Sales email templates in recruitment are terrible. Especially from recruitment automation platforms. This is how I improve them: You want to engage former clients. You pick an automation template. It will say something like: “In today's dynamic recruitment landscape, staying ahead of the curve is crucial. That's why I wanted to share some exciting insights and trends that are shaping the industry right now. By implementing [specific strategy or service], this company was able to achieve [notable outcome or improvement]. Imagine what similar results could mean for your team! Let's schedule a call to dive deeper into your recruitment goals and how we can achieve them together. Simply reply to this email, and we'll take it from there.” Awful, right? It’s giving: - dynamic synergy - leveraging insights - pivoting for ROI agility (I made those up) This is not how people talk. It reeks of bad sales techniques. Corporate jargon = bad email copy. Instead, you could say: “[First Name], I’ll keep this quick: If I said I had a few good [Category/Job Title] candidates come through. Some seasoned pros and some newly graduated talent available for immediate start. You’re probably going to tell me you’re sorted right? [Recruiter Name]” The improvement? - Short sentences - Simple language - Conversational tone It’s more likely to engage people. And generate a response from your ideal client. Avoid sales templates at all costs. They’ll cost you more than your dignity. ↓ ♻️ Repost if you found this helpful ♻️ P.S. Your sales emails should pass the “pub test”. Say it to your mate at a bar. If they turn around and say, “What the hell?!”. You haven’t passed the test. P.P.S. if you steal my email template, share your results and let me know how it works for you. #recruitment #marketing #automation #bullhornautomation
Hamish Annan’s Post
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this feels like a personal attack, LinkedIn:
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Great recruiters don’t blame: - their CRM - their data - their clients - their candidates They focus on what they can control. And use it as a chance to refine: - their process - their strategy - their matching - their communication Great recruiters take ownership. P.S. You don’t need permission to invest in yourself. It’s the hardest and most rewarding thing you can do. #recruitment
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Your recruitment processes are broken. But they don’t have to be. Here are 5 ways to fix them: 1. Map your unique hiring process 2. Train your team thoroughly 3. Regularly identify areas to improve 4. Assign clear responsibilities to everyone 5. Review and refine often Get this right, and you will: - Increase productivity - Improve candidate and client experience - Reduce manual busywork → Follow for more. #recruitment #automation #recruitmentautomation #processimprovement
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I need community. The RCSA awards reminded me: If you’re like me, nobody in your team does what you do. You work in: - finances - marketing - operations - automation - administration - systems and process For me, it’s marketing and automation. Working in support roles feels isolating. We tackle complex problems solo. You develop the plan. Execute the plan. Report back to yourself on the plan. Sure, you have a supportive team. But connecting with people outside your immediate circle who do what you do is important. I’ve met the best people in this work. New connections, friends, collaborators. Why is this important? - Market awareness - Support and motivation - Learning & sharing knowledge - New partnerships & opportunities - Professional growth & development From Bullhorn user groups to LinkedIn connections and industry events. I've met people like me from around the world. It’s why I’m grateful to Aneliese Hynes, Khanh Pham, Josh McCole 🏳️🌈 and the team at Bullhorn for inviting me to the RCSA Australia and New Zealand Industry Awards. (And our top-notch tablemates from Digital Garage.) Not only a fun night. Not only meeting new people. Not only celebrating recruitment success. But feeling part of something bigger. Connection to the wider recruitment community. It’s important. Connection boosts morale. It inspires innovation and collaboration. If you feel isolated in your role. Reach out. You are part of a larger, supportive network. Seek your community. P.S. If I’m part of your community, send me a message :) P.P.S I met MC and Mother to the Nation, Hilary Barry. We are now best friends, and you should all be jealous. #recruitment #community #automation #loveyourwork
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If you want to master recruitment automation, do this: - Pick an annoying manual process - Build it in automation - Repeat That’s pretty much it. #automation #recruitment #bullhorn
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Bullhorn users with Zapier integrations: I’m in an ongoing battle with Zapier to stop duplicate candidate profiles, pictured below. (the Find Candidate step causing me grief!) If you are having problems with your integration, I’d like to chat. → DM me or comment below P.S actual conversations between me and Zapier’s support team may or may not be accurately represented in the image below.
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