iHeartMedia produces massive cultural moments like the iHeartRadio Music Festival happening this September 20-21, Fiesta Latina, Jingle Ball and more. These events open the door for our partners to connect directly with their audiences and build lasting brand loyalty. Join the action at our next major event: https://lnkd.in/gXPHR_25 #iHeartEvents
Saul Marquez
1w
"Exciting events ahead with iHeartMedia! Looking forward to seeing brands connect with their audiences at the iHeartRadio Music Festival and beyond."
Audio Branding & Radio Broadcasting Specialist
1wGreat events! Apart from marketing, live events such as these are a great way to connect your brand to your audience. They become even more valuable with a clear call to action, especially when encouraging the audience to download your app or visit your website to gather user data. This data helps you serve both your listeners and your sponsors better. Every audience touchpoint – including live events – is a chance for engagement and conversion. That conversion can be as simple (yet effective) as directing people to your online platforms. This is one way to combine brand marketing with performance marketing for your radio stations.