Social Media Manager Helping Build Brands That Resonate | Social Strategy | Creative Marketing | Founder Socially Hooked | Ex-Twitter 🐦
Remember the girl (Miri) who Chick-fil-A Restaurants told that she can’t post her meal videos anymore? Shake Shack just partnered with her to promote their *antibiotic-free* chicken sandwich (CLOCK IT!) 🤭 And they did it on a Sunday, knowing Chick-fil-A is closed. Which is even more hilarious. This shows the power of staying active in the community. When you listen to what's going on, you can seize opportunities like this. Shake Shack is already a big company, but imagine all the upset Chick-fil-A customers they're reaching with this video. Running to get my free chicken sandwich 🏃🏽♀️ Watch it here: https://lnkd.in/gvhYeJhh #socialmedia #socialmediamarketing #marketing
Oooh, on a Sunday? That'll ruffle their feathers even more.
And after Chick-fil-A announced that they are no longer antibiotic-free. She won. They can keep their toxic chicken.
Supporting this post because I’ve seen a lot of people stealing this content without giving credit where it’s due.
It's amazing to see how brands can turn challenges into opportunities. This partnership not only showcases the power of staying active in the community but also the impact of meaningful collaborations. Truly inspiring!
I love this for her ! I’m so happy that Shake Shack recognized a great opportunity. I just hope that Chic-Fil-A doesn’t turn around and try to emphasize a moonlighting policy all of the sudden. I hope more opportunities flow in for her but she also seems happy working there.
Goes to show how powerful her personal brand and social media presence she’s built…chick-fil-a isn’t what made her interesting to watch, it was her personality! Transferable to other brands! Good on Shack Shake for recognizing that!
I LOVE this for her!!! 😄
Loving the rivalry! Don’t get comfortable because your competition is always watching 👀
Fractional C-Suite Leader & Founder at Purple Haus
2moI'm living for all the people who just showing love in the comments. Half these people probably vegan, just out here wanting Miri to win. I don't even have a TikTok account and watched the whole promo. This is the power of human connection that brands overlook and it's always their loss.