journey. 🔍 Key Highlights: ➕ Learn to establish trust and credibility through brand-building content ➕ Enhance health literacy with search-based educational content ➕ Provide proof points with patient testimonials and HRAs ➕ Ensure long-term engagement with post-visit and trigger content campaigns Read the full blog to learn how you can leverage content marketing to boost patient acquisition and retention: https://lnkd.in/eJqHMcM8 #HealthcareMarketing #ContentMarketing #PatientEngagement #UnlockHealth #PatientAcquisition #PatientRetention
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. https://buff.ly/3Twlaqv #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
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Megan Williams on LinkedIn
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
If you’re new to marketing healthcare tech to hospitals and health systems, take a few minutes to sit with these six helpful tips for your content marketing… https://buff.ly/3SGXI9w #HealthyHospitals #HospitalManagementSoftware #HospitalContentMarketing #TipsForHospitalMarketers
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Megan Williams on LinkedIn
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If you’re new to marketing healthcare tech to hospitals and health systems, take a few minutes to sit with these six helpful tips for your content marketing… https://buff.ly/3SGXI9w #HospitalManagementSoftware #HospitalContentMarketing #TipsForHospitalMarketers
LinkedIn Pulse
Megan Williams on LinkedIn
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
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Megan Williams on LinkedIn
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What is #OAO? It's particularly important in #healthcare #marketing, where patients are looking for actionable advice and resources. Take a "patient first" approach to your #content marketing.
Data-driven content: The key to connecting with healthcare consumers | MarTech
martech.org
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
LinkedIn Pulse
Megan Williams on LinkedIn
-
I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
LinkedIn Pulse
Megan Williams on LinkedIn
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
Is it best to conduct your own research specifically for content marketing for hospitals & health systems? Yes. Is there also already some great guidance out there that you can put to use today? Also yes. Here’s one of my favorite recent examples (along with some tips on applying it to your content goals) #HospitalManagementSoftware #HospitalContentMarketing #TipsForHospitalMarketers
LinkedIn Pulse
Megan Williams on LinkedIn
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I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
LinkedIn Pulse
Megan Williams on LinkedIn
-
I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
===>>>"Hospitals First" That's how I describe my approach to content marketing. Hospitals & health systems are unique and require specialized tactics and messaging—especially in their content. I hear from marketing leaders *all the time* that the methods they've used in retail, travel, manufacturing...even pharma and life sciences just aren't landing the same way with hospitals. The answer isn't doing more of the same—wasting time, money, opportunity and frustrating your marketing team. The answer is meeting hospitals & health systems where they are—through a content marketing strategy built for this incomparable space. #HIMSS24 #HospitalContentMarketing #HospitalManagementSoftware #HIT
LinkedIn Pulse
Megan Williams on LinkedIn
