Jay Clouse’s Post

Friendly reminder that your work impacts many more people than just those who TELL you they enjoyed it!

I tricked Nathan Barry into giving me a little free coaching. Nathan is the founder and CEO of ConvertKit → Soon to be Kit. They just announced their rebrand last month, and they're doing it in public! We talked about that rebrand, the risks that worry him, and ConvertKit's new app store in this weeks episode of the Creator Science Podcast... But I think the part you'll *really* like is the final third of the conversation. In that last part of the conversation, I ask Nathan how I can build Creator Science into a more valuable company. We talk about: • Removing the "key man risk" involved with ME being so central to the brand • The best ways to increase the enterprise value of the company • The opportunity to sell a media brand to product companies If you're building a company, and especially if it's behind your own name, I think you're going to want to listen to this one. Check it out here: https://lnkd.in/eykiZ_Rh

One of the biggest missed opportunities I see just about every creator make (and it kills me): Ignoring the small details. Things like: • Welcome emails • Customer onboarding • Post-subscribe confirmation page • Post-purchase success messages • Reader responses to your newsletter These are all opportunities to create a real fan of your work. Every. Single. Touch point. Anything you leave set to the default is a missed opportunity. You can be DIFFERENT in the details. – PS: Want to see this in action? I try to make my newsletter onboarding experience a little different than others. Check it out here: https://lnkd.in/eFkyEcB9

You don’t need to worry about how your numbers stack up compared to others. Focus on improving your own baseline metrics and let time do its thing.

Instead of creating content for brands... Build a brand you can create content for.

Struggling to come up with content ideas? Create a PROBLEMS database. Any time you come across a problem for your target audience, add it to the database. Whenever you need inspiration, go into your database and find a problem you can help someone solve. PS: This is included as part of CreatorHQ, the complete operating system for creators: https://lnkd.in/eVriQpaR

What will you do to promote yourself today? 🤔

One of our YouTube viewers recently asked me when to QUIT creating content if you're not seeing results. Look, this creator thing is hard. And if you're WILLING to quit, maybe you should. But what if you didn't consider quitting an option? How would you approach change? – PS: If you need a nudge, here's my advice on how to keep going: https://lnkd.in/eUVeWDD3

You shouldn't need this reminder, but I bet you do. Let’s try something... Talk about ONE of your products in the comments below. Let's see what you've got!

If you sell courses: • Ask new students to email you with a written commitment to complete the course • Send an automated email within the first week asking how they are doing • Send an automated email after 14 days to ask if they have any questions • Send an automated email after 30 days to ask if you can feature their success story in a testimonial • Use Senja to capture the testimonials and have them auto-populate on your sales page (tell 'em I sent ya: https://lnkd.in/eQ6ZWNm9) • Highlight your student success stories in your content • Any time a student emails you, try to respond! You'll have: 1.) More students 2.) Better outcomes 3.) Course feedback (which improves the course) Most course creators are optimizing for the sale – you should optimize for a vocal advocate.