Institute for Advertising Ethics’ Post

Time is running out to vote for this year's #WFA Global Marketer of the Year award, so if you haven't yet, get involved! It was a pleasure as always to produce the #films for the five nominees this year which can all be seen via the link below. #videocontentcreation #marketing #insights

“Welcome to the third edition of Responding Rapidly. If there’s one word to summarize this year, it’s complexity. With rapid and unforeseen social, political, economic, and technological developments, consumers’ lives have become increasingly complex. And so has marketing to them.” George Manas, OMD Worldwide CEO, opens OMD’s third Responding Rapidly edition, summarizing the greatest developments of 2023 and looking into the effects and potential implications for 2024 to get ahead of the curve. Download your free digital copy today: https://lnkd.in/ewE7Wmuk #RespondingRapidly #ThoughtLeadership #Growth

Our In-House Agencies Uncovered series is ending the week with a big one. #Inhouseagencies working with external agencies in a hybrid model is by far the most popular set up when a business has an IHA (78% of the time based upon 2023 In-House Agency Council (IHAC) & Kantar research). BUT, the volume of work businesses with IHAs are putting to their external agencies has dropped by over half in the last 2 years, with only 31% of the work now being given to their external agencies. This is a huge shift. Some of the reasons we hear from #marketers and partners include; - the IHA becoming ever more effective and efficient - the external agency not adapting to the new model and working cohesively with the IHA - the internal clients changing their expectations, and assessment of value, as a result of the speed and agility they experience from their in-house team. This may help you on the client side; we have a curated panel of external agencies that are best set up for working in a hybrid model with IHAs, so feel free to reach out for a perspective on what might set your business up for future success. #marketing #creativity #media #hybrid lution Chris Maxwell Satya Upadhyaya Karina Russo-Davies Abby Blackmore Nancy Colipe

🌟 Big achievement!🌟 Ipsos Strategy3 has once again secured a spot on the prestigious Forbes World's Best Management Consulting Firms list!🏆   🎉 This is our second consecutive year being recognized, and we couldn't be more proud! Oscar Yuan, the President of Ipsos Strategy3, expressed his gratitude, stating, "Being acknowledged by Forbes is an incredible honor, highlighting the exceptional work our associates do and the significant impact we have on our clients worldwide."   🌍 Strategy3 received special recognition in several areas, shining bright in Consumer Goods and Retail, IT, Tech and Telecoms, Marketing, Brand, and Pricing! This showcases our expertise and excellent performance in these vital sectors.   🧠 If you want to know more and discuss how Ipsos Strategy3 can help you, please contact country lead, Thomas Neergaard Jacobsen 💭 Read the full article down below 👉 https://lnkd.in/esbUxV-f 🏆 The official announcement of the awards can be found in the complete list on Forbes' 👉 https://lnkd.in/ewe768i3   Let's continue creating success together!📈💪 #Achievement #Ipsos #Strategy3 #Forbes

It’s been quite a week for Omnicom Media Group agencies, with each one of our brands earning top honors from respected industry organizations that evaluate quality, creativity and business performance across global media agency networks.   On Monday, it was revealed that the RECMA - Research company evaluating the media agency industry Diagnostics report had named OMD Worldwide the best performing global media network overall, marking the seventh consecutive edition of the report in which OMD has earned the #1 ranking. Noting that gap in scores between OMD and the second ranked agency was the same as the spread between the second and eighth ranked networks, REMCA described OMD as “confirming its leadership, far ahead of its direct competitors.”    Tuesday’s publication of the WARC Media 100 Index ranking the most awarded work of 2023 saw PHD named the #1 media agency network. In addition to earning its first ever #1 ranking, PHD also had the #1 campaign of the year, and saw seven of its agencies around the world earn spots among the top 50.    Proving that good things come in threes, the 2023 COMvergence New Business Barometer that dropped today brought great news for our youngest — and still expanding — network Hearts & Science. Fueled by more than $1 billion in new business wins — including the global JLR business, Allwyn, Horizon Pharma and the Virgin Voyages global consolidation — and with a win/loss ratio of 4:1, Hearts & Science broke into the top three on the net new business ranking for the first time in the seven-year history of the report.    Individually, these achievements reflect the depth and breadth of talent, tools and technology powering each OMG agency network, and the innovative work that is delivering better outcomes for their clients. Collectively, they reaffirm the mission of the parent company: providing the future-fit capabilities that enable our agencies to lead our clients, our people, and the industry into new and greater opportunities for growth. #TransformExperiences #BeOMG  

Some thoughts on the #WPP 1H results out this morning. 1. WPP has followed #IPG and #S4Capital in lowering FY revenue guidance. WPP's new like for like revenue growth ex-pass through costs is 1.5% to 3% from 3-5% previously, with the same margin target. As with others, weaker spend from technology clients is being blamed, plus delays in tech related projects, but it also looks like China is not rebounding as strongly for WPP as they had hoped. 2. As with others, WPP stated Media revenue growth was healthy (+6.1% Q2 / 1H) but the weakness came in tech-weighted agencies like AKQA and Wunderman. Specialist agencies also fell in Q2. 3. North America was the region most impacted, down 4.1% in Q2 while the UK was +9% and the c 3-4% growth elsewhere. NA's weak performance relates to the Tech spend issue but also that WPP's media assets in the US are smaller than peers such as #Publicis. 4. WPP gives the most detailed breakdown of clients / geography spend of the agency groups (IMO). In 1H, its CPG revenues were up 15.1% reflecting strong spend in that category and backing up the commentary from the CPG groups generally. CPG is WPP's biggest category at 26.1% of 1H revenues. 5. Some other more minor but interesting points. WPP cuts its FY capex guidance from £300m to £250m, presumably to stay in its net debt / EBITDA targets. Also, digital billings only grew slightly from 48% to 49% 1H 22/23 - given the weakness of TV in 1H and online's healthier (generally) performance, that is interesting. 6. In conclusion, WPP is still growing and, structurally, things remain resilient and it's valuation is cheap but, with another agency downgrade, questions about the divergence in performance between groups will continue. As usual, this is not investment advice.

One of the advertising legends of our time Sir John Hegarty says there's no such thing as #originality, that we all stand on each other's shoulders and in doing so hopefully see further. 🔖 I'm a strong believer in the value of learning from each other, and so I feel I learnt a lot in the past couple of weeks from meeting with new AMEC Measurement and Evaluation members and fellow #AMEC board directors, talking to and listening to #PR and #communication customers and industry peers. I thought I'd share some of these ideas here: ➡️ Start small - you don't need a big budget to start your #measurement journey. Look at the data you already have in-house, that other teams in the organisation are already gathering or buying, data that's freely available in the public space. Work your way upwards, while making sure you communicate the progress to key stakeholders. Inspo: James Crawford FPRCA ➡️ Look back - before you make any significant investments in measuring #communication #effectiveness, establish your starting point. Get some form of landscape reporting in place that gives you a good idea of your baseline / benchmark. In order to measure progress, you need a reference point. ➡️ Bust the silos - #pr is not all about media relations, PR needs to be at the heart of any integrated business strategy. To do that, you need to report the results of your objectives in terms that the board of directors will understand. ➡️ Value over vanity - senior executives don't care about number of media clippings, or other measures of your PR activities, they need to know the business impact - how's your communication making a commercial impact. We live in a unit based economy. Speak in unit #economics terms. ➡️ Hard but not impossible - #prmeasurement is hard but certainly not impossible. It's more involved than other marketing disciplines. Inspo: Hayley Goff #prmeasurement #communication #econometrics #preffectiveness #businessimpact

"Have a 'To Be' list, in addition to your 'To Do' list." - Asheya Warren, FSMPS, CPSM I found Asheya's SMPS—Society for Marketing Professional Services Amplify A/E/C Digital 2023 presentation compelling and subduing. #DEI is terribly trendy, but there is truly no way to game the system. BEING (which is hard to quantify! and impossible to bill for!) is at the core of any real change. Thanks, Asheya, for contributing to #amplifyaec Digital conference. This slide 👇 is one of the many takeaways I had from her presentation. Considering how organizational dimensions influence my #intersectionality was new to me. ----------------------------------------------------------------------------------- 🖐 I'm Andrea. 🧠 I play with strategy and content on the @McElhanney #marketing team. ��� I'm curious about the intersection of #behavioralinfluence and #EDI. 🍁 Proud SMPS Ontario chapter member.

📚 Exciting Research Alert! 🌟 Hey LinkedIn family, it's week 4 of our 5-week Sunday program, and today we're diving into one of David Ogilvy's iconic research articles, "Confessions of an Advertising Man," published in 1963. 🚀 In this timeless piece, Ogilvy shares invaluable insights that bridge the gap between advertising and modern management practices. It can offer profound insights for modern management:🔍 The Big Idea - Visionary Leadership: Ogilvy's "big idea" in advertising mirrors visionary leadership in modern management. A compelling vision unites your team, inspires creativity, and guides decisions. It's your North Star in the business world. 📈 Research and Strategy - Data-Driven Decisions: Ogilvy's research-driven approach aligns with modern data-driven management. Market research, customer insights, and performance analytics should steer your strategies. Knowledge is power in today's business landscape. 🚀 Creative Pioneering - Cultivating Innovation: Ogilvy's love for creativity resonates with the call for innovation in organizations. Encourage your team to think creatively and take calculated risks. That's the path to game-changing solutions. 🤝 Honesty and Integrity - Ethical Leadership: Ogilvy's integrity principle mirrors ethical leadership today. Upholding high ethical standards builds trust—your most valuable asset in business. 🌐 Brand Image - Building Reputation: Ogilvy knew the importance of a strong brand. Deliver on promises, values, and quality to build a magnetic brand identity that attracts customers and top talent. 📊 Results-Oriented - Performance Matters: Ogilvy's results-oriented mindset aligns with modern management's focus on goal-setting and performance measurement. Regularly assess your progress to stay on track. David Ogilvy's timeless wisdom continues to inspire marketers around the world. If you haven't already, I highly recommend giving his article a read. Let's keep the legacy of great advertising alive! 💡 A big thanks to our professor, Mr.Hemang Mehta for guiding us on this journey, and a special thanks to SPTM Shirpur Campus and SVKM's Narsee Monjee Institute of Management Studies (NMIMS) for this increadible opportunity⭐ Our team: Diplaxmi Rane, Manya Jhamnani, Yuga Patil, Aditya Salunke, Parth Patil #DavidOgilvy #MarketingLegend #OgilvyOnAdvertising #AdvertisingGuru #MarketingInspiration #MarketingArticle