Institute for Advertising Ethics’ Post

The Brands with Purpose research is uncovering how over 200 marketers view ethics and sustainability, with topics including: ▪ How agencies and in-house marketers engage in ethical and sustainable practices  ▪ Top values clients and agencies look for in their partners  ▪ Blockers to ethical practices and sustainability ▪ Recommendations for putting purposeful at the core of marketing If you want to learn about ethics in marketing brands, sign up to receive the research after its launch on Tuesday 5th September. https://lnkd.in/ehgSXVpu Let’s transform our industry together. #BrandsWithPurpose #Ethicalmarketing #Sustainability #GreenMarketing

We have a responsibility as an industry to put out truthful messaging and to make sure consumers can trust what we're telling them. Greenwashing undermines consumers trust and the companies investing in change, and stopping it starts with us. The Institute for Advertising Ethics Green Shield is a 100% free course that you can complete in less than an hour. Enroll today at https://lnkd.in/gMs7GgKw #ESG #Sustainability #AdvertisingEthics #Ethics

The Institute for Advertising Ethics is committed to greenwash prevention through a social science-guided approach. The combination of the free Green Shield course, along with the tools to prevent it is a powerful combination. Now, not only can you enroll in the Green Shield course for free, but you have access to the Greenwash Prevention Toolkit to equip yourself and your team with tools to ethically handle sustainable communications. What's another area you think more ethical practices are needed? #EthicalAdvertising #Ethics #Advertising #AdEthics #MarketingEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

Navigating the era of hyper-connectivity, ethical governance becomes the compass guiding responsible marketing practices towards a sustainable future. In a world where consumer data is abundant, the pursuit of a delicate equilibrium between effective marketing strategies and ethical considerations is paramount. By placing transparency, consent, and privacy at the forefront, trust is fostered, and genuine connections with our audience are forged. Join us as we explore the ethical intricacies of targeted advertising and personalized marketing. #EthicalGovernance #ResponsibleMarketing #HyperConnectivity #SustainableFuture #ConsumerData #TransparencyMatters #ConsentIsKey #PrivacyProtection #EthicalConsiderations #TrustBuilding #GenuineConnections #TargetedAdvertising #PersonalizedMarketing #EthicsInMarketing #DataEthics #PrivacyRights #EthicalPractices #AudienceEngagement #EthicsFirst #DigitalEthics #EthicsInAction #EthicalAdvertising #ResponsibleDataUsage

We support companies in the transition to sustainable business. SUSTAINABLE COMMUNICATION AND ETHICAL ADVERTISING Together we can improve your company's sustainable impact and communication. As partners, we can do: 1. The Analysis of - the social and environmental impact of the company; - the appearance of the company and the impression on stakeholders; - the effectiveness of communication. 2. Presentation of analysis results. 3. Report with suggestions of activities for improvement. 4. Ethical advertising (service of an advertising agency or directly): media planning, production of advertisements, communication with the media, and evaluation. #sdggoals, #sustainabledevelopment, #socialimpact, #socialresponsibility #sustainabledevelopmentgoals, #ethicalcommunication, #ethics, #ethicaladvertising

I'm currently conducting research on greenwashing and how it connects to PR ethics and I’m interested in hearing some student voices. If you have any knowledge, thoughts and opinions on this topic, please DM me, I would love to chat and ask a few questions! #greenwashing #sustainability #PR #PRethics #ethicsmonth

Practice what you preach 🌳 There's nothing more important to consumers and businesses right now than ethics. As we become more socially conscious, navigating this within your marketing has become essential. Whilst there is support to learn from any mistakes, individuals are much more likely to receive this than companies, where their brand reputation is likely to suffer as a result. Our latest article looks at some of the key marketing mistakes businesses make and how you can avoid them. 🔗 https://ow.ly/kZwI50PW3Mg #Environment #Ethics #Marketing #Business

Corporate responsibility matters because it reflects a company's commitment to ethical and sustainable practices. It sets an example for other businesses to follow and encourages positive change within the industry. #corporateresponsibility #sustainablebusiness #ethics #sustainability #trust #respect #brandidentity #stakeholders #sociallyresponsible #positivechange