Jessica Phaup’s Post

Check out this case study to discover how we partnered with a Fortune 100 pet food leader, creating an impactful video education series that helped solidify their industry leadership. 🐾 Learn more about the success story: https://lnkd.in/d2-Uhfqd #VideoMarketing #BrandTrust #SuccessStory

Thanks Jeff Seifried for the excellent tour of Mother's Brewing Company! We really appreciated your time and willingness to answer our many, many questions. Especially since you were also hosting the MISSOURI CRAFT BREWERS GUILD conference! A couple of my students confessed that knowing we would be visiting Mother's was the big reason they signed up for the #ManagementInAction class. And they were not disappointed! Missouri State University, Missouri State University College of Business, #experientiallearning, #BizBears, #COBbears, #management,

Last week, at the Koch Associate Program's Innovation Summit in Arlington (21-22 Feb), my team won the Marshmallow Challenge. We know that this challenge is not just about nailing it on the first try but about the courage to experiment, iterate, and prototype. In innovation, the willingness to fail and learn is your greatest asset. However, we banked on willingness to delegate. Picking the most confident and skilled among us to lead the construction, we rallied as cheerleaders, offering input and posing questions but avoiding interference. This approach mirrors the economic principle of specialization, proving it's not just theory; it works in practice too. Our win wasn't just luck; it was a testament to the power of letting specialization drive team dynamics. Our takeaway: Embrace delegation based on comparative advantage. #KAP #Innovation #marshmallow #pbm #standtogether Lyda Stokes Theo Banaszewski Benjamin Giltner @Melisa Gonzalez

Mastering the art of canine leadership! Is your day dictated by your furry friend's whims? Learn how establishing a strong leadership role can create harmony, allowing your dog to relax and adapt to your routines. https://lnkd.in/gqKZcixY #barkbusters #CanineLeadership #HappyPups

Conscious Capitalism....When starting a company I think of the end in mind... And I am not talking about the exit. I'm talking about all the good the brand will do for our customers and those we can serve beyond sales. How can we make America better? Invest a part of our profits back into our country through education. #entrepreneurship #entrepreneurs #womeninbusiness #consciousentrepreneur #consciouscapitalism #philanthropymatters

Get one, two or three on National Taco Day. On October 4th, the day recognizes the savory tortilla stuffed with fillings. It doesn't have to be Tuesday, so get out and enjoy your favorite. . . . #NationalTacoDay #youthdevelopment #youthengagement #relationships #change #fun #socialjustice #strengthsdevelopment #strengths #teambuilding   #teamculture #nuevaepoca #organizationaldevelopment

Picking up grocery store balloons for Grandkid Number 12’s birthday, I got zinged. Have you been zinged? Me: “Gee, Cheryl, why do you seem so familiar? Are you always in this department?” Cheryl: “Oh, come on now, I worked with both of your daughters when they were here.” Me: “Ah, yes … yes … .” Cheryl: “And we’ve talked before several times!” Me: "Hmm, right, but … but your hair wasn’t so red.” Cheryl: “And your hair wasn’t so gray!” Lots of laughter. End chat. But I will say this: Cheryl is someone I’d want on my team. Attitude matters. I mean, look—she smiles on the job! King Soopers/City Market Kroger #QBQ #QBQbook #TheOutstandingBook #ownership #responsibility #ExtremeOwnership #Accountability #LeadershipDevelopment #success #mindful #mindfulness #Leaders #Leadership #Training #TrainingAndDevelopment #PersonalAccountability #PersonalResponsibility #learning #ManagementDevelopment #ManagementTraining #Managers #WorkEthic #MentalHealth #EmotionalHealth #BeOutstanding #CustomerService #Service

Simple The word simple has been in my life lately. During the Savannah Bananas leadership trip, Jared Orton, the President, said we have a simple business and followed up that message with a simple but inspiring presentation. While at the Chick-fil-A Corporate Support Center following that Savannah Bananas trip, we stopped at the Chick-fil-A Restaurants gift shop (I mean, who has a gift shop in their corporate headquarters…pretty cool!). I picked up several books including How Did You Do It, Truett? which I read today. The book mentioned the word simple numerous times and had the message that I wanted to share: “Every day, though, we remember that the Chick-fil-A Chicken Sandwich is really a simple concept. We take advantage of our biggest opportunities when we keep it simple, focusing on serving great tasting food in a clean, wholesome environment with great customer service.” How can you do a better job to keep it simple for your team members and your partners or clients? That is what I’ll be working on over the next few days. #simple #inspiring #chickfila #qsr #atlanta #savannahbanannas #savannahgeorgia #brand #branding #brandagency #brandingagency #brandadvertising

This is a story about trust. And about roasted chickpeas. My dentist's office is busy. It can be hard to book with them because they are good and have a thriving practice. I had been trying for a few weeks to find an appointment slot and finally got one. On my way I hit traffic. Construction. Long delays. I called them to tell them I would be 10-15 minutes late. They said that was fine. I had never missed or cancelled an appointment in over 20 years, surely they would accommodate me here. I was almost there when they called and said they had to cancel my appointment. I had run out of time. I had been in the car for 50 minutes at that point, but I was not about to tell this business that they were to prioritize me over another client who would then have to wait. So, I turned around. On the way home my judge (of self and circumstance) took over. "Serves you right for having a dentist so far away. You should have mapped it and taken the back roads. They are not appreciative of your business to cancel on you like that, you should find another dentist..." A week later I was eating a salad and broke my tooth on a roasted chickpea. I thought about trying a closer dentist, but I trusted my dentist. I was not about to test my trust on a new person when it came to doing something important. The next day, my dentist's office texted me to offer me a cancellation for the appointment I had missed. I told them about my broken tooth. They said to come in the following business day and they would assess it. I was at their office three days after my tooth broke. The dentist made space for my repair while I was there. He did a great job, as I knew he would. He gave me a green light to return to eating crunchy salad toppings. My tooth would be fine. My question for you is: do your clients trust you? Trust you enough to drive a bit farther, to keep their appointments, to stay with you for years when competitors are popping up across the street? How are you keeping their trust? Is being competent enough? Is being responsive enough? Is being compassionate and understanding enough? I am excited to start training with the Trust Edge in January where I will learn to help owners and leaders build and maintain trust with their teams while growing a reputation of trust with their customers and communities. https://trustedge.com/

Be a Leader in Life #27: How Preparation can enable Agility   What is the recipe for agility?   Agility to me is enabled by mindset, scenario planning and then great teamwork.   The “Crash the Super Bowl” program has provided me with many learnings and even fits here as well in a story that is not well known.   At a “Chalk talk” presentation on Super Bowl Sunday morning (2007), our Doritos team was very excited to share our 5 finalists for the program. No one would know the winner until the actual commercial aired during the Super Bowl.   After the presentation, I received a tap on my shoulder to go out to the hallway for a moment. There was such a strong, positive reaction to the commercials. Leaders across PepsiCo discussed airing two of the “Crash the Super Bowl” finalists instead of just one.   The game was in 6 hours! How can we make this happen?   Due to planning ahead, our team had given two spots to CBS…. One was the winner and the other finished 2nd and was a backup. We called CBS operations and made the switch to the program schedule…. Sameday. Doritos aired two spots!   “Check Out Girl” aired in the 3rd Quarter and rose to the top of viewer liking and capped off a day where history was made with user-generated advertising on televisions biggest stage.   Agility happened with a growth mindset, some scenario planning and amazing teamwork. #teamwork #leaderinlife #growthmindset #leadership https://lnkd.in/egVg4cB4