Is your copy too organization-focused and not donor-focused? Write your next appeal and place the word 'you' into every sentence. Some of the sentences may not sound right, but you can fix that when you edit the copy. By forcing yourself to write the word 'you' into each sentence in the copy, you'll naturally write copy that is more donor-focused.
Jeremy Reis’ Post
More Relevant Posts
-
YAY my ARCs for WRITING AN IDENTITY NOT YOUR OWN have arrived. I only have 10... 😬 Reach out if you're interested in one, especially if you're media. If I can't get you a physical copy, my publisher might be able to closer to pub day (Aug 13). #bookreviews #booksworthreading #writingtips
-
-
✏️ Writing trainer | I help communicators draw readers in & move them to act | President, Wylie Communications | Gold Quill Award winner | 60+ comms awards | Clients: Coca-Cola, Toyota, Salesforce, Eli Lilly, Nike, NASA
Make your copy clearer and more concise with a 6-step system. Learn to reach more readers in our #clear-writing Mini Master Class on April 9-10. SAVE $50 by Dec. 31: https://buff.ly/3QXZyTE #WritingSkills
-
-
Make your copy clearer and more concise with a 6-step system. Learn to reach more readers in our #clear-writing Mini Master Class on April 9-10. SAVE $50 by Dec. 31: https://buff.ly/47uIdau #WritingSkills
-
-
Personality-driven copy that helps you connect with your audience and attract your ideal clients * “Brilliant” on-tap ideas & support * Copywriting coach * Strategic copywriter * Ready to make your words work harder 💪
Many people won’t read every single word you write. (It’s outrageous and rude! But true.) This week’s Top Tip offers a technique to help you get your message across when some are intent on skim-reading… Take a closer look and grab your full copy here: https://bit.ly/3RQKKHs
-
-
Unless there’s a reason to quote (e.g., statutory language or when the original writer matters), explain things using your own, simple, words. Our busy readers are desperate for the ideas and points to snap together with ease, needing little effort or hard thinking, so make sure your document is simple, clear, and easy to process. In other words—make it fluent.
-
-
While cutting "that" is a quick way to shrink word-count, it could cause confusion. Instead of playing it by ear, learn when, where, and why you should keep "that" in your sentence. I'm excited to finally publish this piece with Danielle Cosimo. It's one of my favorite pieces yet (right after the one on subjunctive mood). #LegalWriting #AmEditing
“That” is a 4-letter word! Don’t be fooled by its innocent looks. “That” may be gumming up your writing. Danielle Cosimo and Ivy Grey talk about how to know if you need “that,” and when you can get rid of all “that” mess. https://hubs.li/Q02CtgyG0
-
-
My four-step guide to overcoming writers block: https://lnkd.in/gZmURxZb
Helping nonprofits decode what works in fundraising through A/B Testing and Perpetual Optimizing | Vice President Client Services at NextAfter
1moHere’s what can happen when you do this: https://www.nextafter.com/experiments/how-using-donor-centric-language-in-a-calendar-year-end-appeal-impacted-clicks/