Insomnia Labs’ Post

Reinventing Customer Loyalty: The Web3 Revolution In a world where consumer expectations are ever-changing, traditional loyalty programs are facing a decline in engagement. Enter the era of Web3, where Fuse is leading the charge in transforming how brands build lasting relationships with their customers. From NFTs offering real-world value to innovative loyalty schemes, learn how these digital advancements are creating more meaningful connections and redefining customer loyalty. Explore our recent blog post to understand how your brand can benefit from this paradigm shift. #FuseNetwork #CustomerLoyalty #Web3 #Blockchain #Innovation #NFT #BrandEngagement #LoyaltyPrograms #MarketingStrategy

🎙 Have participated the BNB Chain Innovation #NoFilter from last week by broaching the subject of fundraising during the bear market with Payconsent, in front of 3 well known web3 VCs. It was an eye-opening discussion, and I can't thank you enough Carla Puel for sharing your valuable thoughts.💡 The past week, I have been a part of Andri Rabetanety’s masterclass, COO of 1inch Network’s, going through 1inch story. I learned a lot from your vision on operational side. 📖 Also participated in a panel discussion at NFT Factory, exploring the future of customer engagement. Damien Patureaux I am sharing a similar vision for blockchain mass adoption. “For us, web3 is like stairs… we must respect the different steps if we want adoption”. And it all starts with: simplifying the user experience. 🌐 And Robin Vallat couldn’t agree more with you, when saying that blockchain will bring new possibilities in terms of marketing strategy. Very excited to see this happening in the next few years. Last but not least, big shoutout to Alexis Chatain from Crypto.com who conducted a deep dive into Payconsent's user experience and user interface.🔍 It was a very stimulating. For you all reading, get ready - something is coming. 😋🔥🔥

Overhauling Your Front-End System? The Build vs. Buy Decision on InsurTech When optimizing your business's digital presence, the decision between building a custom front-end and adopting a pre-built solution is crucial. Consider the compelling advantages of a complete system like CoverQ InsurTech: 💥 Swift Implementation: Accelerate your time-to-market with CoverQ's rapid deployment capabilities. 💥 Seamless Customization: Adapt the front-end effortlessly to align with your unique brand identity and requirements. 💥 Cost Efficiency: Enjoy cost savings compared to in-house development, freeing up resources for strategic initiatives. 💥 Dedicated Support: Benefit from expert guidance and troubleshooting whenever you need it. 💥 Scalability on Demand: Grow alongside your business – CoverQ InsurTech scales seamlessly to match evolving needs. Ready to Elevate Your Customer Experience? Discover the CoverQ InsurTech Advantage. #insuretech #digitaltransformation #Insurance #Technology #insurtech #automatedClaims #ai #genai #reinsurance #blockchain #openapi #api #ClientEngagement #SolutionFocused #blockchaininnovation #CoverQ #coverqtechnology #coverqtechnologyinc

Are loyalty programs the tipping point for mass adoption of web3? Here are 5 reasons why you should say YES. Nowadays, loyalty programs are a headache for the majority of users. Users suffer from having to deal with multiple loyalty cards, unused points, redemption periods, and fees, if any. How can web3 help? 🎯 Liquid loyalty: Aggregation of loyalty points from various programs into a single wallet. 🎯 Transparent systems: The transparent nature of blockchain ensures that users can view and verify their transactions and point accruals. 🎯 Personalization: Loyalty programs can use AI to offer highly personalized rewards, tailored to individual consumer behaviors and preferences. Execution of this personalization can be done via smart contracts — no human touch. 🎯 Data insights: For businesses, liquid loyalty means direct access to consumer preferences and spending habits across different brands and sectors. 🎯 Collaboration: Multiple brands and businesses can come together to offer personalized bundled rewards and immersive experiences. The shift to web3-based loyalty programs isn't just a technological upgrade. It’s redefining how customer-brand relationship works. #web3 #web3marketing #loyalty #liweb #digitalinnovating #collaboration

🔓 Introducing Token Gating at NFT Workx: A Leap Forward in Digital Commerce: At NFT Workx, we're excited to announce the integration of token gating into our software, marking a significant step in enhancing the e-commerce experience for our users. Token gating represents a fusion of exclusivity and innovation, allowing us to create a unique shopping environment. This technology empowers us to offer special access and privileges to our token holders, fostering a sense of community and loyalty among our customers. 🔑 Why Token Gating? Enhanced Customer Experience: Token gating allows us to provide a more personalized and engaging shopping experience. Exclusive Access: Our token holders will enjoy early access to new products, special discounts, and unique offers. Building Community: This move is about more than just transactions; it's about building a community of engaged and valued customers. Security and Trust: By leveraging blockchain technology, token gating ensures secure and transparent transactions. 🌐 As we venture into this new era, NFTworkx remains committed to leveraging cutting-edge technology to revolutionize the way we shop and interact online. Stay tuned for more updates! #tokengating #nftcommunity #blockchaintechnology

Rewards points by traditional brands are dead on arrival. Why do I say this? Here are the blockers we all face while we try to redeem our reward points: ❌ Separate brand apps ❌ Minimum redeemable points ❌ Expiry dates ❌ Limited reward options ❌ Confusing point accumulation systems ❌ Non-transferrable points Most of these pain points are created by centralization. In this system, I don’t see the customer being rewarded by the brand. I only see brands trying to upsell — which again is being done in bad taste i.e. using the mask of ‘rewards’. What is the solution? Blockchain and web3 wallets to create a universal rewards system. Wallets track user data — onchain activities and transactions — and record it publicly on blockchains. How does this help? ✅ Multi-brands aggregation One platform for all brands’ reward points. No clutter of individual apps. ✅ Diverse reward options Wide range of redemption choices. Flexibility to choose what users truly want. ✅ No minimum redemption Redeem what you earn. Every point counts. ✅ Simple accumulation systems Transparent on-chain rules. No more confusing restrictions and hidden clauses. ✅ Personalized rewards Suggest rewards based on customers’ preferences using data analytics. This is a win-win for brands and customers alike. Customers have control over their reward points while brands save on costs needed to run a rewards program. Tech is helping make reward points more valuable, accessible, and, most importantly, user-centric. #liweb3 #web3 #web3marketing #digitalinnovation #branding #loyaltyprograms

"Unlocking the future of digital identity with a blend of NFTs and Verifiable Credentials! 🌐💡 Dive deep into the evolution of identifiers and attributes, and how technologies like #NFTs and #VerifiableCredentials are shaping a user-centric digital landscape. 🚀 Join us in the journey towards seamless, private data ownership! #DigitalIdentity #TechInnovation #BlockchainRevolution #Nordivo"

🚀 The future of Web3 loyalty. We stand on the cusp of a loyalty revolution. Gone are the days of traditional reward programs with limited transparency and questionable security. The future shines bright with 🌐 Web3 loyalty, a decentralized, transparent, and ultra-secure way to reward and retain customers. Start-ups who are building on next-gen loyalty:  – Co:Create (funded by a16z crypto) – Glow Labs (funded by Harlem Capital) – Hang (funded by Paradigm) – Flaunt - Cohort - POAP - The Proof of Attendance Protocol - Arianee Consumer brands, who are experimenting:  – Nike. Swoosh – Lacoste UNDW3  – IWC Schaffhausen Schaffhausen Diamond Hand Club  – Scotch & Soda & Soda Club Soda 3.0 – Alo Yoga Aspen Collection  – DOLCE&GABBANA #DGFamily – Starbucks Odyssey – Madhappy X MoonPay As pioneers in blockchain and Web3, we're committed to helping businesses leap into the future with state-of-the-art loyalty programs that not only retain but also enthuse customers. 🎉Very soon we will release our second podcast episode about Loyalty in Web3. Join us in shaping the next era of customer loyalty 💡 #Web3 #LoyaltyPrograms #Blockchain #Decentralized #Innovation

playhaus is Revolutionizing Digital Empowerment and Unveiling the ‘Path to Freedom’: Here is How👇👇👇 In an era defined by data proliferation and connectivity, the pursuit of online and offline freedom is a resounding call to action. Come playhaus! A beacon of innovation and empowerment, poised to reshape the digital landscape in ways that resonate deeply with our corporate ethos and brand identity. As we traverse the dynamic realms of the internet, playhaus is at the forefront of pioneering a revolutionary solution. Our innovative platform incentivizes internet users to take control of their personal data and digital identities through the utilization of cryptographic wallets and a seamless single sign-on tool. Similarly, we can say our avant-garde platform introduces a paradigm shift, encouraging users to embrace their digital identities by harnessing the power of cryptographic wallets and a streamlined single sign-on mechanism. In our relentless pursuit of creating a digital ecosystem that places the power back into the hands of the users, we are leveraging cutting-edge technologies to reshape the landscape. Our standardized data model, fortified by zero-knowledge proofs, and harnessed through multiple blockchain protocols, is paving the way for decentralized intelligence to flourish within our network. To our esteemed corporate network and those who share our passion for driving change, we extend a compelling invitation to join our quest for digital sovereignty and to be part of this transformative journey of championing the cause of online and offline freedom. Embrace playhaus so that we can redefine the boundaries of digital empowerment together, and usher in an era of true empowerment. Come playhaus!!! Check out our website through the link in our bio or contact ⚜️ Connor Borrego now!!! . . . . . #PlayHaus #Web3Technology #DataOwnership #DigitalTransformation #Innovation #FutureForward #BreakingBarriers #EmpoweringSuccess #OnlineTransactions #AudienceBuilding #BrandEmpowerment #web3marketing #web3ecosystem #web3revolution

So 2024 is here, and it could very well be a massive year for emerging tech. What are your thoughts of what will drive #emerging tech in 2024? Here are some of mine: With the #bitcoin #etf about to be announced and #bitcoinhalving later this year, we could see a massive change in the landscape when it comes to mass adoption in #cryptoassets. But it's not just #blockchain that will see the benefit. #AI tools are rapidly maturing. In 2024 I believe we will see amazing leaps in the utilisation of #AI in many ways especially with audience and customer engagement. This will probably lead to a new Media forms, unlike we've ever known. In entertainement, we will see the start of a new interactive media platforms which will bring make the viewer experience more engaging and immersive. I think #socialfi, will lead the way of this next boom in tech and crypto, where users will be rewarded not for viewing, but rather participating in the media experience. From being part of a brand communities, to engaging in entertainment activities, the average user will be encouraged to participate, and be reward for participation in a very tangible way. #NFTs will see a resurgance, and will help people identify and gain access to communities. This next wave will be about much more than #jpgs but rather be about access and belonging. We will see celebrities like Taylor Swift, start creating NFT collections, which get people 1st access to tickets to her next tours, and major brands which will launch #nft collections which will allow holders first access to special drops. It will be about the perks and the status - and this will set off a whole new method of marketing for brands. These are a few of the predictions i see in the coming year. What do you think?