"Brand trackers are essential instruments for monitoring changes over time, across markets, evaluating brand health, and understanding consumer behavior," said Horst Feldhaeuser, Group Services Director at Infotools. "As consumer expectations evolve and market dynamics shift, tracker studies must adapt to remain relevant, brand trackers must evolve to encompass the changing data ecosystem." 📜 The newest paper in our "Space to Think" series gives an overview of the brand tracker landscape and how to evolve trackers to meet today’s unique demands. Free download (no email necessary!) here: https://lnkd.in/gHuFMjSU 🕵♀️ Look for cameos in the paper from Horst Feldhaeuser, Emmanuel Probst, Devora Rogers, Heather O'Shea, Rebecca Brooks, Lauren Demar, Polly Milne, Benoit Tranzer, Tovah Paglaro, Pierre Dubosc, Chris Robson. #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth
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📊 Our latest paper in the Space to Think series, "Tracking the Future of Brand Trackers," is live! 🌟 Dive into the evolution of brand trackers and discover how they're adapting to meet today's dynamic market demands. 💡 Explore key drivers for change, best practices for adaptation, and unlock the full potential of tracker data! Access the full paper here: https://lnkd.in/gHuFMjSU #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth #BrandTrackers #DataAnalytics
Infotools releases new “Space to Think” paper on tracking market research trackers
infotools.com
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🎉 Infotools’ new paper on the future of brand tracking is here! 🎉 Discover how to adapt your trackers to the ever-changing market. #MarketResearch #BrandTracking #FutureofInsights #Harmoni **Question: ** How are you evolving your brand tracking? 🤔
No matter how chaotic it may feel out there in the world, and despite what technology challenges or innovations we encounter, brands still need to track how consumers are viewing and interacting with them, according to Benoit Tranzer of Ipsos. Brand trackers can still do the job - IF they're updated to meet today's unique challenges and opportunities. Read more in our paper on the future of tracker studies: https://lnkd.in/gHuFMjSU #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth #BrandTrackers #DataAnalytics
Infotools releases new “Space to Think” paper on tracking market research trackers
infotools.com
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No matter how chaotic it may feel out there in the world, and despite what technology challenges or innovations we encounter, brands still need to track how consumers are viewing and interacting with them, according to Benoit Tranzer of Ipsos. Brand trackers can still do the job - IF they're updated to meet today's unique challenges and opportunities. Read more in our paper on the future of tracker studies: https://lnkd.in/gHuFMjSU #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth #BrandTrackers #DataAnalytics
Infotools releases new “Space to Think” paper on tracking market research trackers
infotools.com
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Brand tracking is about making an investment in the success of a brand, but what are the five main reasons continuous brand tracking is so important? Here they are: https://hubs.la/Q027KGry0 #MRX #ResTech #MarketResearch #Insights #Analytics
Why you should use brand tracking
https://delineate.ai
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📈 Those every-six-month brand tracking reports aren't working for you, right? 🚀 We hear you, How could they? Consumer behavior and opinions are changing at an unprecedented rate. Gone are the days when companies could afford to take a pulse check every few months and call it a day. Traditional brand tracking studies, once a staple of market research, are no longer sufficient to keep up with the ever-evolving landscape. While these studies still have their place, relying solely on periodic checks can leave your brand lagging behind the competition. 🏃♂️ Read this to win the race going forward: https://hubs.la/Q02pXTSS0 #MRX #ResTech #MarketResearch #Insights #Analytics
The Future of Brand Tracking: Measure Brand Performance to Drive Business Results
https://delineate.ai
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A pet peeve of mine is when marketing is done for the sake of marketing. So my favourite questions are- Why are we doing this? Who are we talking to? And how do we know/how will we know that the tactic is worthwhile? Simply put, strategy must be guided by research, continuous learning and improvement based on results - good or bad!
A “skills gap” that exists among in-house insight teams is leading to “bad research”, according to the director of market insight and brand strategy at news brand publisher Reach, Andrew Tenzer. https://lnkd.in/eArxhtSU
Reach’s Andrew Tenzer: Market research ‘is not doing enough to prove its worth’
https://www.marketingweek.com
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📈 🌎 Check out our latest post and learn the six steps to ensure your brand tracking efforts yield valuable insights and drive impactful decision-making. #BrandTracking #MarketingInsights #DataDrivenDecisions #mrx #marketresearch #Communications #Business #CustomerInsight #BrandResearch #Research #CustomerExperience #Insight #Insights #Data #BrandIdentity #Brand 🌟
Six Simple Steps for Successful Brand Tracking — Context+ Marketing Research and Strategy experts
welivecontext.com
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Fully Reap the Rewards of Customer-Centricity I President | Growth Strategy Expert I International Keynote Speaker I Best-Selling Author | Award-Winning Influencer | BOD and Executive Advisor
Some companies are beginning to use brand relevance, which measures a customer’s predisposition to a brand, as a way to measure the success of a brand. #smartbusiness #businessstrategy #analytics #measurement https://lnkd.in/gjhGBsXz
When Brand Relevance Is A Relevant Metric
https://visionedgemarketing.com
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Fully Reap the Rewards of Customer-Centricity I President | Growth Strategy Expert I International Keynote Speaker I Best-Selling Author | Award-Winning Influencer | BOD and Executive Advisor
Some companies are beginning to use brand relevance, which measures a customer’s predisposition to a brand, as a way to measure the success of a brand. #smartbusiness #businessstrategy #analytics #measurement https://lnkd.in/gpCGtCmB
When Brand Relevance Is A Relevant Metric
https://visionedgemarketing.com
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Fully Reap the Rewards of Customer-Centricity I President | Growth Strategy Expert I International Keynote Speaker I Best-Selling Author | Award-Winning Influencer | BOD and Executive Advisor
Some companies are beginning to use brand relevance, which measures a customer’s predisposition to a brand, as a way to measure the success of a brand. #smartbusiness #businessstrategy #analytics #measurement https://lnkd.in/gsGR7YNP
When Brand Relevance Is A Relevant Metric
https://visionedgemarketing.com
Co-founder @ Fathom | Text analytics that actually works | Co-founder @ Avalanche Insights (acquired)
2moLove seeing so many trackers making more use of open-ends to track shifting priorities, emerging trends and changing sentiment over time. Unlocking this capability is so core to why we created Fathom - thanks for including us in your new paper 🙌