Hillary Kaylor 🖊 Director of Copy, Content and Communications’ Post

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When does 1 + 1 = 1/2? In your writing. In fact, the MORE you try to convince your reader, the LESS effective you’ll be. Especially if it’s more of the same. When you edit your writing, look out for: -two similar quotes -two paragraphs that could be combined -two intros (or two conclusions) Two is half as effective. Be ruthless. Choose one!

Ghazal Faridi Haftkhani

Passionate Writer and Translator

2mo

I agree! Less is more in our line of work.

Couldn't agree more!

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